The Animalz Content Marketing Podcast

Animalz
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The Animalz Content Marketing Podcast

In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ty Magnin, CEO, and Tim Metz, Director of Marketing and Innovation.

  1. Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

    3D AGO

    Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

    What does it take to turn a scrappy content team into a high-output, high-ROI enterprise content engine? In this episode, Lane Scott Jones shares the blueprint behind Zapier’s content machine: how she proved 454% ROI, built a 30-person team from four, and used AI to scale output by 30%, all while keeping a strong human editorial voice. Lane shows how she turns content into a growth driver, keeps PLG and SLG in sync, and handles the politics and complexity of enterprise marketing. Get actionable frameworks for measuring content impact, integrating AI, and building a content team that earns a seat at the executive table. 👤 About Our Guest: Lane Scott Jones Lane Scott Jones leads Content and Corporate Marketing at Zapier. She grew a four-person blog into a 30-person team that now attracts more than 4.5 million monthly visitors. Lane pairs rigorous operations with sharp storytelling, blending data, automation, and AI to drive revenue. She builds repeatable content systems, rolls out Zapier’s internal AI tools, and consistently proves content’s ROI to the C-suite. 📻 About This Season of the Animalz Podcast: Enterprise Content Marketing This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these hidden machines and reveal what it really takes to run content at scale. Hear from content leaders of some of the biggest names in SaaS sharing the systems they've built, the battles they've fought, and the lessons they've learned along the way. ⏳ Timestamps 00:00 – Introduction: Why enterprise content engines matter03:12 – Lane’s path from email to Zapier content lead06:34 – Content drives growth but lacks exec sway08:32 – ROI proof: Zapier’s ROC$ and 454 percent metric11:45 – Turning hard numbers into bigger budgets16:30 – Serving builders versus buyers in SaaS20:12 – AI hackathons that build real skills23:20 – Fast, journalistic content for launches27:27 – Where AI fits in the workflow29:08 – Automating customer stories in seconds32:01 – LaneBot: custom GPTs for ops gaps34:35 – Tech stack: Airtable, Zapier and friends35:19 – Distribution playbook: LinkedIn first🌐 Mentioned Links & Resources Hard Fork (01:56): Podcast Lane follows for tech and AI newsZapier (whole episode): Automation platform; primary case study for content opsCampaign Monitor (02:30): Lane’s former employer; part of her career pathEmma (02:30): Another email marketing platform in Lane’s backgroundMCP (Model Context Protocol) (24:30): Zapier product for AI-driven actionsZapier Agents & Chatbots (33:56): Internal tools for workflow automationConnect with Lane Scott Jones to follow her latest thoughts on enterprise content operations, AI adoption, and building content systems that scale. Explore Zapier’s blog to see these strategies in action. 💡 Enjoyed this conversation? Subscribe to our podcast wherever you listen to podcasts, or head over to Animalz Podcast. You can also follow us on X or LinkedIn.

    40 min
  2. Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo

    JUL 1

    Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo

    Tracey Wallace, Director of Content Strategy at Klaviyo, explains why her team starts with distribution first. Every piece gets a channel-specific promotion plan before a single word hits the doc. She shows how to manage requests from many squads with a simple Slack intake, keep quarterly roadmaps tight, and protect quality through legal checks and global regions. If you want a clear look at how big teams build content that stays useful and never doubles work, check out this episode. 👤 About Our Guest: Tracey Wallace Tracey Wallace builds content engines for fast-growing SaaS teams. At Klaviyo, she joined before the IPO and now steers a global strategy that serves eight regions and multiple go-to-market squads. About 70 % of each piece uses Klaviyo data, and 80 % spotlights a customer story. This mix turns content into powerful fuel for demand, retention, and teamwork. Tracey makes for great listening as she's open about challenging topics. In the past she has spoken about managing lay-offs and the myth of "one-off thought leadership." 📻 About This Season of the Animalz Podcast: Enterprise Content Marketing This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these hidden machines and reveal what it really takes to run content at scale. Hear from content leaders of some of the biggest names in SaaS sharing the systems they've built, the battles they've fought, and the lessons they've learned along the way. ⏳ Timestamps 00:00 – Why big teams need a new content playbook05:50 – Moving from creation first to distribution first06:10 – No one visits your site unless you send them09:05 – Content as the hub for every channel and squad13:02 – Saying no to ideas without a distribution plan13:41 – The distribution test: how will you promote this16:56 – Rule: no plan, no content20:22 – Bi-weekly syncs stop duplicate work25:31 – Skipping a formal intake keeps discipline27:10 – Handling legal, procurement, and global rollouts🌐 Mentioned Links & Resources Klaviyo (throughout): Email & SMS marketing platform where Tracey leads content strategy, operating in eight regions.Contentment (newsletter) (03:32): Tracey’s Workweek-hosted newsletter for content marketers, sharing operational insights.Workweek (03:34): Media company that hosts Tracey’s newsletter and supports B2B creators.Substack app (02:41): Tracey’s preferred “lean-back” reading platform, illustrating content consumption habits.Help Center & Academy teams (20:31): Klaviyo’s documentation and education teams, collaborating closely on bi-weekly alignment.Follow Tracey Wallace for more practical content strategy insights by subscribing to her newsletter Contentment. Explore Klaviyo’s approach to content at their blog. 💡 Enjoyed this conversation? Subscribe to our podcast wherever you listen to podcasts, or head over to Animalz Podcast. You can also follow us on X or LinkedIn.

    31 min
  3. Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

    JUN 24

    Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach

    Enterprise content only works when people see it. In this episode, Aditya Vempaty, VP of Marketing at MoEngage, shows you how to build content that spreads and brings in revenue. He starts every project with customer calls. Their words turn into clear messages and sharp ideas. His team builds content “with distribution in mind,” leverages customer research as a non-negotiable input, and uses “borrowed authority” from partners and customers to widen reach. They delete dead posts, keep the few that pull traffic, and rebuild tight topic clusters that tie straight to revenue. Aditya breaks down the simple process, quick data checks, and customer-first focus that help large teams move fast. 👤 About Our Guest: Aditya Vempaty Aditya Vempaty is the VP of Marketing at MoEngage, a $100M ARR customer engagement platform. He’s built enterprise content engines at Amplitude, Unit21, and MoEngage, specializing in programs that start with customer pain points and end with measurable growth. Aditya’s approach centers on operational rigor, customer interviews, and collaborative content with partners, proving that content can drive real business impact, even in large, complex organizations. 📻 About This Season of the Animalz Podcast: Enterprise Content Marketing This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these hidden machines and reveal what it really takes to run content at scale. Hear from content leaders of some of the biggest names in SaaS sharing the systems they've built, the battles they've fought, and the lessons they've learned along the way. ⏳ Timestamps 00:00 – “If you can’t tell me how you’ll share it, we won’t make it.” Why distribution comes first05:56 – How Amplitude, Unit21, and MoEngage built their content engines08:15 – Using content to grow MoEngage’s U.S. footprint10:13 – Weekly customer calls: a must, not a maybe11:30 – Interviews are the answer key for strategy13:08 – Where AI helps and where it doesn’t22:51 – Flagship pieces powered by “borrowed authority”27:06 – Partner content that widens reach30:56 – Webinars that turn into demo machines36:40 – Cutting 90% of posts to focus on winners41:24 – Moving from Zoom to Ztl for quick repurposing45:40 – Crafting MoEngage’s next flagship with customers and partners🌐 Mentioned Links & Resources How to Take Over the World (podcast by Ben Wilson) (02:06): Aditya’s go-to for leadership inspirationMoEngage (06:26): Customer engagement platform where Aditya leads North American marketingAmplitude (06:06): Product analytics company; site of Aditya’s first major content engineUnit21 (22:28): SaaS company where Aditya produced the ‘Manual of Fraud’ with partner brandsNutanix & Synthego (06:06): Earlier companies in Aditya’s marketing leadership journeyMercury, Brex, Pinwheel, Lithic (24:50): Co-authors on Unit21’s flagship content, exemplifying “borrowed authority”Inbox Monster & Movable Ink (30:59): Email partners in MoEngage’s high-performing webinarsZuddl (41:41): New platform for instant webinar clips and transcriptsCustomer Engagement Book (MoEngage) (45:50): Upcoming flagship asset built on the borrowed-authority modelConnect with Aditya Vempaty to learn more about building content engines that drive real business results. Explore MoEngage’s resource library for examples of flagship, partner-driven content in action. 💡 Enjoyed this conversation? Subscribe to our podcast wherever you listen to podcasts, or head over to Animalz Podcast. You can also follow us on X or LinkedIn.

    49 min
  4. Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

    JUN 17

    Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

    Get a front-row seat to a bold, unconventional approach to enterprise content with Matt Hummel, CMO of Pipeline360. In this episode, Matt shares how he personally flew out to hand-deliver a research report to over 700 marketers, shaping a content strategy built on trust. He explains how his team uses research-driven, one-on-one conversations to create personalized content, earn credibility, and unlock new revenue. You’ll hear why he sees ABM as a relationship-first strategy, how roadshows outperform automation, and why listening, not pitching, is the real deal. 👤 About Our Guest: Matt Hummel Matt Hummel is a B2B marketing leader who’s run content, brand, and demand generation at some of the world’s top SaaS and professional services companies including Deloitte, Thomson Reuters, Demandbase, and Pipeline360. He specializes in building content systems that connect research, product, and revenue, and is known for operational rigor, stakeholder alignment, and an honest take on what works (and doesn’t) in enterprise content. As host of “The Pipeline Brew” podcast, Matt is on the front lines of the quality vs. quantity debate, sales-marketing alignment, and real-world AI adoption in content workflows. 📻 About This Season of the Animalz Podcast: Enterprise Content Marketing This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these hidden machines and reveal what it really takes to run content at scale. Hear from content leaders of some of the biggest names in SaaS sharing the systems they've built, the battles they've fought, and the lessons they've learned along the way. ⏳ Timestamps 00:00 – Intro: Why enterprise content engines matter more than ever02:11 – Matt’s path: From Deloitte and Thomson Reuters to Demandbase and Pipeline36006:43 – What 700 marketer interviews taught Matt about scaling personalization13:02 – Using research to create product-driven content15:51 – Stakeholder management and internal alignment17:12 – Why listening leads to better content outcomes19:49 – One-to-one ABM: Personalizing content at the account level23:05 – Measuring impact: How content drives account growth25:27 – Doing the unscalable to create a competitive edge26:27 – Building trust: The case for in-person connection32:23 – AI in enterprise content: What’s working and what’s not🌐 Mentioned Links & Resources Pipeline360 (02:35): Content syndication and Demand-as-a-Service provider where Matt leads marketing.The Pipeline Brew (Podcast) (32:23): Matt’s show on content, brand, ABM, and demand generation.Deloitte (02:11): Where Matt previously led brand strategy.Demandbase (02:11): MarTech company where Matt ran demand gen before Pipeline360.Thomson Reuters (04:06): Global brand where Matt built early content programs.The Storytelling Edge (02:57): Book Matt is reading to refine brand storytelling.Everybody Writes (02:57): Writing reference always on Matt’s desk.Connect with Matt Hummel for more insights on content, brand, and demand generation. Or listen to his podcast, “The Pipeline Brew,” for deeper dives into enterprise content strategy. 💡 Enjoyed this conversation? Subscribe to our podcast wherever you listen to podcasts, or head over to Animalz Podcast. You can also follow us on X or LinkedIn.

    37 min
  5. Rhonda Hughes on Enterprise Content That Creates Value, Not Noise

    JUN 10

    Rhonda Hughes on Enterprise Content That Creates Value, Not Noise

    What does it really take to build a high-performing enterprise content engine? In this episode, Rhonda Hughes reveals how she transformed scattered content operations into award-winning, data-driven machines. She shares practical frameworks for turning content teams into strategic business partners, building pod-based structures, leveraging imperfect analytics, and balancing creativity with process. Rhonda also explains how to lead through chaos by balancing urgent requests with long-term structure. She shares how to keep content focused on what really drives business impact. 👤 About Our Guest: Rhonda Hughes Rhonda Hughes has spent nearly 20 years leading content and social teams at fast-growing SaaS companies like Zoom, Mural, SurveyMonkey, and Spiceworks. She’s known for building scalable content systems, connecting different teams, and turning content groups into strategic partners. Her approach blends strong operations with a clear focus on creating real value, making her one of the most practical voices in enterprise content today. 📻 About This Season of the Animalz Podcast: Enterprise Content Marketing This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these hidden machines and reveal what it really takes to run content at scale. Hear from content leaders of some of the biggest names in SaaS sharing the systems they've built, the battles they've fought, and the lessons they've learned along the way. ⏳ Timestamps 00:00 – Intro: Rhonda’s mantra, “create value, not noise”03:12 – Career path: From SurveyMonkey to Zoom07:03 – Pod teams: Cross-functional content at Mural09:23 – Zoom: Leading content through hypergrowth15:50 – Analytics: Why measuring impact is still hard19:08 – Strategy: Moving beyond order-taking20:47 – Start with the problem, not the format22:51 – Scaling: Reuse content with internal libraries25:46 – Pilots: Testing ideas and earning trust39:38 – Rhonda’s rule: Value over volume41:39 – Connect with Rhonda🌐 Mentioned Links & Resources Zoom (07:51): Where Rhonda led content and social during unprecedented pandemic growth.TikTok (02:22): Platform for Zoom’s award-winning B2B campaign and a source of creative inspiration.Mural (07:03): Visual collaboration SaaS where Rhonda built integrated content, social, and advocacy teams.Spiceworks (03:41): IT pro community site revitalized by Rhonda with a 20% YoY organic traffic boost.Ziff Davis (04:21): Parent media network for Spiceworks, illustrating publisher-style content ops.SurveyMonkey (03:12): SaaS company where Rhonda led content strategy.Citrix GoTo (03:12): Enterprise software brand in Rhonda’s leadership journey.Brian Kitch (07:23): SEO leader at Mural, recognized for building their content program.Connect with Rhonda Hughes to discuss enterprise content operations, team structure, and building content engines that create real business value. 💡 Enjoyed this conversation? Subscribe to our podcast wherever you listen to podcasts, or head over to Animalz Podcast. You can also follow us on Xor LinkedIn.

    45 min
  6. Heike Young (Microsoft) on Building Trust and Influence With Employee-Led Content

    JUN 3

    Heike Young (Microsoft) on Building Trust and Influence With Employee-Led Content

    See how Heike Young, Head of Content, Social & Integrated Marketing at Microsoft Advertising nails enterprise content. In this episode, Heike explains why she measures success by shifted perspectives, not just metrics, and how her team prioritizes influence over reach. She breaks down how content, creative, and marketing ops work together at Microsoft, and why empowering employees as content creators beats traditional brand-first publishing. You’ll learn how she built a scalable system using pre-approved decks, self-serve video tools, and bold POVs aimed at the mid and bottom funnel. 👤 About Our Guest: Heike Young Heike Young has built and led content teams at Salesforce and now Microsoft Advertising, where she oversees global blogs, YouTube, employee advocacy, and integrated campaigns. Her approach is rooted in operational rigor, deep cross-team alignment, and a belief that content’s true job is to change how audiences think. Heike’s frameworks help enterprise content leaders cut through silos, shift team roles toward analytics and operations, and unlock the creative power of employee voices, making her a go-to resource for anyone navigating the complexities of large-scale content. 📻 About This Season of the Animalz Podcast: Enterprise Content Marketing This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these hidden machines and reveal what it really takes to run content at scale. Hear from content leaders of some of the biggest names in SaaS sharing the systems they've built, the battles they've fought, and the lessons they've learned along the way. ⏳ Timestamps 00:00 – Introduction: Why enterprise content engines need new rules02:09 – Heike’s career path: From ExactTarget to Salesforce to Microsoft Advertising06:56 – Building research-driven content programs and the “content revolution” framework08:41 – What is Microsoft Advertising? (Bing, Copilot, Xbox, Activision) and the scope of the content engine12:49 – “Changing minds” as the north star for content—not just performance metrics13:51 – Why “spicy POV” content wins the mid- and bottom-funnel18:06 – The “four wheels of the car”: Aligning content, creative, product marketing, and demand gen20:49 – Turning product marketing into a content ally (using ICP for planning)22:55 – Why content teams must own their analytics (and avoid dashboard overload)23:55 – Evolving content roles: Why operations and analytics matter more than copywriting28:13 – Employee creators vs. brand channels: Empowering real voices for distribution32:33 – Why LinkedIn’s algorithm favors people over brands (and what to do about it)34:47 – Tools and workflows for modern video content (CapCut, LinkTok Guide)40:38 – Operationalizing authenticity: Letting creators show their real voices🌐 Mentioned Links & Resources Microsoft Advertising / MAI (Microsoft AI) (00:08:41): The business unit Heike leads, including Bing, Copilot ads, Xbox, and Activision inventory.Mustafa Suleyman TED Talk on AI (00:08:41): Heike’s recommended resource for understanding the future of AI.Copilot (00:08:41): Microsoft’s generative AI experience, central to their ad strategy.Salesforce (00:06:56): Where Heike built research-driven content programs and led the Trailblazer community.ExactTarget (00:06:12): Heike’s first content marketing role, later acquired by Salesforce.Trailblazer Program & Dreamforce (00:06:56): Salesforce’s community and flagship event, models for content-driven marketing.Content Marketing World (conference) (00:14:41): Where Heike’s org-chart slides on content structure drew industry attention.Grammarly (00:23:55): Writing assistant that frees up content teams to focus on analytics.Connect with Heike Young to follow her latest content strategies, frameworks, and employee advocacy experiments. 💡 Enjoyed this conversation? Subscribe to our podcast wherever you listen to podcasts, or head over to Animalz Podcast. You can also follow us on Xor LinkedIn.

    46 min
  7. Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy

    MAY 27

    Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy

    Go behind the scenes of enterprise content marketing with Kay-Kay Clapp, Head of Content & Social at Typeform. In this episode, Kay-Kay reveals how leading B2B SaaS teams build content engines that fuel growth without sacrificing creativity or speed. She shares practical frameworks for managing content debt, running large-scale campaigns, and collaborating with subject matter experts, all while navigating the unique challenges of enterprise environments. Whether you’re grappling with approval bottlenecks, cross-team friction, or the myth that bigger budgets mean faster shipping, this episode delivers actionable advice and peer benchmarks you can use right away. 👤 About Our Guest: Kay-Kay Clapp Kay-Kay Clapp has built and led content operations at some of SaaS’s most respected brands, including iFixit, Appcues, and now Typeform. She specializes in designing scalable systems that balance operational discipline with creative risk-taking, helping enterprise teams ship memorable content at speed even in complex, highly matrixed organizations. 📻 About This Season of the Animalz Podcast: Enterprise Content Marketing This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these hidden machines and reveal what it really takes to run content at scale. Hear from content leaders of some of the biggest names in SaaS sharing the systems they've built, the battles they've fought, and the lessons they've learned along the way. ⏳ Timestamps 00:00 – Introduction: Why enterprise content engines matter03:18 – Kay-Kay’s background: From iFixit to Typeform and lessons learned scaling content teams07:33 – How changing CMS (from Contentful to Webflow) unlocked speed and modularity09:49 – The “fuel & engine” model: Separating creative content from operational systems11:08 – The three-part operating rhythm: Content debt, quarterly campaigns, and SME-driven work16:47 – Turning audience insights into strategy: How Typeform uses real customer feedback to shape content22:07 – The myth of the “big budget = fast shipping” and how enterprise friction really works24:45 – Real-world AI adoption: Using AI to streamline the briefing process28:55 – The 70/30 rule: Balancing proactive strategy with stakeholder requests30:49 – How process enables creativity and why being “a little cringe” is part of the job31:16 – Making content memorable: The power of surprise and delight in B2B33:08 – Creative inspiration: Borrowing from consumer brands and iconic campaigns35:30 – Measuring success: Why “owned audience” is the north-star metric for content teams 🔗 Mentioned Links & Resources Typeform (Throughout): Where Kay-Kay leads Content & Social, a Series-C PLG SaaS company.Contentful (07:33): The legacy CMS that slowed content velocity at Typeform.Webflow (07:33; 17:58): The modular CMS now powering Typeform’s content launches.MKT1 / Emily Kramer (09:49; 11:21; 16:47): Source of the “fuel & engine” analogy and content inspiration.Dear Marketer podcast (16:47): Emily Kramer’s show featuring audience-driven Typeform surveys.Bluey, Blippi, Miss Rachel (03:27): Parental content references.Victoria's Secret “I’m No Angel” campaign (32:14): Creative inspiration for iFixit campaigns.Connect with Kay-Kay Clapp for more insights on enterprise content operations and creative leadership. Explore Typeform’s blog to see these strategies in action. 💡 Enjoyed this conversation? Subscribe to our podcast wherever you listen to podcasts, or head over to Animalz Podcast. You can also follow us on Xor LinkedIn.

    40 min
  8. Breaking Down the Walls of Enterprise Content Marketing (Season Intro)

    MAY 22

    Breaking Down the Walls of Enterprise Content Marketing (Season Intro)

    “How do the largest, most complex B2B SaaS teams actually get content out the door?” Season 2 of the Animalz Podcast kicks off with hosts Ty Magnin (CEO) and Tim Metz (Director of Marketing and Innovation) pulling back the curtain on the real world of enterprise content marketing. Ty shares firsthand lessons from leading content at UiPath during hypergrowth, while Tim brings an outsider’s perspective, asking the “obvious” (and sometimes “stupid”) questions that rarely get answered. Together, they dig into why enterprise content operations are so complex, what’s really happening behind all the process and politics, and what they hope to learn from the experts they’ll interview this season. This season, you’ll hear how top B2B SaaS leaders: Build systems that keep content moving amid endless requests.Navigate stakeholder overload, shifting priorities, and org chart mazes.Move content teams from service roles to strategic drivers.Use AI in practical ways, at scale.Get content out the door — and how you can apply their lessons, whatever your team size.Upcoming guests: Kay-Kay Clapp – Head of Content & Social, Typeform (May 27)Heike Young – Head of Content, Social & Integrated Marketing, Microsoft AI (June 3)Rhonda Hughes – former VP, Brand Content & Audience, Spiceworks (June 10)Matt Hummel – VP of Marketing, Pipeline360 (June 17)Aditya Vempaty – VP of Marketing, MoEngage (June 24)More guests to be announced!For more info and all episodes, visit animalz.co/podcast. Timestamped overview 00:00 — Welcome & season 2 mission:Ty and Tim introduce the new season’s focus on enterprise content marketing and what makes it so challenging and misunderstood. 01:16 — Why enterprise?Ty reflects on leading content at UiPath, and what changes when you go from startup to scale. 03:12 — Stereotypes vs. reality:Tim calls out common myths about enterprise content—bureaucracy, politics, and process overload. 05:05 — From chaos to operating system:Ty explains how building systems (and tiering content) helps teams regain control. 07:09 — Handling stakeholders & prioritization:How to navigate requests from across the org, prioritize work, and avoid being stuck in the middle. 08:28 — Complexity at Microsoft and beyond:The challenge of managing content across huge organizations, and the power of using the org chart. 09:49 — What actually changes at scale:How reporting, collaboration, and content’s role shift as teams grow. 12:09 — Lessons for agencies & startups:Why understanding enterprise reality helps everyone—agencies, freelancers, and smaller companies. 13:13 — Season sneak peek:A preview of standout guest stories and the big questions ahead. 14:00 — Wrapping up & looking forward:Why these stories matter, and what listeners can expect from the rest of the season.

    14 min
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4.9
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In-the-trenches content marketing advice from the world's best content marketing agency. Hosted by Ty Magnin, CEO, and Tim Metz, Director of Marketing and Innovation.

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