The Armature | You Are a Storyteller You Are a Storyteller

In this episode of "You Are a Storyteller," Belief Agency founder and creative director, Jesse Bryan, and chief storyteller, Brian McDonald, cover the most essential component of any story: the armature. The armature is what holds everything up; it's the scaffolding so to speak. Not all stories have an armature, but all the best ones do—and we'll teach you how to spot one.