The Art of Managing Multiple Customer Types The Art of Marketing Operations

There is no shortage of opinions on building reliable systems. But when does it make sense to rebuild versus improve?  
A lot of thought goes into creating a comprehensive structure for juggling multiple customer types—and not to mention filtering the “noisy data” of different use cases. 
In this episode, I interview Brandon Goldstein , Senior Manager, Marketing Operations at Evolve Vacation Rental , about the difference between improving or building processes, CDPs, and day-to-day aspects of working across multiple consumer channels. 
Join us as we discuss:
- Building new vs improved processes
- Customer data platforms (CDPs)
- New technologies in marketing operations
- Strategies for getting “lifts” 
Keep connected with us by subscribing on Apple Podcasts , Spotify , or your favorite podcast player. Check out our website at Taylor.com . 
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