32 episodes

The Art of Marketing Operations is a podcast revolving around passionate leaders who are building towards a better way. Our overarching themes and ideas on innovation, data, efficiency, and analysis allow you the opportunity to enable growth, strategize, drive speed to market, optimize your organizations PrintStack, and enhance your work life. Marketing Operations is both art and hard science. Join us to learn from the insights and experiences of leaders across multiple industries and how they solve, innovate, and create the future.

The Art of Marketing Operations Taylor Corporation

    • Business
    • 5.0 • 44 Ratings

The Art of Marketing Operations is a podcast revolving around passionate leaders who are building towards a better way. Our overarching themes and ideas on innovation, data, efficiency, and analysis allow you the opportunity to enable growth, strategize, drive speed to market, optimize your organizations PrintStack, and enhance your work life. Marketing Operations is both art and hard science. Join us to learn from the insights and experiences of leaders across multiple industries and how they solve, innovate, and create the future.

    Adding Value to Content Strategy with Inclusivity

    Adding Value to Content Strategy with Inclusivity

    Tailoring your message to different audiences can be both a challenge and an opportunity. Especially when that message can be a sensitive and tricky subject like providing health care coverage for fertility services.
    Erik Eaton is Director of Marketing Operations at Carrot Fertility, a company whose mission is to meet the growing demand for employee fertility benefits. For him, messaging to multiple audiences, with a wide variety of different needs, centers around inclusivity. After that, it’s all how you personalize the messaging.
    Join us as we discuss:
    How to keep messaging central to diversity, equity and inclusion model
    Direct mail marketing can work without elaborate tricks or swag- if the messaging is authentic
    Dealing with sensitive customer data information
    What parts of an B2B operational campaign can be carried over to B2C?

    Healthcare Compliance in Marketing Operations

    Healthcare Compliance in Marketing Operations

    Marketing operations is different in every industry. That’s no less true for healthcare, a space notorious for stringent conditions on compliance. Of course, that adds a very important layer to consider when developing a robust strategy.
    Good thing there are people like Mark Clark, Senior Manager Marketing Operations at Indivior, who get the value of cross-collaboration and breaking down barriers within a company. Mark has been in the sales field, marketing, and marketing operations his whole career. But he’s also worked in compliance-heavy industries that whole time, making him uniquely qualified to bring all parties to the table to mitigate risk in profound ways.
    Join us as we discuss:
    Developing a “big picture” mindset for the whole company
    The intersection of risk management, revenue, and operations
    Managing the evolving field of marketing operations

    • 33 min
    Building a Successful Influencer Campaign

    Building a Successful Influencer Campaign

    A strong marketing strategy in 2022 has to look at social media influencers. It just does.
    But knowing when to jump into the influencer market isn’t always so clear. A lot of questions need to be answered first, like where are we at with our brand recognition and how do we set expectations within that relationship?
    Here, Chelsea Johns, Director of Marketing, at Swoon, gives the inside scoop on what makes an influencer great and the metrics you should look at to be successful.
    Join us as we discuss:
    What makes influencer marketing so successful
    When to know if you’re ready for an influencer strategy
    What you can expect to pay during an influencer marketing campaign     


    Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com.

    • 31 min
    Submit A Ticket: Being Priority Driven in a Growth Environment

    Submit A Ticket: Being Priority Driven in a Growth Environment

    A large part of marketing is about driving growth, but what good is scaling any business without the right processes to navigate that expansion? That’s why a growth mindset, rooted in prioritization and adaptability, is a must.
    Our guest, Matthew Guerrieri, Chief Marketing Officer at Medical Guardian, has risen through the ranks of marketing not only by his entrepreneurial prowess, but because he is consistently adapting to change. He stopped by our show to discuss:
    His regime of staying focused, on task and growing his skills alongside company growth
    Why marketing professionals have leverage when moving into leadership roles
    Development of Medical Guardian’s smartwatch for seniors and the specifics of the rollout


    Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com

    • 37 min
    Delivering A Customized Customer Experience Backed By Data

    Delivering A Customized Customer Experience Backed By Data

    Data is the number one ingredient in nearly every successful marketing campaign. But it’s not just capturing the information; you need to process that data, translate it into actionable marketing tactics, and spread it across a variety of channels.
    Today’s guest, Lauren Teixeira, Senior Manager of Demand Generation at Highspot, has been experimenting and fine tuning some of these key concepts for years. She stopped by to highlight :
    Customizing your customer experience without being “spooky”
    Data and integrating strategy across all your channels
    Maximizing your product level information


    Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com

    • 29 min
    Agile Marketing: Bringing Higher Value to the Creative Process

    Agile Marketing: Bringing Higher Value to the Creative Process

    Nobody really likes change, but the ability to adapt to it is not only a necessity in life, it’s also essential in fine-tuning your work flow.
    Today’s guest,Jason Knaggs, Manager Marketing Operations at BECU, shares stories from his experience that highlight the true benefits of adapting to agile principles, and turning failure into fruition.
    Join us as Jason discusses:
    What exactly agile processes are and how to leverage them for marketing
    Learning a process that lends itself to maximizing the creative process
    Stars Wars references that bring not only humor, but the perspective needed to get your team on-board


    Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts. Check out our website at Taylor.com

    • 37 min

Customer Reviews

5.0 out of 5
44 Ratings

44 Ratings

CMBen7 ,

Great Content

This is a must listen for any marketing/marketing ops professional. The guest experiences deliver actionable insights into how to improve your approach to marketing ops.

jessshorst ,

So excited that this podcast was created!

There are so many new podcasts made each year, but I’m super glad I came across this one! Marketing Operations is a topic that has really changed over time, and something that everyone in business should take the opportunity to stay up-to-date with. And there’s no better way to learn than by listening to the experts!

Jake_Mavs41 ,

Amazing Podcast with Insightful Information

This podcast is incredible and does a great job of proving key information for people searching for topics and strategies in marketing operations. I recommend this podcast to anyone, but specifically business professionals looking for great information from one of the most successful companies in the world.

You Might Also Like

CS2
Refine Labs
Hubspot
NPR
Eric Siu & Neil Patel
Rachel Maddow, MSNBC