501 episodes

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up.

Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place.

Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business.

Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

The Art of Online Business Rick Mulready

    • Business
    • 4.9 • 703 Ratings

[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up.

Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place.

Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business.

Ready for more income AND impact? Discover why The Art of Online Business has over 4.5 million downloads from ambitious online experts committed to creating profitable and purposeful businesses!

    6 and 7-Figure Marketing Strategies with Shannon Matson

    6 and 7-Figure Marketing Strategies with Shannon Matson

    Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures?
    In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more.
    Shannon Matson is the owner of The Social Bungalow, a company dedicated to helping female entrepreneurs market their expertise + structure their business for scale. As the go-to Online Business Coach, she teaches high-level marketing strategies designed to create wildly in-demand 6 & 7 figure businesses.
    Shannon was in the corporate world of marketing before starting her business three years ago which really allowed her to gain experience in many different niches and business styles, so she has so much insight to share with us in this episode.
     
    On Today’s Show You’ll Learn: 
    The benefit of being specialty-focused with your program How to establish a content cadence for Instagram How much time and effort you need to put in to gain traction Understanding trending metrics on how your content is performing What you can do to easily navigate sales in direct messages Why evergreen is not a “set it and forget it” business model One of the best frameworks for high-ticket selling How to speak to and understand your target customer Overcoming saturation in your industry Shannon is providing expert tips and strategies for how to market your expertise as an online business owner that you’re not going to want to miss, so tune in to hear this conversation!
    I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!
     
    Links & Resources Mentioned in this Episode:
    rickmulready.com/accelerator
    https://www.instagram.com/thesocialbungalow/
    https://thesocialbungalow.com/
    https://thesocialbungalow.com/little-black-book/
     
    Full show notes available at www.rickmulready.com/506 

    • 50 min
    Quick Tip: Are You Making This Facebook Ads Targeting Mistake?

    Quick Tip: Are You Making This Facebook Ads Targeting Mistake?

    You need to hear about this super common Facebook ads targeting mistake…
    If you're making this mistake right now, your costs are higher and you're not attracting the people that you actually want to be attracting with your ads. I know this for a fact!
    In this quick tip episode, I am sharing with you what you need to do to ensure that you're not making this common Facebook ads mistake!
    This mistake is often overlooked. It's a big reason why you might be getting good results with your ads, but you're not necessarily attracting the perfect customer. I am providing a few examples of how this happens and what to do about it!
    If you want to make sure that you are attracting your target audience with your ads, tune in to learn how I helped one of our Accelerator coaching members that found themselves in this exact situation.
    If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!
     
    Links & Resources Mentioned in this Episode:
    rickmulready.com/accelerator

    Full show notes are available at www.rickmulready.com/505

    • 11 min
    Bracing for Impact with Ashley Shaw

    Bracing for Impact with Ashley Shaw

    What does it mean to you to brace for impact?
    For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently!
    We are getting into the details of this by talking about how this affects different things in life and in business and what to do about it!
    Ashley Shaw teaches entrepreneurs how to grow their business through their marketing efforts while seriously taking down their overwhelm. That is kind of her sweet spot. She’s worked in the fitness industry for the past 16-years starting with the largest fitness companies in Canada and a few “ma and pa” shops in between. Her mission is to help eliminate the overwhelm through DFY (done for you) marketing templates so her clients can build the authentic business of their dreams.
    Since becoming a mom, Ashley has been running her seven-figure business all while only working for four hours per day. So much of that can be contributed to bracing for impact.
    On Today’s Show You’ll Learn: 
    Important shifts that lead to exponential growth The benefit of hiring a coach to better understand your direction Having the confidence to move forward Hiring for roles to help gain traction Understanding your own desire zone Not basing your worth on your business Why you need to be clear on your offer The benefit of a sales and marketing scorecard Lessons that come out of bracing for impact Ashley and I cover a wide variety of topics in this episode. We get into the value of knowing the numbers in her business, what happens when you really learn how to launch, shifting strategies when they stop working, and more.
    There is so much value in this conversation, so tune in to hear from Ashley and learn how you too can brace for impact!
    If you're an online course creator or an online coach experiencing something similar to Ashley, I want to invite you to apply for my Accelerator Coaching Program. This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!
     
    Links & Resources Mentioned in this Episode:
    rickmulready.com/accelerator
    https://rickmulready.com/272
    https://ashleyshaw.ca/
    instagram.com/theashleyshaw
     
    Full show notes available at www.rickmulready.com/504 

    • 47 min
    Quick Tip: NEW Facebook Ads Best Practices

    Quick Tip: NEW Facebook Ads Best Practices

    The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it!
    If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these changes are just beginning because only about 10-14% of iOS users have updated to iOS 14 so far.
    In this episode, I am sharing some best practices for Facebook ads that you will want to follow to ensure that your account is set up the right way. These best practices will also make sure that your ad campaigns are set up for success.
    We are getting into what this means for those of us who run ads, what it means for consumers, how to navigate these changes and so much more because I want to make sure that you feel completely prepared to take this on in your business.
    If you’re willing to learn, be patient and ride out these challenges, you will win in the long run because a lot of advertisers will not take the time to learn the best practices. 
    Tune in to learn more about this and what you need to start doing right now!
    If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business, and we are accepting applications right now!
     
    Links & Resources Mentioned in this Episode:
    rickmulready.com/accelerator

    Full show notes are available at www.rickmulready.com/503 

    • 39 min
    Are You Running Your Business or Is the Business Running You with Caitlin Mitchell

    Are You Running Your Business or Is the Business Running You with Caitlin Mitchell

    Are you the one running your business or is your business running you? 
    I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing.
    I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experience with this, how it affected her and how she has been able to turn her mindset and business around to gain more control.
    Caitlin Mitchell is one of the co-founders and CEO of EB Academics, an organization on a mission to provide teachers with engaging and rigorous ELA lessons. Caitlin and her business partner, Jessica, founded EB Academics with the desire to help English teachers find success in their reading and writing curriculum while providing a community of like-minded educators. Through their online EB Writing Program and monthly membership, The EB Teachers’ Club, they have helped thousands of ELA teachers support their students in mastering standards.
     
    On Today’s Show You’ll Learn: 
    The impact that being a business owner has on your life How consuming running a business can be Focusing on being a leader instead of the details of the day to day The benefit of bringing employees onto your team How to slowly release control with new hires Adjusting your hiring strategy based on your finances and workload Remember, we are building our business around our life, not the other way around. We want to be present for the most important things and relationships in our lives, and we can only do that when we are the ones running the show.
    Whether you relate to this right now or you feel yourself heading in this direction, I know this episode will help you better understand what to do about it.
    Tune in to learn more about Caitlin, her experience with this and what she did to take the lead as the CEO of her business.
    If you're an online course creator or an online coach experiencing the same types of feelings as Caitlin, I want to invite you to apply for my Accelerator Coaching Program. This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!
     
    Links & Resources Mentioned in this Episode:
    http://instagram.com/ebacademics
    https://www.ebacademics.com/book


    Full show notes available at www.rickmulready.com/502

    • 35 min
    Quick Tip: Creating $50K Per Month

    Quick Tip: Creating $50K Per Month

    Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business?
    In this episode, I am taking you behind the scenes of a coaching session that I did recently with one of our brilliant members.
    This particular member’s goal with Accelerator is to get their business to a point of generating $50k months all while working less.
    I'm talking you through the challenge that they came with, how we worked backward from this goal to determine what needs to happen and what we decided to do to get this member on the right path.
    There are six things that I want you to take away from this quick tip episode that will help you if you want to scale your business, so tune in to hear those plus some of the things that might be holding you back!
    If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month program rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!
     
    Links & Resources Mentioned in this Episode:
    rickmulready.com/accelerator
     
    Full show notes are available at www.rickmulready.com/501

    • 17 min

Customer Reviews

4.9 out of 5
703 Ratings

703 Ratings

soyorganic ,

I really like this podcast

Rick seems like a really good dude. I also an a coffee snob… I’ve got a lot of good content from here and it’s also an enjoyable listen. I also really appreciate how he goal is balance. Be successful in your business as well as your personal life.

Gyc2019 ,

Everyday MUST LISTEN

I’ve been listening to all the online business podcasts and there are many great ones. But Rick’s is the one I listen to daily. His down to earth approach and ethos about living a balanced life as an optimized CEO is something that’s not only inspiring, but totally actionable. Each episode he breaks down what’s working right now, what mindset shifts to make, and how to build your business around your life and not the other way around. This has changed my view about how I spend my time, manage my team, and grow my business. Thanks Rick for practicing what you preach !

operababe_61 ,

So much more than paid traffic strategies

I get so much value out of this podcast every week! I originally found it when looking for info on running ads but I stay because of all the great tips on mindset.

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