Show NotesFocus Discussion of the Week:We all have a story to tell. Whether you're a builder, a salesperson, or a marketer, stories are how we connect with people. In this episode of Building Perspective, Steve Daugherty—a pastor, podcaster, and author—joins us to discuss the ancient art form of storytelling, and how this skill can be improved every day. Listen to what Steve has to say about how stories surround and shape our daily lives.Top Topics of The Week:Did you catch last weekend’s US Open? Notice a trend? Purple was worn by many players during the tournament! And what does purple mean? It’s the color of creativity and it caught our eyes. See more fashion trends from the US Open at http://bit.ly/2kfs9aA If you love late night, then you love Jimmy Fallon (because we do)! In classic Fallon fashion, a few serious participants were slipped some funny lines. Watch for laughs at http://bit.ly/2mbobAn What’s the future social? Stories! They’re driving results in the eCommerce side of business. Marketing Land reports that 20% of spend on Instagram were devoted to Stories. Read why you should focus on Stories on Facebook and Instagram in this Marketing Land article: https://mklnd.com/2kGWzTb Are you accustomed to browsing Facebook on your phone rather than desktop? Most people are! Facebook will roll out updates to their desktop UI to resemble it’s mobile cousin. Read why at http://bit.ly/2lHnoH7 Does Social Media Improve SEO? YES, but not directly! They indirectly influence one another. See how from Social Media Today. Listen to Steve’s podcast, Noises From The Attic (http://bit.ly/2lJ9YKQ), or some of his current favorites:The Ezra Klein ShowYou Made It Weird with Pete HolmesThe LiturgistThe Moth Radio Hour Books currently on Steve’s nightstand:"All the Real Indians Died Off": And 20 Other Myths About Native AmericansGlorious WeaknessAurora Cat’s Cradle Matt’s podcast recommendations:The Way I Heard It with Mike RoweHow To! with Charles Duhigg Connect with Steve:See more of his latest book, Experiments in Honesty: Meditations on Love, Fear and the Honest to God Naked Truth at https://amzn.to/2mcomvj On Facebook: http://bit.ly/2lKpohOInstagram: http://bit.ly/2khd6NGTwitter: http://bit.ly/2kcm8vjWebsite: http://www.stevedaugherty.net/ Subscribe on Apple Podcasts: https://apple.co/2L6XGowSubscribe on Spotify: https://spoti.fi/2ZyabPjSubscribe on Stitcher: http://bit.ly/2Ud2nRNSubscribe on Google Play: http://bit.ly/2znqFPBTwo perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week.