The Arthur Khoyetsyan Show Arthur Khoyetsyan

Why should I create and share content on LinkedIn? Can I do without this “content marketing” thing? 

These are frequently asked questions among those who are just getting started with inbound marketing on LinkedIn. 

Why content matters.

If you are an expert-entrepreneur and position yourself as an authority in your own segment, creating and sharing your own content and voice is the best way to get recognition and help people along the way.

Otherwise, how else would you showcase your expertise, how else would people know you're skilled or expert in something if you keep silent. Not only that, I think it's even selfish not to share what you know with the rest. It is some type of disservice to the public, so to speak.

In this episode, I talk about the best practices of sharing content on LinkedIn and how to do it the right way. 

Learn more: https://arthurkhoyetsyan.com/best-practices-for-posting-on-linkedin/

This is an interview with Hrachya Ghazaryan from Leadarto and we are talking about "Outbound Prospecting And Sales On LinkedIn." 

To access the full interview visit: https://arthurkhoyetsyan.com/outbound-prospecting-and-sales-on-linkedin/ 

𝐒𝐔𝐌𝐌𝐀𝐑𝐘   

𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 #1: The critical difference is that on LinkedIn business pages you have followers whereas on your personal profile - you have connections. Think of some networking event, a conference or workshop where people meet each other and introduce themselves, talk with each other and exchange business cards. This is what you can actually do on this massive virtual networking platform using your LinkedIn profile.   At the same conference you may have seen various vendor booths set up in the hallway which are actual businesses and in LinkedIn terms represent company pages. At the end of the day people do business with people even though they represent companies.   

𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 #2: On the flip side, there is an obvious benefit of having a LinkedIn page that allows you to promote your business or personal brand through advertising. You need a LinkedIn business page to run ads from. You cannot run ads using your personal profile on LinkedIn. LinkedIn company page pretty much like Facebook page helps with branding. It has its own logo, banner, about, section and you can link your business page and make it visible in the Experience section of your LinkedIn personal profile.   

𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 #3: If you are a solopreneur, consultant or a coach, in the initial stages I’d focus on growing my connections network through personal profile. However, I’d still keep my company page updated and will post content regularly. Here is a pro tip: if you share a post, video or any content on your personal profile, you can share the same content on your LinkedIn company page using the page account from your profile. This way you’ll never run out of content ideas on what to post and will keep your company page up to date.    

𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 #4: You must have a company page to promote your business through running targeted LinkedIn ads. We have touched upon this difference and benefit a little bit earlier but I’d like to expand more on this. Even though LinkedIn’s average cost per click is considered to be high, the CPA (cost per acquisition) of a new client is significantly lower compared to Facebook or even Google taking into account that LinkedIn advertising is incredibly targeted and some industries make an average sale of $10K-$30K.  

𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 #𝟓: The benefit of having LinkedIn company pages is that it can give your employees a voice by sharing the company’s best posts on LinkedIn. Sharing company page posts can bring in significant organic engagement and reach. Imagine having over 200 employees and each sharing company’s post in their own connections networks. With a company page you can optimize your content with a powerful analytics tool. You can understand your page visitors and followers better and what types of content they engage with the most.

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𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐱𝐭?  If you are an educational entrepreneur (i.e. expert entrepreneur, coach, consultant, speaker etc.), or executive of an educational service provider, you want to discover the faster, easier way to get prospects and sales qualified leads on LinkedIn today.  At LinkedFormula we help our clients sell their digital products and services on LinkedIn and shorten the sales cycle.  

This system and processes we have at LinkedFormula can put you on track to hunt down your ideal clients relatively FAST.  If you're interested in learning more about how we can solve your lead generation problem the first step is to get the this FREE LinkedIn Guide: https://go.linkedformula.com/workbook

Download FREE LinkedIn Workbook https://go.linkedformula.com/workbook to learn more about  𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐅.𝐀.𝐒.𝐓.™ 𝐅𝐨𝐫𝐦𝐮𝐥𝐚.  

Join FREE LinkedIn Group For Networking With Edupreneurs https://rebrand.ly/edupreneurs  

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𝐒𝐔𝐌𝐌𝐀𝐑𝐘  What is F.A.S.T.?   LinkedIn F.A.S.T.™ Formula is our social selling proprietary method that puts you on track to hunt down your ideal clients and comprises of four steps:  


Foundation 
Attraction  
Selection 
Targeting  

𝐒𝐭𝐞𝐩 𝟏: 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧  In Foundation phase it is all about positioning you as an expert and leader that people want to engage with.   At this stage you increase your authority as a leader in your industry using the LinkedIn platform so you were able to create meaningful conversations with your ideal prospects and convert them into high-paying clients.  

𝐒𝐭𝐞𝐩 𝟐: 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧  Attracting ideal clients can be done by crafting a right, distilled and razor sharp message, which is tuned-in on the same wavelength with theirs.   

𝐒𝐭𝐞𝐩 𝟑: 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧  In the Selection phase, you decide on which clients to target and how to reach them.   You don't want you to talk to everyone - you simply need to identify the best prospects who are qualified to work with you.   

𝐒𝐭𝐞𝐩 𝟒: 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠  In the Targeting phase, you build a database with your high-value prospects implementing sniper rifle strategy.  The key here is knowing how to target potential buyers and build long-lasting business relationships with them through educating, supporting, and guiding them during their buying process.  

𝐖𝐡𝐚𝐭’𝐬 𝐍𝐞𝐱𝐭?  If you are an educational entrepreneur (i.e. expert entrepreneur, coach, consultant, speaker etc.), or executive of an educational service provider, you want to discover the faster, easier way to get prospects and sales qualified leads on LinkedIn today.  At LinkedFormula we help our clients sell their digital products and services on LinkedIn and shorten the sales cycle.  

This system and processes we have at LinkedFormula can put you on track to hunt down your ideal clients relatively FAST.  If you're interested in learning more about how we can solve your lead generation problem the first step is to get the this FREE LinkedIn Guide: https://go.linkedformula.com/workbook

Watch the video version here. 

In the midst of uncertain times: 


how to free yourself from destructive thoughts  
how to deal with anxiety - how to shut the voice inside your head 
how to focus on what you can control  

My review of the book "The Untethered Soul: The Journey Beyond Yourself" by Michael Singer. 

Get the book on Amazon

Also, check out my top books list on Amazon

My interview with Fitness Blitz Radio and its host Eric Malzone.