47 episodes

Digital marketing and entrepreneurship insights from REAL results, stories, and people. Weekly interviews with successful content creators, marketers, and entrepreneurs to find out how they got to where they are and what marketing strategies we can learn to grow our businesses and brands.

The Aspiring CMO Ani Hoang

    • Business

Digital marketing and entrepreneurship insights from REAL results, stories, and people. Weekly interviews with successful content creators, marketers, and entrepreneurs to find out how they got to where they are and what marketing strategies we can learn to grow our businesses and brands.

    How to Grow Your Marketing Agency and Personal Brand at the Same Time? Umar Faizan

    How to Grow Your Marketing Agency and Personal Brand at the Same Time? Umar Faizan

    In this episode, I dive deep with Umar Faizan, founder of Growth Winner. We will talk about how personal branding fuels agency growth, leverage AI for efficient link building, and navigate its challenges.
    Plus, uncover Umar's top hiring tips and the advice he'd give his younger marketing self (spoiler alert: invest in expertise and funnels!).
    So, tune in this episode for actionable advice to help your digital marketing agency thrive!
    Special offer for The Aspiring CMOs:
    use "ASPIRINGCMO" coupon at the checkout before purchasing any of our link building packages and they'll get a 10% lifetime discount!!!
    Website: https://growthwinner.com/
    How awesome is this? Grab them now and lets go!
    ✨ Episode Topics:
    00:00: Introduction 03:05: The Role of AI in Link Building 08:13: Challenges and Opportunities with AI 25:24: The Importance of Quality Content 29:09: Investing in Expertise and Learning About Funnels
    🔗 CONNECT WITH UMAR FAIZAN
    👥 Linkedin: https://www.linkedin.com/in/umarfaizan/
    💻 Youtube: https://www.youtube.com/@Umar_Faizan_SEO/featured
    ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
    https://forms.gle/jswoQq8dy8u2oisT6
    Subscribe to The Aspiring CMO
    Facebook: https://www.facebook.com/theaspiringcmo
    Instagram: https://www.instagram.com/theaspiringcmo/
    YouTube: https://www.youtube.com/@theaspiringcmo/featured

    • 31 min
    Secrets of a 7-figure Affiliate Marketer! Business and Career Tips - Niels Zee

    Secrets of a 7-figure Affiliate Marketer! Business and Career Tips - Niels Zee

    Are you tired of chasing trends in affiliate marketing? In this episode, I will interview Niels Zee, a 7-figure affiliate marketer, at the SEO Pirate Retreat Mastermind.
    We dive deep into the power of niche selection and passion. Discover how focusing on what you love can lead to better content, higher conversions, and explosive growth. Niels also shares insider secrets like negotiating commissions, hiring top copywriters, and creating digital products to boost your income. Plus, you can also learn how attending mastermind events like the SEO Pirate Retreat Mastermind can unlock powerful connections and collaborations.
    Don't miss this episode for actionable tips and insights to take your affiliate marketing business to the next level!
    ✨ Episode Topics:
    01:13: Passion and Outsmarting the Competition 02:59: Choosing the Right Niche 04:26: Scalability in the Retail Niche 09:43: The Importance of Skilled Copywriters 11:11: Negotiating Commissions for Increased Revenue 12:40: Creating Digital Products for Additional Income
    🔗 CONNECT WITH NIELS ZEE:
    👥 Linkedin: https://www.linkedin.com/in/niels-zee/
    💻 Website: https://nielszee.com/
    ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!
    https://forms.gle/jswoQq8dy8u2oisT6
    Subscribe to The Aspiring CMO:
    Facebook: https://www.facebook.com/theaspiringcmo
    Instagram: https://www.instagram.com/theaspiringcmo/
    YouTube: https://www.youtube.com/@theaspiringcmo/featured

    • 26 min
    Get High DR links with HARO and ChatGPT - Chris Panteli

    Get High DR links with HARO and ChatGPT - Chris Panteli

    In this episode, I will sit down and talk to Chris Panteli about Haro (Help a Reporter Out) and link building. Chris shares his journey from running a fish and chip shop to starting his own online business. He explains how he discovered the importance of link building and how he got his FIRST LINK on the New York Times through Haro.
    Chris also discusses the difference between Haro and digital PR, the process of crafting a pitch for journalists, and the role of AI in the pitch process. He emphasizes the importance of good content and good links for SEO success.
    More than that, you can explore how the latest Google core update emphasizes the importance of high-quality content backed by valuable links, further discouraging the use of AI-generated content and low-quality backlinks.
    This episode is a must-listen for anyone who wants to understand the power of link building and leverage platforms like Haro to boost their online presence.
    So stay tuned and listen to our story now.
    ✨ Episode Topics:
    03:05: Importance of Link Building and Haro
    07:31: Crafting the Perfect Pitch for Journalists
    11:09: Should you rush your pitch?
    12:53: Steal Chris Pitch Process using AI
    15:09: What’s best? GPT vs Gemini
    16:46: Whats a perfect pitch for journalists?
    21:16: Reactive vs Proactive Linkbuilding
    24:21: What’s the ROI on HARO link building strategy?
    26:32: The Google Core Update and the Importance of Good Content and Links
    28:59: Overcoming hardship of an entrepreneur
    🔗 CONNECT WITH CHRIS PANTELI:
    👥 Linkedin: https://www.linkedin.com/in/chris-panteli/?originalSubdomain=uk
    💻 Website: https://marketmoverspod.com/ 🎧 Facebook: https://www.facebook.com/chrispanteli
    ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!
    https://forms.gle/jswoQq8dy8u2oisT6
    Subscribe to The Aspiring CMO:
    Facebook https://www.facebook.com/theaspiringcmo
    Instagram https://www.instagram.com/theaspiringcmo/
    YouTube https://www.youtube.com/@theaspiringcmo/featured

    • 32 min
    Sales Secrets from former Director of Sales with 20+ years Experience - Glen Ingram

    Sales Secrets from former Director of Sales with 20+ years Experience - Glen Ingram

    Sales vs Marketing…I’d say the most common love-hate relationship in businesses, right after the workaholic Boomers vs self-loving Gen Zs 🤪
    This episode is all about the art of SALES and the basics of SALES Psychology! I found this piece a critical part of any career and entrepreneurship journey because no matter what you do, YOU. NEED. TO. SELL.
    Glen was a Director of Sales before he launched his online business, and he was kind to join the show and put his YEARS OF experience into just 30 minutes.
    This episode is recommended for everyone. So, stop scrolling and hit the play button ⏯️
    ✨ Episode Topics:
    01:14 - 05:30: Starting in sales and overcoming fear
    05:31 - 07:50: Sales and Marketing: Differences and Similarities
    07:51 - 09:44: The Role of Numbers and ROI in Sales
    09:45 - 18:30: Sales Techniques: Having Conversations and Listening
    18:30 - 24:00: Traits of Great Salesperson
    24:00 - 26:55: Advice for Aspiring CMOs
    ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
    https://forms.gle/jswoQq8dy8u2oisT6
    Connect with Glen Ingram
    Linkedin: https://www.linkedin.com/in/gleningramseoexpert/
    Website: https://www.websearchpros.com/
    Subscribe to The Aspiring CMO
    Facebook: https://www.facebook.com/theaspiringcmo
    Instagram: https://www.instagram.com/theaspiringcmo/
    YouTube: https://www.youtube.com/@theaspiringcmo/featured

    • 26 min
    Kyle Roof: SEO is Math. Don’t Stop Testing and Rank #1!

    Kyle Roof: SEO is Math. Don’t Stop Testing and Rank #1!

    Meet Kyle and 350+ SEOs at the SEO Mastery Summit from April 7-11,2024 😃 https://seomasterysummit.com/
    Can you ipsum dolor sit amet, consectetur WIN in life semper venenatis, with lorem ipsum?
    Wasn’t this just a dizzy sentence to read? Not for Google! Search engine optimization is math, no matter how you view the world or digitial marketing.
    In this episode, Kyle Roof, Founder of Page Optimizer Pro and IMG Courses joined The Aspiring CMO show to share his approach to scientific SEO testing (like ranking sites with Lorem Ipsum)!
    You’ll learn about running agencies, building different businesses, and embracing a better mindset for life!
    I mean, what’s the point of doing all that hard work if you can’t enjoy life a little? ;)
    ✨ Episode Topics ✨
    00:00 Introduction and Background 01:00 The Unwilling Client and Dealing with Stakeholders 05:10 SEO is just Foot Traffic 06:49 why is Kyle successful? 👁️👄👁️ 09:05 Advice for Aspiring CMOs: Be Present and Active in Relevant Groups 14:35 how to Run SEO Tests and Experiments 23:32 Balancing Work and Enjoying Life 29:15 Applying On-Page Best Practices to AI 31:34 Building Businesses from Scratch
    You can watch full episode on Youtube now: https://www.youtube.com/watch?v=viDdU975bTg
    ASK Anything on the Aspiring CMO and get your questions asnwered right on the show!https://forms.gle/jswoQq8dy8u2oisT6
    Connect with Kyle Roof:Website: https://kyleroof.com/LinkedIn: https://www.linkedin.com/in/kyle-roof-seo/
    Subscribe to The Aspiring CMO:Facebook: https://www.facebook.com/theaspiringcmoInstagram: https://www.instagram.com/theaspiringcmo/Youtube: https://www.youtube.com/@theaspiringcmo/featured
    #searchengineoptimization #theaspiringcmo #seotips

    • 33 min
    The TRUTH behind VIDEO Marketing Businesses - Milan Smets Playstack

    The TRUTH behind VIDEO Marketing Businesses - Milan Smets Playstack

    Every brand needs video content nowadays. Not going it lie, video editing and the demand for video editors boomed since TikTok and the rise of short form content!
    Youtube channels are one of the highest converting assets for businesses yet many of them haven’t gotten over the hurdle of creative video production.
    That’s why i invited Milan Smets, the Co-Founder of Playstack that helps companies built their online brands through VIDEOOO!
    Milan started out of the video editor and today he’s hiring, training, and managing multiple video editors to create high converting YouTube videos.
    In this episode, you will learn how to find great talents for your video production, and how to get started with content, marketing as a brand or other individual 😉
    🔗 CONNECT WITH MILAN:
    Linkedin: https://www.linkedin.com/in/milan-smets/
    Website: https://www.playstack.co/Youtube: https://www.youtube.com/@PlaystackAccelerator/videos
    ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!
    https://forms.gle/jswoQq8dy8u2oisT6
    Subscribe to The Aspiring CMO:
    Facebook https://www.facebook.com/theaspiringcmo
    Instagram https://www.instagram.com/theaspiringcmo/
    YouTube https://www.youtube.com/@theaspiringcmo/featured

    • 30 min

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