The Audacity to Podcast Daniel J. Lewis

I have three important things to quickly share with you while you wait for my next episode about how to refresh your podcast branding.



1. Hiatus until August or September



2. My Podcast Reviews v2 launching soon



https://mypodcastreviews.com/



3. Please vote for The Audacity to Podcast in the Podcast Awards



https://podcastawards.com



———



Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

Email feedback@theaudacitytopodcast.com

Send a voice message from https://theaudacitytopodcast.com/



MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005

After considering the benefits of refreshing your podcast branding, you need to decide when it's the right time to do so. Here are some suggestions!



Please share this episode from your podcast app or https://theaudacitytopodcast.com/refreshwhen



- 6 Benefits of a Podcast Branding Refresh: https://theaudacitytopodcast.com/6-benefits-of-a-podcast-branding-refresh/



## What is "podcast branding"?



- Podcast Logo vs. Cover Artwork: Understanding the Difference and When to Use Each.: https://www.podcastbranding.co/podcast-logo-vs-cover-artwork-understanding-the-difference-and-when-to-use-each/

- 8 Ways to Improve Your Podcast Description: https://theaudacitytopodcast.com/8-ways-to-improve-your-podcast-description/

- Should You Rebrand a Podcast, or Launch a New Show?: https://theaudacitytopodcast.com/should-you-rebrand-a-podcast-or-launch-a-new-show-tap268/



## 1. When your podcast significantly changes



## 2. When your branding stops growing with you



- My Podcast Reviews: https://theaudacitytopodcast.com/mpr

- Labeling Podcasters: Amateur vs. Skilled: https://theaudacitytopodcast.com/labeling-podcasters-amateur-vs-skilled/



## 3. When you enter new "seasons"



- Should You Podcast in Seasons?: https://theaudacitytopodcast.com/should-you-podcast-in-seasons-tap211/

- Should You Include Seasons in Podcast Episode Titles?: https://theaudacitytopodcast.com/should-you-include-seasons-in-podcast-episode-titles/



## 4. When you can improve the quality



## 5. When there's enough compelling feedback



- My personal podcast consulting: https://theaudacitytopodcast.com/personal-podcast-consulting/



## 6. When you determine the benefits outweigh the "costs"



- 6 Benefits of a Podcast Branding Refresh: https://theaudacitytopodcast.com/6-benefits-of-a-podcast-branding-refresh/



Top resources to help refresh your podcast branding



- My friend Mark Des Cotes from Podcast Branding: https://theaudacitytopodcast.com/go/podcastbranding

- 99designs: https://theaudacitytopodcast.com/99designs

- Music Radio Creative: https://theaudacitytopodcast.com/mrc

- Fiverr if you must, but I usually recommend against it: https://theaudacitytopodcast.com/fiverr



———



Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

Email feedback@theaudacitytopodcast.com

Send a voice message from https://theaudacitytopodcast.com/



MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005

Thinking about refreshing your podcast branding? Before I discuss the "when," let's consider how your podcast might benefit from a branding refresh.



Please share this episode from your podcast app or https://theaudacitytopodcast.com/refreshbenefits



## What is "podcast branding"?



- Podcast Logo vs. Cover Artwork: Understanding the Difference and When to Use Each: https://www.podcastbranding.co/podcast-logo-vs-cover-artwork-understanding-the-difference-and-when-to-use-each/

- 8 Ways to Improve Your Podcast Description: https://theaudacitytopodcast.com/8-ways-to-improve-your-podcast-description/

- Should You Rebrand a Podcast, or Launch a New Show? https://theaudacitytopodcast.com/should-you-rebrand-a-podcast-or-launch-a-new-show-tap268/



## 1. Attract a new audience



- Should Your Photo Be in Your Podcast Cover Art? https://theaudacitytopodcast.com/should-your-photo-be-in-your-podcast-cover-art/



## 2. Increase your perceived quality



- Labeling Podcasters: Amateur vs. Skilled:

https://theaudacitytopodcast.com/labeling-podcasters-amateur-vs-skilled/



## 3. Adapt to the latest trends



## 4. Strengthen or reset your podcast's identity and message



## 5. Infuse new energy for your audience and yourself



## 6. Stand out from others



## Looking to refresh your podcast branding?



- Mark Des Cotes from Podcast Branding: https://www.podcastbranding.co/

- 99designs: https://theaudacitytopodcast.com/99designs

- Avoid Fiverr, but if you really want it, here's my affiliate link: https://theaudacitytopodcast.com/fiverr



———



Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

Email feedback@theaudacitytopodcast.com

Send a voice message from https://theaudacitytopodcast.com/



MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005

Bonus content can be a fun way to engage and reward your loyal podcast audience, either publicly, through an opt-in, or exclusively in a premium subscription. Here are some things you could try making.



Please share this episode from your podcast app or https://theaudacitytopodcast.com/bonusideas



8 Bonus Content Ideas for Your Podcast:



## 1. Bloopers



## 2. Behind-the-scenes



## 3. Sneak peeks



## 4. Extended editions



- That Story Show: http://thatstoryshow.com

- The Babylon Bee Podcast: https://babylonbee.com/podcasts/the-babylon-bee-podcast



## 5. Audience engagement



- My Podcast Reviews: https://mypodcastreviews.com/



## 6. Quick content



- Join my weekly email newsletter for podcasting tips: https://theaudacitytopodcast.com/email



## 7. Downloadable resources



- TextExpander snippets to download.: https://theaudacitytopodcast.com/how-to-use-a-text-expander-for-faster-podcasting-tap189/

- Printable podcast “preflight” checklist.: https://theaudacitytopodcast.com/podcasting-preflight-checklist-tap164/

- Resource toolbox in a PDF.: https://theaudacitytopodcast.com/how-to-make-great-podcast-cover-art-tap191/

- Bonus tips and tools in a PDF.: https://theaudacitytopodcast.com/7-free-ways-to-speed-up-your-website-without-switching-web-hosting-tap202/



## 8. Community



———



Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

Email feedback@theaudacitytopodcast.com

Send a voice message from https://theaudacitytopodcast.com/



MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005

Choosing the right category for your podcast has the potential to help your podcast get discovered and featured. But what should you do with so many categories to choose from, and sometimes seemingly not enough?



Sidenote: "genre" and "category" are often used interchangeably in podcasting, but I'll stick with the "category" term for this episode.



Please share this episode from your podcast app or https://theaudacitytopodcast.com/categories



## Categories in Apple Podcasts



- Apple's 110 podcast categories: https://podcasters.apple.com/support/1691-apple-podcasts-categories



## Podcasts can be in more than one category



## The primary category matters most



## 4 steps to pick the right categories for your podcast



- Apple's 110 podcast categories: https://podcasters.apple.com/support/1691-apple-podcasts-categories



### 1. Ignore the charts and saturation



- Apple Podcasts statistics from Podcast Industry Insights: https://podcastindustryinsights.com/apple-podcasts-statistics/



### 2. See where your "competitors" are



### 3. Pick what best describes your content



### 4. Pick where your audience would expect to find your podcast



———



Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

Email feedback@theaudacitytopodcast.com

Send a voice message from https://theaudacitytopodcast.com/



MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005

Internet marketers have a new crush on video and many podcasters are starting to feel pressured to create video content. But do you really need to add video?



Please share this episode from your podcast app or https://theaudacitytopodcast.com/needvideo



## Start with audio



- “Should Your Podcast be Audio, or Video?”: https://theaudacitytopodcast.com/should-your-podcast-be-audio-or-video-tap163/



## Think real video first, fake video last



- I've done a previous episode about the problems with fake video: https://theaudacitytopodcast.com/why-you-should-not-publish-audio-podcasts-on-youtube-tap332/



## Video costs more



- IPX7 waterproof earbuds: https://www.amazon.com/dp/B08KDZ2NZX?tag=theaudacitytopodcast-20&linkCode=ogi&th=1&psc=1



## Video can actually be "lazy" in a good way



- “It's not hurting their podcast!”: https://theaudacitytopodcast.com/debunking-the-myth-its-not-hurting-their-podcast/



## Video can be in more places



## Your video can be completely different from your audio



## Some ways you can try adding video to your audio podcast



1. Live-stream!

2. Record talking head(s)

3. Create snippets

4. Respond to comments

5. Show behind the scenes

6. Repurpose your information

7. Special content

8. Other updates your audience would enjoy



## Don't stress; you don't NEED video



———



Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/



Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/



FEEDBACK

Call (903) 231-2221

Email feedback@theaudacitytopodcast.com

Send a voice message from https://theaudacitytopodcast.com/



MAILING ADDRESS

The Audacity to Podcast

PO Box 739

Burlington, KY 41005