The Audio Creator School | Strategies to Sell Podcasts, Audiobooks, Audio Courses and Music Soundwise

Jeremy Enns is the founder of Counterweight Creative and Podcast Marketing Academy. He is a seasoned podcast producer and marketer. And today we’ll talk to him about:


What to keep in mind when considering whether to start a podcast.
What are the pros and cons of podcasting for creators.
What’s the difference between podcasting, newsletter, and Youtube, and…
How to use podcasting to grow your creator career.


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Andrew Johnson is a meditation teacher and the creator of “Relax Change Create Meditation”, a Soundwise white-label app. Andrew has had over 15 million downloads and streams of his meditation programs over his career, and built a loyal following. Today we talk to Andrew about:


How to build an audience.
His early career of building single-topic meditation apps in the App Store.
Why he switched to white-labeled apps with the option to sell in-app audio subscriptions.
His experience working with corporate wellness programs.


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Fahad Tasleem is the creator of The Quantum Chronicles, an audio drama designed to teach children history in a fun and engaging way. Since its inception, Fahad has grown the series from a personal project shared with friends, to a 6-figure business. He uses Soundwise to distribute his audio, as it enables him to reach his audience with minimal hassle.

We spoke to Fahad about how he made his business the phenomenal success it is now. In this recording, we discuss why he chose Soundwise, how he effectively uses Facebook Ads and Instagram influencers to market his audio, and the process he used to build an audience that keeps coming back for more.

Discover The Quantum Chronicles here, and listen to one of the free episodes to see just what his listeners are talking about. 


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James Knight has spent over 30 years researching, testing, and teaching iMA, a universal color-based language system that he created. iMA is designed to help people connect with one another by identifying which of the iMA dialects or communication comfort zones they fall into, and then assigning them one of four iMA colors. In addition to his written content, affiliates, and practioners, James uses Soundwise to deliver informational audio courses, so that iMA users can learn more about their unique color. 

While James has spent years developing his quality content, he says that "Soundwise has helped [him] created an experience that's more memorable.” Tune into this episode of The Audio Creator School to learn why!




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Matthias Schwehm has been helping people boost their self-confidence for over 20 years. But when the COVID-19 pandemic began and in-person small groups were no longer an option, he needed a new way to coach his clients. He upped his production of audio coaching and hypnosis content and chose Soundwise as the platform to sell and deliver it. 

One of Matthias' key ways of driving traffic to his Soundwise audio is through his YouTube channel. Tune into this episode of the Audio Creator School to learn more about Matthias' story, his unique audio products, and how he uses YouTube to create a content marketing funnel.


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Joyce is a nutrition coach, self-proclaimed “recovered sugar addict,” and as of recently, a best-selling audiobook author. In the first year of launching her I Kicked Sugar course, Joyce sold about 80 eBook PDF downloads. But, after converting the same content to audio, she sold 4,300 audiobooks in just three months. Soundwise made it easy for her to deliver and scale the course, which, in Joyce’s words, was “selling like hotcakes because people love audio.” What’s even more incredible is that she did it almost all on her own.

Wondering how you, too, can sell your audiobooks online? We spoke to Joyce recently to learn more about why she chose Soundwise, how she used Facebook Ads to market her audiobook, and her secret formula behind selling over 4,000 audiobooks online in three short months.


Subscribe to The Audio Creator School on Soundwise