The Authentic Agent Podcast The Authentic Agent Podcast

Brandon and Kyle understand that the last two years have been an intense roller coaster ride. They’re seeing their clients hit walls, feel frustrated and uncertain where to go from here, and so much more. This week, they talk about looking at the hard truth: yourself, to see what proactive changes you can make so that you’re not creating a reactionary business for yourself. It’s time to think proactively about your next steps and avoid burnout.


Key Takeaways
It's been two years of intense real estate uncertainty. So many people are hitting a wall and not sure where to go next.It’s important to know you’re hitting a wall before it actually breaks you.Most people are not incredibly organized, so when disaster strikes, it can take some time to get back your bearings again.If you’re feeling overwhelmed or like you have to change up your entire strategy, that’s a sign you’re at the breaking point.If you don’t have a plan or go into this industry with some details laid out, then it’s going to feel like an uphill battle.Kyle gets it. He is not a details person. He hates being “in the weeds” of something, but it’s important to do, especially when you’re first starting.People hit walls when they’re in a reactionary business model.Most of us are avoiding our problems. However, there’s a lot of power by calling yourself out.We don’t want to have the honest conversations we need to have.We all go into real estate for freedom and to live life on our terms.What’s the best thing you should be doing right now if you have hit a wall?You have goals, but have you actually taken the next step to hit those goals?A lot of us don’t know how to learn, but it’s easier than you might think!No matter what happens, you have to take ownership and responsibility for your actions.Entrepreneurship really defies most human instincts. You will be challenged!

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Brandon sits down with his very first guest so far on the show, Margaret “Mo” Smith! Mo is the CEO of I Love it When, a coaching, consulting, training, and retreat company for Entrepreneurs and their Operators. Mo shares why it’s important to have a spiritual side to your business and the positive impacts meditation and slowing things down can have for your mental wellbeing. In this hour-long discussion, join Brandon and Mo as they talk about unselfish selfishness, being your true self as a business owner, and tapping into your spirituality.


Key Takeaways
Mo shares what holds people back the most in their business.We have so many distractions thrown at us constantly. It’s important to have a sense of spirituality within business. Mo explains what she means by that.Mo was fed up and done with the mediocre. She wanted to make an impact.The chatter in your head doesn’t get worse when you sit down and meditate. If anything, it makes you aware of how much noise is going on in your head.Meditation is not the absence of thought. It is the recognition of thoughts and letting them go.Mo has discovered the best kind of learning is through experiential learning. She doesn’t want to just “talk.” She wants to engage with her audience.Mo has gotten more in touch with her intuition and, guess what, she’s been rewarded for it.How do you perform to the highest level of standard without being trapped in the “hustle” and “grind” of out-competing everyone?Before getting involved in real estate, Mo did social work. This has helped her have more empathy and understanding towards others.All humans feel the same sort of core emotions. Fear of rejection, fear of failure, and more. However, when you challenge yourself and start seeing the growth, it becomes contagious.What’s the reason you got into real estate?The real estate industry is like the diet industry. Everyone’s jumping on the bandwagon of the hottest “trends” to get you leads.Mo is a recovering people-pleaser. It’s so easy to get caught up in trying to make everyone happy.Mo decided to put herself first. When you find ways to make yourself happy, more good things end up happening to you.You only need a select amount of true fans, but real estate agents are trying to be everything to everyone.Brandon thinks a lot of people in real estate are actually introverted masking themselves as extroverted.Brandon had to give himself permission and tell himself it’s okay to not go to every social event out there.When you’re at a conference, just pick ten people you want to network with. Ten! Focus your energy on that.No matter what, don’t worry about being an introvert!Mo highly encourages you to do a solo trip, no phone, no nothing, for three days. People get so uncomfortable with being alone with their own thoughts.Why does Mo believe she’s been on this planet more than once?Your ego can only exist in the past or the future.Even if you’re not a spiritual person, lean in with curiosity and explore this world with new eyes.

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Brandon and Kyle talk about some of the big negative drama that the news loves to feed about what’s happening in the real estate market right now. It’s so easy to get distracted. It’s so easy to focus on things that are outside your control, to blame Zillow, to blame XYZ, but really, all it’s doing is taking time and energy away from you building something great in your business. Brandon and Kyle share their thoughts on how to get out of this negative cycle and back to focusing on things that actually matter in this week’s episode. 


Key Takeaways
Big drama happening in real estate. The news really is driving a fear mindset. There’s so much noise out there and it keeps you distracted from working on your business, and growing it to its full potential. It’s so easy to post something negative online and get validation on that negativity. Negativity recruits more negativity. Negativity doesn’t serve you. Focus on your business. Focus on doing good.Real estate is simple! It’s not easy, though. Who should you REALLY be worried about? The people who are showing up, that’s who you need to pay attention to. The way you actually make a difference is by going out there and earning new business for yourself. Focus on helping others. It’s so easy for us to just avoid work. We need to make a commitment to ourselves to do the work. Trust the process and be consistent. What race are you in? Who are you competing against? Keep your eye on the prize. Why be mad at Zillow? Let go. You can create a bigger impact on your business. Stop giving into distractions and looking for that easy button. It doesn’t exist! Nothing in life is guaranteed. You might lose. It probably won’t be fair. No matter what happens to you, you will always have the experience; and that’s key to success. You’re going to fail eventually. It’s a given. Embrace it. You’re going to be okay.Be ready to change your mind. Be ready to adapt and evolve. It’s only going to benefit you. Let all the industry drama go. Just let it go and focus on you.

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Brandon and Kyle talk about authenticity and why it’s so important when you’re building your own business. If you hope to be authentic to your team and your clients, it means you need to have a level of confidence within yourself to not care what people might think of you. It’s hard to develop this skill right away, especially for agents that rely on commissions. Brandon and Kyle share what you can do to be more authentic, and why repelling people is actually a good thing.


Key Takeaways
What is the meaning of authenticity?How does being authentic in your life and business improve your productivity?Being authentic is when your thoughts, your words, your emotions, and your actions are all aligned.The industry is pushing a lot of things that make people very uncomfortable. It’s putting too much pressure on people to perform and it’s taking away people’s strengths.When you know something doesn’t feel right to you, you need to check in with yourself.Being authentic is making a personal commitment to yourself that you will raise the standard and go above and beyond for yourself and your business.Confidence is not a temporary thing. You should have to “fake it till you make it.” Confidence first starts with knowing that we are all flawed human beings.Confident people do not hide from their flaws, they embrace them. They really don’t care what people think.How do we get out of a people-pleasing cycle?Attract the right people to your organization by being vocal about who you are.Who would you be in your life and your business if you were completely free of fear?It’s not about changing the work that you do, it’s about changing the part of you that does the work.If you're trying to be everything to everyone then you’ll end up faking it. You’re setting yourself up for an impossible mission; you can’t be everything to everyone.Own who you are and what you’re trying to accomplish.Brandon’s goal is to attract the right people to work with him and repel the wrong people from his community.Be your most authentic self and find that community that makes you feel empowered to build the skills you need and to learn from your mistakes.

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Brandon and Kyle talk about selfishness. There’s actually a positive form of selfishness that more people need to embrace! The selfishness of taking care of yourself first so you can show up in a bigger and better way for your team, friends, and family.


Key Takeaways
Let’s talk about selfishness. It’s not just a negative thing!It’s not selfish to focus on yourself.What are the right conditions to create positive selfishness?Brandon knows he needs to work on his health, but he also knows that’s going to take more time away from his family.Are you just being busy to be busy?Growth is just as much about saying no as it is about adding new things to your plate.Do you have people in your life that feel like they have a voice in your decisions? Here’s where you need to decide between needing the best outcome for you or their approval.What can you be doing for yourself that will optimize your time?Are you tired currently? Do you feel like you don’t have a lot of time? Do you just feel bad? Be selfish to yourself!People can easily fall back into negative patterns, especially if they don’t prioritize themselves first.You’re going to be a better person when you take care of yourself first. This works in all areas of your life. Spiritual, mental, and physical.It feels selfish to take 20 mins. twice a day to meditate, but the benefits you get help you show up tenfold!Be selfish for all the right reasons.Brandon had to write a letter to himself a year from now. He shares an affirmation that helps him stay on track.Get ready to disappoint some people who are over-demanding of your time (outside of your family).

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Brandon and Kyle talk about some of the common pitfalls agents fall into when they’re working in their business. It can be hard to let go of certain things and really capitalize on the resources that are available to you. In this week’s episode, Brandon and Kyle talk about leverage and some of the myths and hesitations agents are faced with when it comes to using this leverage!


Key Takeaways
Leverage can be so good for your real estate business, so why aren’t more agents using it?Let’s dive in and talk about some myths about leverage.Do you think no one can do it as well as you?Not everyone is going to have skin in the game and work as hard as you. However, you still have to learn how to delegate.Write down everything that you do. Put it on paper.In a loose way, you’ve created a system that someone else can now follow!Set the right expectations with your clients. Are you answering emails at all hours of the night? Stop!No matter what, strive to build consistency in your business. You do that by building accurate systems and processes.Flying by the seat of your pants in this industry is stressful.Leverage is meant to give you back time!Sometimes people feel like if they’re not working as much, they’re leaving money on the table. You use leverage to not work as much to gain back more time to work on more important things in the business!No one is truly “self-made.” Everyone has a support system.Do you have a fear of feeling less than or not worthy if you ask for help?Reshape your mindset. Your customers are signing up for the problems you solve, not signing up for you.We make money when we solve problems!Sometimes people don’t want to use leverage because they’re afraid of being accountable. This might sound strange, but maybe this applies to you if you’re a disorganized person!It’s crazy, but it doesn’t take much to be in the top 1% of agents in your area.Do you want to grow or do you want to remain stagnant?Are you a business builder or are you living the illusion of being a business builder? If you don’t delegate, you will constantly be chasing your own tail.Agents might be afraid of opening up and showing their books to their team. They might feel like they’re inadequate and not doing enough.Here’s a different way of looking at it: When there are more eyes on your books, there’s more accountability and drive for you to go above and beyond and succeed in your goals.Brandon does a quick recap on what he talked about today about leverage.By using leverage, you create more efficiency and business focus.Don’t let fear direct your business!

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