55 episodes

Learn how to increase your authority brand exposure to the right clients so you can make more money.

The Authority Brand host Curt Mercadante is a branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country.

He’s built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding coach and consultant, also hosts the Freedom Mindset Radio podcast, and is author of the bestselling book, “Five Pillars of the Freedom Lifestyle.”

The Authority Brand podcast is part of the Freedom Media Network.

The Authority Brand Curt D. Mercadante

    • Marketing
    • 5.0 • 19 Ratings

Learn how to increase your authority brand exposure to the right clients so you can make more money.

The Authority Brand host Curt Mercadante is a branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country.

He’s built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding coach and consultant, also hosts the Freedom Mindset Radio podcast, and is author of the bestselling book, “Five Pillars of the Freedom Lifestyle.”

The Authority Brand podcast is part of the Freedom Media Network.

    Don’t be afraid to “Kill Your Darlings” to grow, adapt, and generate more revenue

    Don’t be afraid to “Kill Your Darlings” to grow, adapt, and generate more revenue

    In today’s episode, Curt discusses the importance of letting the market decide if you’re messaging, color scheme, and other branding and sales tools are working. If what you’re doing isn’t resonating with your potential clients, but you stubbornly cling on, anyway -- it might be time to “kill your darlings.”
    Learn more in today’s episode.
    Also...Text YOUTHORITY to 55678 on your smartphone to receive the free Webinar: The 4 Pillars of Building an Authority Brand

    • 10 min
    Morning Fire Success Habits with Jeff Wickersham

    Morning Fire Success Habits with Jeff Wickersham

    Curt interviews Jeff Wickersham, creator of The Morning Fire Academy.
    Jeff helps leaders and executives inspire and motivate their people by providing impactful speaking sessions on positive habits, energy, productivity and time management.
    He is a high-performance habits coach, host of The Morning Fire for Entrepreneurs Podcast, and author of the bestselling book, Rise, Fight, Love, Repeat.
    Curt and Jeff discuss:
    Why the night before is key to your morning success habits. Morning success habits and routines that set your day up for success. Tuning out the “noise” of society and focusing on your signal. The real impact of negativity on your mindset and success. Learn more about Jeff:  https://www.themorningfire.com/

    • 28 min
    Right message. Right Clients. Right Revenue

    Right message. Right Clients. Right Revenue

    In today’s epdisode, Curt talks about the simple process to identify your ideal clients, craft a compelling message around what they want, and then efficiently and effectively communicate that message to those clients.
    Today’s episode brought to you by Curt’s Right Message. Right Clients. Right Revenue. Bootcamp. To learn more, text YOUTHORITY to 55678 on your smartphone today.

    • 16 min
    Branding lessons you can learn from top AirBNB hosts

    Branding lessons you can learn from top AirBNB hosts

    In today’s episode, Curt shares some branding and sales lessons he’s observed from top AirBNB hosts as he and his family travel the country.
    ALSO….
    NOW ACCEPTING MEMBERS OF THE FREEDOM INNER CIRCLE: http://FreedomInnerCircle.com

    • 4 min
    Setting your goals and outcomes for 2021

    Setting your goals and outcomes for 2021

    In today’s episode, Curt shares the most effective and powerful way to set your outcomes and goals for 2021 -- and how to gain clarity and actually make those outcomes a reality.

    • 10 min
    Best of 2020: Personal Branding with LinkedIn

    Best of 2020: Personal Branding with LinkedIn

    Today’s episode is a replay of our most-downloaded episode of 2020: A discussion of LinkedIn as a personal branding tool with Dr. Natalia Weichowski.
    What is personal branding? Isn't self-marketing only for celebrities, athletes and extroverts? Why do I need personal branding? How do I build a top personal brand? And why should I do this on LinkedIn?
    In today’s episode, Curt discusses all this and more with Dr. Natalia Wiechowski, author of the new book, "Personal Branding with LinkedIn: The Think Natalia Method."
    Grab her book here: https://thinknatalia.com/products/
    At twenty-nine, at the peak of Dr. Natalia’s corporate career and deep unhappiness, she quit her job and started from scratch.
    During a nine-month sabbatical she changed the way she thinks, speaks and acts. She committed to design her purposeful dream life and founded Think Natalia.
    Her obsession is coachsulting people who left corporate to do their own thing: Coaches, consultants, trainers, authors, keynote speakers, photographers and other experts from companies like IBM, SAP, Bosch, Nestle, Microsoft or Coca Cola. People who want to build an international, sustainable and purposeful thought leadership personal brand on LinkedIn. Individuals who want to become the voice of their niche, get more clients and have a positive impact on the world.
    Natalia’s aim: To develop resp. bring together a tribe of one million (out of the box) thinkers and doers who do not only challenge but also change the status quo. “Who want to be the change they wish to see in the world." --  Mahatma Gandhi
    Dr. Natalia consults and speaks globally, comes from Hanover (Germany) and lives in Dubai. She has edutained at conferences and events across the globe.  
    She started as a Social Scientist, turned into a Dr. of Philosophy, a “LinkedIn Marketing Unicorn” (Inc. magazine), a Forbes Coaches Council Member, “Top Expert” (Erfolg magazine), a LinkedIn Learning author and the Middle East’s leading Edutainer.

    • 56 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

Rico Pena Pena Global ,

Real and relevant

One of the best shows in the marketplace. No fluff and the information is both relevant and delivers the results you are looking for. Curt is the real deal and has been there.

Larry Levine ,

A must listen to podcast

Refreshing, real and relatable! Curt brings passion to the forefront with a no B.S. style that is much needed in today’s vanity driven society. One of my favorites!

darrell_amy ,

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Anytime you get to hang out with Curt Mercadante you will be challenged and encouraged. I’ve enjoyed talking with Curt on the podcast. I’m also a regular listener. I think this should be on your regular podcast rotation!

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