96 episodes

Learn how to deliver the right message to the right clients so you can generate the right revenue for your business.

The Authority Brand host Curt Mercadante is a sales and branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country.

He’s built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding consultant, and author of the bestselling book, “Five Pillars of the Freedom Lifestyle.”

The Authority Brand Curt D. Mercadante

    • Business
    • 5.0 • 20 Ratings

Learn how to deliver the right message to the right clients so you can generate the right revenue for your business.

The Authority Brand host Curt Mercadante is a sales and branding expert and serial entrepreneur who has has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country.

He’s built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, authority branding consultant, and author of the bestselling book, “Five Pillars of the Freedom Lifestyle.”

    Our final episode - and new beginnings

    Our final episode - and new beginnings

    This is the final episode of The Authority Brand Podcast -- but our past year of programming will continue to be available at www.TheAuthorityBrandPodcast.com.

    You can also learn about Curt's new and upcoming projects at http://CurtsBlog.com.

    Learn more in today's episode. 

    • 4 min
    Brand Breakthrough with Margie Agin

    Brand Breakthrough with Margie Agin

    Curt Mercadante interviews Margie Agin, author of "Brand Breakthrough: Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality."

    Get the book here: https://www.amazon.com/gp/product/B07NTYMSW3

    Margie is an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a marketing agency based in Washington, DC.

    As both an external strategist and an in-house marketing leader, Margie has helped companies in the cybersecurity, communications, EdTech, and software industries distil complex topics into content and campaigns that drive action. 

    She has built and led teams through times of rapid change, launched and relaunched brands, and created sustainable marketing programs that prioritize the customer experience.

    Before founding Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard and digital marketing for video conferencing leaders Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University.

    Learn more about Margie: https://centerboard-marketing.com/about/margie-agin/

    • 46 min
    3 Reasons LinkedIn "isn't working" for you

    3 Reasons LinkedIn "isn't working" for you

    In today's episode, Curt shares three common mistakes people make in using LinkedIn to grow their business.

    • 12 min
    F*ck the how, and aligning your "why" with your clients' "why"

    F*ck the how, and aligning your "why" with your clients' "why"

    Today's episode comes from a recent LinkedIn Live Curt held. Curt discusses the importance of defining your "what" before letting the "how" get in your way, and why you should align your "why" with the "why" of your ideal clients.

    • 33 min
    Your Freedom Business Blueprint

    Your Freedom Business Blueprint

    What is a freedom business? Are you talented or qualified enough to build one? How can you put together that blueprint? All that and more in today's episode.

    • 16 min
    A conversation with the 'Business Solutionaries'

    A conversation with the 'Business Solutionaries'

    In today's episode, Curt Mercadante interviews Kat Leitner and Ashleigh Metherell, co-founders of Allora Solutions Group. 

    Modern outsourcing "solutionaries" with a genuine passion for problem-solving, Allora helps businesses navigate the day-to-day challenges associated with people, process and performance.

    Learn more:

    Allora Solutions Group:  https://allorasolutionsgroup.com/

    The Business Solutionaries Podcast: https://allorasolutionsgroup.com/podcast/

    • 31 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

Build a Leader ,

No mincing words here

Curt challenges you to be your best self and brand. You can have immediate takeaways that will increase your performance.

mandcsmom ,

Always a food listen

Always something thought-provoking on this podcast… May not be something you agree with or want to hear, but I promise you it’s gonna make you think it’s gonna make you evaluate what you’re doing. And I think that’s why we all listen

Rico Pena Pena Global ,

Real and relevant

One of the best shows in the marketplace. No fluff and the information is both relevant and delivers the results you are looking for. Curt is the real deal and has been there.

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