The Authority Builder Podcast Steve Gordon

Growing a business takes a consistent, sustainable approach…

In this episode, as part of our series for marketing agency owners, we’ll unpack the Build Win Scale System™ with the inventor herself—Jody Sutter, founder of The Sutter Company. 

This system is a step-by-step process designed to help leaders of small marketing agencies identify and activate their natural talents for sales and marketing. 

Jody will share how agency owners (and anyone interested in business-building strategies) can use this system to grow a business over the long term.

She’ll cover:

Building a consistent narrative in the marketplace
The challenges owners face in each phase
The first step an owner can take to escape the chaos
And more

Ok…two weeks ago, we covered the main reasons why you might not be getting all the referrals you should. Last week, we covered how to leverage your best ideas to 10-x your referrals right away.
Today, you’re going to see how to exponentially grow your referral network, and the number of referrals you receive each month.
Now, you might be thinking…”Exponential, I’d be happy with 10 more referrals a month if they were consistent.” And that’s great. But the single biggest barrier to raising your prices, to bigger profits, and to sleeping soundly at night is a lack of lead flow/opportunity.
The process you’ll get in today’s episode will show you how to create a continually expanding network of enthusiastic referral partners, so that you always have more referrals than you need.
Part 3 is live now…

This is Part 2 of a 3-part series of building your “by-referral-only” client flow this year. If you missed Part 1 you can find it here.

Last week, we looked at why the old model of referrals doesn’t work consistently. Today, we’re diving into the mechanics of the new, easier model.
In this episode, you’ll discover how to use your best ideas to multiply your referrals…
How to create a “mission” bigger than you that your clients can buy into (and why it’s essential to growing referrals)...
Why you need to move down the buyer-readiness pyramid if you want to smooth out the feast-or-famine cycle of business development.
Part 2 is now live…

It's time to get refocused on the basics…block and tackling. In business development, that means referrals.
Why?
Referral prospects are 400 times more likely to do business with you than prospects from cold media or cold outreach. FOUR. HUNDRED. TIMES. MORE.
When surveyed, 64% of business owners say they get the majority of their business from referral.
Yet, 80% say they have no system or process for generating referrals.
So…
Starting this week on the podcast, I’m doing a 3-part series to help you build your “by-referral-only” pipeline of new clients.
Part 1 is live now… 

The failure rate for small businesses is high—but it doesn’t have to be.
 
My guest Geoffrey Kent believes the formula for success is out there…and in this episode, we’ll explore the 5 pillars of successful entrepreneurship.
 
Geoffrey is a wealth of wisdom: a serial entrepreneur who has launched, scaled, and exited 20+ businesses in the last five decades. Now, he mentors entrepreneurs through the same process.
 
In this episode, he’ll share the key lessons he’s learned over the years about running a business. 
 
He’ll also share why he believes entrepreneurship can solve the world’s problems and how entrepreneurs can create much-needed opportunities in struggling communities.

Every week, two or three business owners tell me they want to speak to get clients.
 
They want to know how to unlock bigger and better stages…TED Talks or high-profile paid keynote opportunities.
 
With thousands of people competing for the same speaking opportunities, what’s the key to getting in the door?
 
A book.
 
The National Speakers Association Hall of Fame has inducted 54 speakers since 2012…all but one has written a book.
 
When you’ve written a book, stages, podcasts, even high-paid speaking opportunities open up for you. 
 
In this episode, I’ll unpack why writing a book attracts speaking opportunities and share the 3 major benefits of having a book as a speaker.