The Auto Repair Marketing Podcast

Aftermarket Radio Network
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Podcast The Auto Repair Marketing Podcast

The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.

  1. Doing Video Every Day For A Month [E118]

    8 GIỜ TRƯỚC

    Doing Video Every Day For A Month [E118]

    Want to create video content that boosts your shop’s visibility and drives more customers to your door? Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy. In this episode, we’ll share practical tips on using video to build trust with your audience, improve your SEO, and showcase your expertise—all while staying consistent with daily video content. Plus, you’ll learn how doing VEDA can help you master video creation and create real connections with your customers. Don’t miss out on this chance to level up your video game and see real results for your shop. Tune in now and start creating videos that truly connect! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops https://www.facebook.com/brian.walker https://www.facebook.com/brian.walker/videos/877852980463356 - Brian’s #veda day 31 https://www.facebook.com/brian.walker/videos/2358559621160873 - Brian’s #veda day 32 How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com

    16 phút
  2. Back-to-School Marketing: Strategies for Auto Repair Shops to Engage and Give Back [E117]

    11 THG 9

    Back-to-School Marketing: Strategies for Auto Repair Shops to Engage and Give Back [E117]

    Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events. Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they’ve faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you’re a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action. Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community! 🚗🎒 Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Back to School Marketing Discussion in the FB group How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com

    56 phút
  3. Communicate Like a Pro: Tips and Mistakes with Craig O'Neill [E116]

    4 THG 9

    Communicate Like a Pro: Tips and Mistakes with Craig O'Neill [E116]

    Today, we're excited to have a special guest with us, Craig O'Neill, a seasoned communication expert. In this episode, we'll dive into Craig's unique approach to effective communication in the auto repair industry. We'll explore how he defines and measures communication success, the art of creating positive first impressions, and the crucial role of clear, transparent interactions in building client trust and retention. We'll also discuss the impact of personalized communication, the importance of networking, and strategies for handling difficult conversations. Plus, Craig will share his insights on overcoming unexpected challenges in public speaking and his top-tier advice for shop owners looking to enhance their communication skills. Tune in for a wealth of knowledge and practical tips that can transform how you communicate in your business. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) Speak Up! Effective Communication with Craig O’NeillComfort Crisis: Embrace Discomfort to Reclaim Your Wild, Happy, Healthy Self by Michael EasterScarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough by Michael EasterRemarkable Results Toastmasters Club How To Get In Touch With The Guest Speak Up! Effective Communication with Craig O’NeillLinkedIn - https://www.linkedin.com/in/craigoneillaam/ Show Notes with Timestamps Introduction to the Episode (00:00:01) The host welcomes listeners to episode 116 and introduces guest Craig O'Neill.Discussion on Communication (00:01:36) Craig and Kim explore the importance of communication and daily conversations.Inspiration from Fitness Influencers (00:02:47) Fitness enthusiast Joey Swole and discusses gym etiquette.Walking and Inspiration (00:03:10) Craig shares insights on walking as a source of inspiration and connection with his wife.Toastmasters Experience (00:04:18) Craig reflects on his five-year journey in Toastmasters and its impact on communication skills.Learning to Listen (00:05:11) The speakers discuss the importance of listening and how Toastmasters fosters this...

    59 phút
  4. Manage Your Stress & Drive Success with Jeff Salzenstein [E115]

    28 THG 8

    Manage Your Stress & Drive Success with Jeff Salzenstein [E115]

    When running your auto repair shop, burnout, stress, and exhaustion can feel like constant companions. How do you reignite your passion and find balance amidst the daily challenges? In this episode of the Auto Repair Marketing Podcast, Kim Walker hosts a solo cast with guest Jeff Salzenstein, a former professional tennis player turned coach and speaker.  Jeff shares his transformative journey from the tennis courts to becoming a coach focused on holistic well-being. He offers invaluable insights on overcoming adversity, redefining success, and managing burnout and stress through practical techniques like heart-focused breathing and tapping.  Jeff’s emphasis on resilience, mindset, and the interconnectedness of mind, body, and soul will inspire and equip you with tools to enhance your personal and professional well-being. Tune in for an episode packed with actionable strategies to help you thrive in both your business and personal life. Don’t miss it! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops How To Get In Touch With The Guest https://www.jeffsalzenstein.com/  https://www.instagram.com/jeffsalzenstein/  https://www.facebook.com/jeffsalzensteinspeaker  Show Notes with Timestamps Introduction and Sponsorship (00:00:01) The podcast host introduces the episode and thanks RepairPal for sponsoring the show.Meeting Jeff (00:00:10) Kim Walker discusses her excitement about having Jeff as a guest, highlighting their recent connection.Unleashing the Champion Within (00:01:19) Jeff shares insights on his coaching philosophy, focusing on mental health and overcoming limiting beliefs.Jeff's Professional Tennis Background (00:02:54) Jeff recounts his experiences as a professional tennis player and the challenges he faced.The Pressure of Performance (00:03:25) He describes the anxiety before a significant match and the importance of mental focus.Tapping into the Zone of Excellence (00:04:26) Jeff explains the concept of finding a "zone" during competition, leading to peak performance.Limiting Beliefs and Success (00:07:04) The conversation shifts to how limiting beliefs can hinder personal and professional success.Redefining Success (00:08:45) Jeff reflects on how his definition of success evolved over time, influenced by personal experiences.Pivotal Moments in Life (00:09:51) He shares defining moments that shaped his journey, including injuries and personal challenges.Transition to Coaching (00:12:31) Jeff discusses the moment he decided to become a coach, driven by a desire to help others.Helping Burnt-Out Shop Owners (00:14:56) The conversation addresses strategies to support shop owners feeling exhausted and overwhelmed.Creating Your Reality (00:15:32) Discussion on how personal responsibility shapes one's reality and the importance of mindset.Taking Responsibility (00:16:31) Emphasizing the freedom that comes from acknowledging personal responsibility in one's circumstances.The Power of Words (00:17:33) The impact of language on reality and the importance of speaking positively...

    47 phút
  5. Tapping Into Local Organizations For Business Help [E114]

    21 THG 8

    Tapping Into Local Organizations For Business Help [E114]

    Want to unlock new opportunities for your auto repair shop? Learn how to tap into local organizations that are eager to help your business thrive, connect with valuable resources, and maximize community support. We'll explore the benefits of the Small Business Development Center (SBDC), leveraging Downtown Development Districts, and participating in programs like Goldman Sachs 10,000 Small Businesses.  Plus, discover how to network with local government officials, secure grants, and enhance your shop's visibility and growth. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) Tanchubajo Economic Development Foundation (TEDF) - https://www.tedf.org/Small Business Development Center (SBDC) - sba.gov/sbdcGoldman Sachs 10,000 Small Businesses (10KSB) - https://10ksbapply.com/The Idea Village in New Orleans - https://www.ideavillage.org/ Show Notes with Timestamps Introduction to the Episode (00:00:01) The hosts introduce the podcast and discuss the episode's focus on local organizations for business support.Tangible Economic Development Foundation (00:01:10) Brian shares his experience with TDF, emphasizing its role in supporting local businesses.Importance of Economic Development Foundations (00:02:27) Discussion on how these foundations help attract businesses and provide resources, particularly for small enterprises.Small Business Development Centers (SBDC) (00:04:15) Kim explains the role of SBDCs, offering assistance with business planning, funding, and market research.SBDC Resources and Classes (00:06:09) Overview of various resources available through SBDCs, including classes and networking opportunities for business owners.Finding Your Local SBDC (00:08:09) Advice on how to locate an SBDC and the value it brings to small business owners.Downtown Development Districts (00:09:15) Brian introduces Downtown Development Districts and their potential benefits for businesses in historic areas.Engagement with Downtown Development Districts (00:10:12) Discussion on the importance of local business involvement and awareness of district events and resources.Marketing Opportunities through Events (00:11:15) Encouragement to participate in local events to promote businesses, even if they seem unrelated to automotive repair.Goldman Sachs 10,000 Small Businesses Program (00:13:17) Brian explains the program's purpose, which is to provide small business owners with essential skills and resources.Experience with the 10K SB Program (00:15:35) Kim shares her perspective on the program, highlighting its benefits and the connections made among participants.Startup Accelerators (00:16:32) Discussion on startup accelerators that help new businesses grow quickly, including local examples.Local Government Support (00:18:01) Insights on the role of local government in supporting businesses and fostering a positive business environment.Getting Involved in the Community (00:19:48) Encouragement to engage with local organizations and...

    26 phút
  6. Marketing Lingo & Misconceptions [E113]

    14 THG 8

    Marketing Lingo & Misconceptions [E113]

    Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We’ve got the answers. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603 Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their...

    36 phút
  7. A Marketer's Take on "Just Say Yes" [E112]

    7 THG 8

    A Marketer's Take on "Just Say Yes" [E112]

    Join Brian Walker in this thought-provoking episode of the Auto Repair Marketing Podcast as he delves into the controversial philosophy of "just say yes" in the auto repair industry.  Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success.  He shares real-life examples of missed opportunities, highlighting the importance of proper service advisor training and the need to always look for ways to turn a "no" into a positive response.  Tune in to gain valuable insights on optimizing your shop's phone interactions and maximizing your marketing investments.  Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) Episode 106: shopmarketingpros.com/106 Empower Your Advisor : https://empoweryouradvisor.com/ Episode 2: Brian's Euro shop : https://shopmarketingpros.com/kim-and-brian-tell-their-story/ Episode 45: phone skills with Cecil Bullard:  https://shopmarketingpros.com/ep-45-phone-skills-amplify-your-marketing-with-cecil-bullard/ Show Notes with Timestamps Introduction to "Just Say Yes" (00:00:10) Brian introduces the concept of "just say yes" in auto repair marketing.Philosophy Overview (00:01:18) Discussion on the philosophy of getting cars into shops, regardless of capacity or customer interest.The Divide in the Industry (00:02:12) Explains the polarizing nature of the "just say yes" philosophy among auto repair shops.Marketer's Perspective (00:02:12) Brian shares his insights as a marketer and the importance of customer engagement.Stressful Nature of Service Advisor Role (00:03:13) Highlights the stress faced by service advisors and its impact on customer interactions.Service Advisor Training Importance (00:04:20) Discusses the necessity of proper training for service advisors to improve customer retention.Examples of Missed Opportunities (00:05:17) Shares anecdotes illustrating how service advisors discourage potential customers.Case Study: Diesel Engine Inquiry (00:06:22) Describes a call where a service advisor prematurely dismissed a customer’s request.Flat Tire Assistance Example (00:07:24) Discusses a missed opportunity to create customer loyalty through service.Air Conditioning Inquiry Mismanagement (00:08:23) Highlights a situation where a service advisor refused service based on engine type.Timing Belt Refusal (00:09:24) Details a call where a service advisor rejected a customer based on vehicle age.RepairPal Sponsorship Mention (00:10:19) Introduces RepairPal as a resource for connecting shops with new customers.Frustration with Service Advisors (00:11:25) Expresses frustration over service advisors frequently telling potential customers "no."Misunderstanding Customer Needs (00:12:17) Discusses the importance of understanding customer queries beyond...

    19 phút
  8. What is YOUR Responsibility When Working With Professional Marketers? [E111]

    31 THG 7

    What is YOUR Responsibility When Working With Professional Marketers? [E111]

    Join Kim, in this episode of the Auto Repair Marketing Podcast as she dives into the key responsibilities shop owners have when teaming up with professional marketers. From the importance of honesty to the need for regular communication and thinking like a marketer, Kim outlines seven essential points to enhance your partnership and boost your business. Discover how to lay a strong foundation for your marketing efforts and ensure your shop is ready for growth. Don't miss these valuable insights and tips! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) Simon Sinek - Start with Why Ted Talk : https://www.youtube.com/watch?v=u4ZoJKF_VuA Podcast or Blog about “You’re Not Ready for Marketing” : https://shopmarketingpros.com/how-to-know-when-youre-not-ready-for-marketing/ Show Notes with Timestamps Introduction and Sponsor Acknowledgment (00:00:01) Kim Walker introduces herself and thanks the sponsors for supporting the podcast.Responsibilities of Shop Owners (00:01:21) Discussion on the responsibilities of shop owners in their relationship with professional marketers.Importance of Kickoff Meetings (00:02:26) Emphasis on the significance of kickoff meetings and thorough preparation for effective marketing.Honesty in Communication (00:04:49) The necessity for shop owners to be completely honest about their business situation with marketers.Monthly Meetings with Marketers (00:06:06) Highlighting the importance of regular monthly meetings to maintain effective communication and collaboration.Thinking Like a Marketer (00:09:26) Encouragement for shop owners to adopt a marketer's mindset to enhance communication and information sharing.Feedback and Transparency (00:13:31) The importance of providing feedback and being transparent about any dissatisfaction with marketing efforts.Kickoff Meeting Excitement (00:17:00) Shop owners feel inspired during kickoff meetings but often revert to old habits afterward.Importance of Deliverables (00:18:06) Shop owners must fulfill promises like taking photos and videos to support marketing efforts.Responsibility in Marketing (00:19:04) Shop owners need to actively participate in marketing strategies to ensure effective collaboration.Fixing Shop Issues Before Marketing (00:20:05) Address internal shop problems before hiring a marketer to avoid compounding issues.Review Audit and Improvement (00:21:28) Conduct a review audit to identify recurring customer complaints that need resolution.Avoid Mediocre Marketing (00:22:40) Ensure your shop is not mediocre before investing in marketing to maximize effectiveness.Engagement and Community Involvement (00:23:38) Active participation in the industry and community is crucial for successful marketing partnerships.Join the Auto Repair Marketing Community (00:25:59) Encouragement to join the Facebook group for automotive repair marketing discussions and resources.Request for Reviews (00:27:03) Hosts encourage listeners to subscribe, rate, and review the podcast to enhance visibility. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - a href="https://shopmarketingpros.com/meet-the-pros/" rel="noopener noreferrer"...

    28 phút
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The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.

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