The Auto Repair Marketing Podcast

The Auto Repair Marketing Podcast

The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.

  1. Preparing for April's Marketing [E138]

    3 天前

    Preparing for April's Marketing [E138]

    Thanks to our Partners, RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you’ll uncover creative ways to educate customers, build trust, and grow your auto repair shop. This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop’s personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic. Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don’t miss this chance to fill your bays and grow your Shop! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) https://www.daysoftheyear.com    https://www.nationaldaycalendar.com/  https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Month https://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/  Show Notes with Timestamps Introduction to April Marketing (00:00:10)  The hosts introduce the episode and discuss the focus on marketing strategies for April.Spring Car Care Month (00:02:43)  April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education.Car Care Clinics (00:03:11)  Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance.Vida: Video Every Day in April (00:04:55)  Discussion on the importance of video marketing and committing to daily video creation for engagement.Celebrating National Pickleball Month (00:07:44)  Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive.Honoring EMS Week (00:08:12)  Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers.Tax Return Promotions (00:09:55)  Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their...

    25 分鐘
  2. Making Great First Impressions [E137]

    1月29日

    Making Great First Impressions [E137]

    Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Are your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls. With personal stories and practical tips, they’ll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You’ll even hear about Kim’s checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact. Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now! Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.  Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) https://www.autoops.com/ - Online Scheduling for Auto Shops https://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shop https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor’s Take on Customer Retention with Michael Doherty https://remarkable.com/ - Remarkable notebook Show Notes with Time Stamps Introduction to the Podcast (00:00:01)  The podcast episode begins with an introduction to the Auto Repair Marketing Podcast.  Welcome and Topic Introduction (00:00:10)  Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair.  Secret Shopper Concept (00:01:03)  Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops.  Frog in Boiling Water Analogy (00:01:20)  Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues.  Personal Experience with Shop Cleanliness (00:02:26)  Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor.  Origin of the Episode's Topic (00:03:13)  Kim explains that the...

    53 分鐘
  3. Preparing for March's Marketing [E136]

    1月22日

    Preparing for March's Marketing [E136]

    Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women’s History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March. Discover how to leverage upcoming opportunities like St. Patrick’s Day, tax refund season, and National Days such as 'Check Your Batteries Day' and 'Chocolate Chip Cookie Week.' Whether you’re gearing up for alignments after pothole season, celebrating your team, or engaging your community, this episode is full of tips to help you plan your marketing with confidence. Tune in now to get ahead of the game and make March your shop’s most successful month yet! Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.  Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com   to get started today. Keep your shop top of mind on the mobile device they love. Lagniappe (Books, Links, Other Podcasts, etc) https://shopmarketingpros.com/ep-129-preparing-for-februarys-marketing/ https://www.daysoftheyear.com    https://www.nationaldaycalendar.com/  https://automotivetrainingevents.com/event/vision/ - VISION Hi-Tech Training & Expo  Show Notes with Timestamps Introduction to March Marketing (00:00:10)  Overview of the episode's focus on March marketing strategies for auto repair businesses.Importance of Planning (00:01:35)  Discusses the significance of planning marketing strategies in advance for better engagement.Women's History Month (00:04:42)  Highlights the importance of celebrating women in auto care during March.Spring Maintenance Promotions (00:05:25)  Encourages promoting spring maintenance and pre-trip inspections as warmer weather approaches.Tax Refund Marketing (00:06:57)  Suggests leveraging tax refunds for promoting maintenance and larger repairs to customers.St. Patrick's Day Marketing Ideas (00:08:07)  Discusses fun marketing ideas around St. Patrick's Day, emphasizing luck and customer appreciation.Mardi Gras Promotions (00:08:54)  Encourages shops in Louisiana to incorporate Mardi Gras themes into their marketing.Pothole Awareness (00:10:23)  Highlights the impact of winter on roads and the marketing opportunities around pothole-related services.Allergy Season Promotions (00:11:16)  Suggests promoting cabin filter replacements and air conditioning services as allergy season approaches.International Women's Week (00:12:17)  Encourages highlighting women in the shop and community involvement during this week.Chocolate Chip Cookie...

    30 分鐘
  4. Podcast Hosts Don't Have It All Figured Out [E135]

    1月15日

    Podcast Hosts Don't Have It All Figured Out [E135]

    Podcasting isn’t about having all the answers—it’s about sharing the journey. In this episode, we tackle the hard truth: Podcast hosts don’t have it all figured out. From the insecurities of giving advice to the challenges of staying authentic, we explore what it really means to put yourself out there as a host. You’ll discover how to sift through advice, find what works for you, and embrace the imperfect process of learning and leading. If you’ve ever felt like you don’t have it all together, this episode will remind you—you’re not alone. Listen in for an honest discussion about navigating the auto repair industry, embracing authenticity, and growing through the challenges of imperfection! Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Episode 118 VEDA https://agencyanalytics.com/blog/how-profit-first-helped-this-agency-scale - Profit First Was the Key to Our Agency’s Financial Transformation https://shopmarketingpros.com/ep-125-its-ok-to-dream-big-stop-playing-small/ - It’s OK to Dream Big (Stop Playing Small) Show Notes with Timestamps Introduction to the Episode (00:00:01)  Brian introduces the podcast and sets the theme about podcast hosts not having all the answers.Inspiration from Mike Allen's Post (00:00:10)  Discussion on how Mike Allen's humorous post sparked Brian's reflections on podcasting and advice-giving.Brian's Insecurities as a Host (00:01:15)  Brian shares his personal insecurities regarding his role as a podcast host and influencer.Critique of Influencers (00:02:26)  Brian expresses frustration with influencers who claim to have life figured out, relating it to his experiences.Sharing Personal Experiences (00:03:33)  Emphasis on the importance of sharing personal learning experiences rather than presenting oneself as an expert.Struggles with Advice-Giving (00:04:36)  Brian discusses his ongoing struggles with the advice he shares in his podcasts and posts.Imposter Syndrome (00:05:37)  Brian reflects on feelings of imposter syndrome when sharing advice on managing expenses and business practices.Going Against Popular Opinion (00:06:46)  Brian talks about the challenges of discussing unpopular business opinions and the reactions he receives.Sponsor Promotion: RepairPal (00:08:54)  Brian promotes RepairPal and its benefits for auto repair shops seeking new customers.Sponsor Promotion: App Fueled (00:09:55)  Introduction of App Fueled and its services for building customer loyalty apps for auto repair

    15 分鐘
  5. The Art Of Slowing Down [E134]

    1月8日

    The Art Of Slowing Down [E134]

    As a business owner, the fast pace of entrepreneurship can feel overwhelming, but when do you give yourself permission to slow down? In this episode, we delve into The Art of Slowing Down—what it means, why it’s important, and how to make it a reality in your daily life. From intentional daily practices to creating systems that allow you to step away, this episode shares actionable insights and personal experiences to inspire you to find balance. Whether you’re planning for the future or simply trying to catch your breath, this conversation will encourage you to rethink how you manage your time and energy. Hit play now to learn how slowing down could help you build a healthier, more sustainable approach to business and life! Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love. Lagniappe (Books, Links, Other Podcasts, etc) Show Notes with Timestamps Introduction to the Episode (00:00:01)  The host introduces the podcast and the topic of slowing down in auto repair business ownership.Discussion of New Features (00:00:46)  The speakers mention the potential of live streaming their podcast on Facebook.The Importance of Slowing Down (00:01:59)  The co-host emphasizes that slowing down doesn't mean being lazy or complacent.Target Audience Clarification (00:02:16)  The host clarifies that the episode is not for new business owners who are still growing.Personal Experiences with Surgery (00:05:30)  Kim shares her experience of recovery after back surgery and the need for slowing down.Planning for Recovery (00:06:56)  Kim discusses the importance of planning and preparing for recovery from her surgery.Building Trust in the Team (00:09:59)  Kim reflects on how stepping back built confidence in her team and their abilities.Easing Back into Work (00:12:33)  Kim talks about her gradual return to work and the importance of giving herself grace.Avoiding Extreme Situations (00:13:25)  The host encourages listeners not to wait for extreme situations like surgery to slow down.The Importance of Slowing Down (00:14:32)  Kim discusses the brutal nature of automotive conference seasons and the need for downtime.Personal Time and Routine (00:15:25)  Kim shares her Friday routine, emphasizing quiet time, workouts, and relaxation.Work-Life Balance for Entrepreneurs (00:16:14)  Kim reflects on the stress of entrepreneurship and the importance of not working excessively every day.Freedom of Time and Finances (00:18:22)  Kim highlights the reasons for becoming a business owner, focusing on achieving freedom of time.Daily Slow Time (00:18:38)  Brian talks about integrating intentional slow time into daily routines, even during work trips.One Minute Pause Technique (00:19:28)  Brian introduces a one-minute pause app for quick moments of mindfulness during busy days.Creating Healthy...

    23 分鐘
  6. What Do You Look Like When You're Not There? [E133]

    1月1日

    What Do You Look Like When You're Not There? [E133]

    What impression does your business leave behind when you’re not there? In this episode, we tackle a vital question every shop owner should consider: What do you look like when you're not there? From the way your team interacts with customers to the legacy you leave for your family, this discussion will inspire you to reflect on your leadership and the culture you've built. We'll explore how to lead by example, empower your team, and ensure your presence is felt even in your absence. Whether it’s in your shop, at home, or in your community, the impressions you leave behind tell a powerful story. Don't miss this thought-provoking episode—listen now and start shaping the legacy you want to leave! Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love. Lagniappe (Books, Links, Other Podcasts, etc) Square Body Dave - https://www.youtube.com/@squarebodydave  Show Notes with Timestamps How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com

    13 分鐘
  7. Stolen Leadership And Allowing Your Team To Make Mistakes [E132]

    2024/12/25

    Stolen Leadership And Allowing Your Team To Make Mistakes [E132]

    In this episode of the Auto Repair Marketing Podcast, we explore the concept of "stolen leadership"—a fascinating approach to leadership where proactive team members step up and take ownership without waiting for permission. We'll discuss why this behavior can be a game-changer for your business, how to embrace it, and the importance of allowing your team to make mistakes as part of their growth. You'll hear insightful stories and practical advice on navigating the balance between guiding your team and stepping aside to let them thrive. Whether you're looking to empower your employees, reduce micromanagement, or create a workplace that fosters initiative and innovation, this episode has something for you. Don’t miss out on this powerful episode that could help you take your leadership skills—and your team—to the next level. Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love. Lagniappe (Books, Links, Other Podcasts, etc) https://www.tonyrobbins.com/disc - Disc Assessments https://books.google.com.ph/books?id=tpspDwAAQBAJ&newbks=0&lpg=PA1&pg=PA1#v=onepage&q&f=false - Extreme Ownership Shownotes with Timestamps  Introduction to the Episode (00:00:10)  Brian introduces the podcast and co-host Kim, mentioning her recent recovery.Definition of Stolen Leadership (00:01:08)  Discussion about the term "stolen leadership" and its positive implications in team dynamics.Personal Anecdotes on Leadership (00:03:37)  Brian shares a lunch conversation about the benefits of allowing others to take initiative.Kim's Experience with Stolen Leadership (00:04:29)  Kim reflects on her feelings when her responsibilities were taken over by a proactive team member.The Importance of Team Growth (00:06:17)  Brian emphasizes that a good leader encourages their team to surpass them in abilities.Balancing Leadership Roles (00:09:04)  Discussion on the need for both leaders and workers within an organization.Examples of Stolen Leadership (00:10:47)  Brian shares examples of team members who have successfully taken on leadership roles.Acknowledging Contributions (00:14:02)  The importance of recognizing team members who fill gaps and take initiative.Natural Leadership Qualities (00:15:06)  Kim discusses how leadership can be innate and the importance of finding the right roles for individuals. Rewarding Initiative (00:15:37)  Brian concludes by stressing the need to reward those who demonstrate leadership to prevent them from leaving.Understanding People Problems (00:15:43)  Discussion on the four people problems and identifying the worst issue in team dynamics.Right Person, Right Seat...

    26 分鐘
  8. Branding Your Shop As A Concierge Auto Repair Shop [E131]

    2024/12/18

    Branding Your Shop As A Concierge Auto Repair Shop [E131]

    Standing out in the auto repair industry takes more than just great service—it’s about creating an experience that keeps clients coming back. In today’s episode, we’re exploring how to brand your shop as a Concierge Auto Repair Shop, offering high-end, personalized service that goes far beyond the typical repair visit. I’m your host, Brian Walker, and I’ll walk you through the strategies to elevate your shop’s reputation, attract the right customers, and deliver unforgettable service. From perfecting your shop’s appearance to embracing “white-glove” customer care, you’ll learn how to build a business that feels exclusive, premium, and worth talking about. If you’ve ever wondered how to stop attracting vehicles that don’t fit your vision or how to cater to clients who value exceptional care, this episode is for you. With inspiration from brands like Disney and the Ritz-Carlton, we’ll uncover what it takes to turn your shop into a place that wows clients at every turn. Let’s rethink the way auto repair is done and discover how to make every client interaction extraordinary. Ready? Let’s dive in! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love. Lagniappe (Books, Links, Other Podcasts, etc) https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Episode 108 With Michael Doherty https://www.youtube.com/@BuckleysAutoCare - Greg Buckley  https://www.youtube.com/@fixingcars - Charlie's Foreign Car Service  https://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans Show Notes with Timestamps Introduction to the Episode (00:00:10)  Brian Walker introduces the episode, focusing on branding an auto repair shop as a concierge service.Client Inquiry (00:01:19)  Discussion about a Facebook message from a shop owner seeking advice on attracting qualified clients.Understanding Clientele (00:02:25)  Brian explains the challenges of attracting higher-end clients versus those with older vehicles.Marketing Evaluation (00:03:27)  Brian reviews the shop's marketing efforts and website, noting its professionalism and organization.Shop Location Insights (00:04:22)  Brian discovers the shop is located in a high-end suburban area, which is beneficial for branding.Personal Background of the Owner (00:05:15)  Brian learns about the shop owner's background, including his career and financial stability.Branding as Concierge Service (00:06:26)  Brian suggests branding the shop as a concierge auto repair service to attract the right clientele.Defining Concierge Auto Repair (00:07:20)  Discussion on the concept of concierge

    33 分鐘

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簡介

The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.

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