GM Rethinks EV, Elon’s Pay Plan Drama, Is Shoppable TV Real The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier

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It’s wheels up to NADA Wednesday! Today, we’re covering GM reintroducing PHEVs to its US lineup, how Elon’s $55B Tesla pay plan could be in danger and if Amazon Prime Video ads will bring about the shoppable TV.
General Motors is rethinking its vehicle lineup, with CEO Mary Barra announcing plans to integrate plug-in hybrid electric vehicles (PHEVs) into select North American models. This move aims to balance federal fuel economy regulations and EV commitments.The shift represents a pivot from GM's previous focus on fully electric vehicles and is a response to stricter federal fuel economy and emissions standards, balancing consumer demand and regulatory compliance.GM has used plug-in hybrid technology in models overseas, but the only hybrid model available in the US is the traditional hybrid Chevrolet CorvetteIn the 2010’s, GM pioneered PHEV technology with the Chevy Volt, but discontinued the car in 2019.Elon Musk's unprecedented $55.8 billion (you heard that right) pay package from Tesla, once a symbol of his extreme goals and abilities is now facing a major legal setback. A Delaware judge is questioning the compensation's approval process, pointing to Musk's intricate connections with Tesla's board.Delaware Court's ruling challenges Tesla's board on Musk's pay deal, scrutinized for "extensive ties" with directors, potentially reshaping executive compensation norms.The case, brought by shareholder Richard Tornetta, argued that Musk controlled the approval process and misled investors, leading to a unique trial in late 2022."Musk was the paradigmatic ‘Superstar CEO,'" Chancellor McCormick wrote, highlighting his dominant role in the compensation approval process and his influence over the boardWith this package in limbo, he may only  be the third richest person in the world with a mere $151B to his name. Is Shoppable TV about to become the norm? Yesterday we talked about Amazon Prime’s move to introduce in-stream and many are asking if this will be a watershed moment in, blending e-commerce seamlessly with streaming content.Last year Walmart and NBCUniversal pioneered shoppable ads on Peacock, integrating AI technology during "Below Deck Mediterranean" episodes for a seamless while Roku leveraged a partnership with Shopify, allowing viewers to directly purchase from Shopify merchants through Roku Action Ads.Interactive ads, like those in NFL games, offer viewers the chance to shop products instantly, demonstrating a significant leap in ad engagement.Viewer behavior shows a trend towards shopping while watching TV, with over 50% interacting with shoppable ads, highlighting potential market growth."Interactive video ads...garner nearly 20 times more interactions," says Danielle Carney, Amazon's head of NFL ads, emphasizing the effectiveness of this new formatHosts: Paul J Daly and Kyle Mountsier

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