14 min
Is Tesla A Luxury Brand, 100% Tariff On Chinese EVs, Ultimate Retirement Flight The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier
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Welcome to a beautiful Monday in Retail Auto as we weigh the merit of Tesla being labeled as a ‘Luxury brand’. We also discuss Trump’s proposed 100% tariff on China-made EVs as well as one Delta Pilot’s epic retirement flight.
Gone are the days of Tesla being synonymous with luxury according to our friend and Executive Editor of Automotive News, Jamie Butters as his recent column makes a compelling case for why Tesla's recent strategy and market performance have propelled the electric vehicle giant out of the luxury realm and into a broader, more inclusive arena.Tesla is no longer classified as a luxury brand but has transitioned towards a broader market presence.Initially positioned as a luxury marquee due to high prices and innovative technology, Tesla has adjusted its strategy towards affordability and mass-market appeal.With price cuts and an increase in sales volume, Tesla now competes more directly with mainstream automotive brands rather than luxury ones.The introduction of the more affordable Model 2 signifies Tesla's commitment to accessibility, moving away from the exclusivity typically associated with luxury brands.Despite continuing to sell high-end models, Tesla's overall strategy and market positioning align more closely with mainstream automotive brands.
In a rally in Dayton, Ohio on Saturday, former President Donald Trump proposed imposing a 100% tariff on cars produced in Mexico by Chinese companies, doubling previous tariff threats on vehicles manufactured south of the U.S. border.Trump directly addressed Chinese President Xi Jinping, emphasizing the tariff as a countermeasure against China's manufacturing strategy in Mexico without hiring Americans.The proposed tariffs represent a significant escalation from earlier threats, which included a 50% tariff on Chinese cars and potential tariffs on all Chinese goods and global products.“Those big monster car manufacturing plants you are building in Mexico right now and you think you are going to get that — not hire Americans and you’re going to sell the car to us, no,” Trump said. “We are going to put a 100 percent tariff on every car that comes across the lot.”Joe Biden's campaign responded to Trump's remarks, criticizing his approach and labeling the threats as political violence and extremism.Meet Delta Captain Keith Rosenkranz, the pilot who orchestrated a unique retirement celebration by chartering a Delta Airbus A330 for a special flight to Hawaii with 112 friends and family.Rosenkranz's dream was inspired by his youth spent watching planes at Los Angeles International Airport, leading to a 33-year career with Delta.To honor pilots affected by the pandemic, he extended invites to those who missed their final flights, making his retirement event a collective celebration.The journey was not just a flight but a series of memorable events, including a water cannon salute in Los Angeles and vow renewal in Hawaii.Hosts: Paul J Daly and Kyle Mountsier
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JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/
Read our most recent email at: https://www.asotu.com/media/push-back-email
Shoot us a Text.
Welcome to a beautiful Monday in Retail Auto as we weigh the merit of Tesla being labeled as a ‘Luxury brand’. We also discuss Trump’s proposed 100% tariff on China-made EVs as well as one Delta Pilot’s epic retirement flight.
Gone are the days of Tesla being synonymous with luxury according to our friend and Executive Editor of Automotive News, Jamie Butters as his recent column makes a compelling case for why Tesla's recent strategy and market performance have propelled the electric vehicle giant out of the luxury realm and into a broader, more inclusive arena.Tesla is no longer classified as a luxury brand but has transitioned towards a broader market presence.Initially positioned as a luxury marquee due to high prices and innovative technology, Tesla has adjusted its strategy towards affordability and mass-market appeal.With price cuts and an increase in sales volume, Tesla now competes more directly with mainstream automotive brands rather than luxury ones.The introduction of the more affordable Model 2 signifies Tesla's commitment to accessibility, moving away from the exclusivity typically associated with luxury brands.Despite continuing to sell high-end models, Tesla's overall strategy and market positioning align more closely with mainstream automotive brands.
In a rally in Dayton, Ohio on Saturday, former President Donald Trump proposed imposing a 100% tariff on cars produced in Mexico by Chinese companies, doubling previous tariff threats on vehicles manufactured south of the U.S. border.Trump directly addressed Chinese President Xi Jinping, emphasizing the tariff as a countermeasure against China's manufacturing strategy in Mexico without hiring Americans.The proposed tariffs represent a significant escalation from earlier threats, which included a 50% tariff on Chinese cars and potential tariffs on all Chinese goods and global products.“Those big monster car manufacturing plants you are building in Mexico right now and you think you are going to get that — not hire Americans and you’re going to sell the car to us, no,” Trump said. “We are going to put a 100 percent tariff on every car that comes across the lot.”Joe Biden's campaign responded to Trump's remarks, criticizing his approach and labeling the threats as political violence and extremism.Meet Delta Captain Keith Rosenkranz, the pilot who orchestrated a unique retirement celebration by chartering a Delta Airbus A330 for a special flight to Hawaii with 112 friends and family.Rosenkranz's dream was inspired by his youth spent watching planes at Los Angeles International Airport, leading to a 33-year career with Delta.To honor pilots affected by the pandemic, he extended invites to those who missed their final flights, making his retirement event a collective celebration.The journey was not just a flight but a series of memorable events, including a water cannon salute in Los Angeles and vow renewal in Hawaii.Hosts: Paul J Daly and Kyle Mountsier
Get the Daily Push Back email at https://www.asotu.com/
JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/
Read our most recent email at: https://www.asotu.com/media/push-back-email
14 min