85 episodes
The B2B Marketing & Sales Podcast Dave Loomis & Steve Miller
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- Business
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4.7 • 12 Ratings
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A weekly-ish podcast for B2B marketing and salespeople. Hosted by THE Dave Loomis, author of "Marketing is Everything We Do," and Steve Miller, aka Kelly's Dad and author of UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition," they share real, implementable advice for attracting, converting, and keeping high-quality clients, and clearly separating you from the competition. Whether you're a startup or an established business, learn the most effective online and offline tools, killer branding tactics, lead generation and customer retention tactics that work today. Send your questions to podcast@theadventure.com.
Connect with Dave and Steve:
https://www.linkedin.com/in/steveamiller/
https://www.linkedin.com/in/davidloomis/
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Ending on a high note: Why we're breaking up with our podcast (but not with each other)
In this episode of the B2B Marketing and Sales Podcast, co-hosts Steve Miller and David Mayo Loomis announce the end of their successful podcast. They reflect on their achievements, including reaching the top 10% of podcast downloads worldwide. The discussion also introduces Dave's new concept, "Customer Outsight," which emphasizes a change in perspective towards customer-centricity, and Steve's new book on personal branding, Uncopyable YOU. They discuss the importance of authenticity, personal branding, and helping others succeed. The episode concludes with a reflection on their journey, a hint at possible reunion episodes, and an invitation for listeners to stay in touch.
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Follow Dave:
https://www.linkedin.com/in/davidloomis/
Get Dave's book: Marketing Is Everything We Do
Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com
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Follow Steve:
https://www.linkedin.com/in/steveamiller/
Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition
Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com -
From Lemonade Stands to Business Success: Entrepreneurial Ventures and Lessons Learned
In the penultimate episode of the B2B Marketing and Sales podcast, Steve Allen Miller, David Mayo Loomis, Michelle Jones, and Kay Miller discuss their upcoming projects and reflect on past episodes. Topics include the future of B2B sales and marketing, the importance of listening in sales, and the potential of AI in marketing. They also discuss the significance of personal branding and the growing trend of remote work and the gig economy. Kay Miller introduces her new book and podcast, "Unstoppable Women in Sales". The episode concludes with a discussion on the importance of authenticity, human connections, and independent work arrangements.
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Follow Dave:
https://www.linkedin.com/in/davidloomis/
Get Dave's book: Marketing Is Everything We Do
Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com
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Follow Steve:
https://www.linkedin.com/in/steveamiller/
Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition
Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com -
Building a Strong Brand Promise: The Role of Recognition in Customer Decision-Making
Dave and Steve discuss the importance of a powerful brand promise and its impact on customer behavior. They emphasize that your branding promise goes beyond just awareness, it involves understanding the uniqueness of your company and its products. They conclude that brand recognition influences customer behavior, with customers more likely to engage with powerful brands. They also highlight the importance of personal connections in business and encourage companies to think creatively to differentiate themselves in the market.
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Follow Dave:
https://www.linkedin.com/in/davidloomis/
Get Dave's book: Marketing Is Everything We Do
Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com
=============
Follow Steve:
https://www.linkedin.com/in/steveamiller/
Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition
Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com -
Ikigai Unveiled: Ancient Japanese Wisdom for Modern Success
In this podcast episode, Steve and Dave discuss the Japanese concept of "ikigai" and its application to personal and business goals. They explore the idea of finding fulfillment and success at the intersection of passion, skills, economic viability, and making a positive impact. They also delve into the importance of quality and consistency in business, using examples from Japanese companies and Southwest Airlines. The conversation also touches on the need for teaching ethics and philosophical concepts to young people, and the balance between pursuing one's passion and practicality.
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Follow Dave:
https://www.linkedin.com/in/davidloomis/
Get Dave's book: Marketing Is Everything We Do
Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com
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Follow Steve:
https://www.linkedin.com/in/steveamiller/
Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition
Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com -
Creating a revenue-generating website: The key to attracting and converting customers
In this podcast episode, Steve Miller hosts Tom Malesic, a serial entrepreneur and founder of EZ Solution and EZ Marketing. The discussion centers around the importance of a company's website in generating leads and revenue. The conversation also covers the evolution of SEO tactics, the role of AI in website building, the value of design tools like Canva and Adobe Photoshop, and the effectiveness of using books as marketing tools. The podcast concludes with a discussion on email marketing strategies and an overview of the services provided by EZ Marketing.
Tom Malesic: https://www.linkedin.com/in/tommalesic/
EZ Marketing (Free resources): https://www.ezmarketing.com/learn/
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Follow Dave:
https://www.linkedin.com/in/davidloomis/
Get Dave's book: Marketing Is Everything We Do
Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com
=============
Follow Steve:
https://www.linkedin.com/in/steveamiller/
Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition
Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com -
Can B2B Influencer Marketing Revolutionize Your Business?
In this podcast episode, Steve Miller and David Mayo Loomis discuss the role of influencer marketing in the B2B sector. They highlight that influencer marketing, traditionally associated with B2C, has always existed in B2B in forms such as lead users and keystone accounts. They discuss the rise of individual influencers in B2B, who gain recognition through platforms like YouTube. They suggest strategies for incorporating influencers into B2B marketing efforts, including finding power users, connecting with reviewers, and targeting key companies. They also discuss the utility of LinkedIn and software tools like Tracker and Upfluence for B2B influencer marketing.
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Follow Dave:
https://www.linkedin.com/in/davidloomis/
Get Dave's book: Marketing Is Everything We Do
Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com
=============
Follow Steve:
https://www.linkedin.com/in/steveamiller/
Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition
Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com
Customer Reviews
A fun yet informative marketing podcast!
Hands down the funniest business / marketing podcast I’ve listened to. No other hosts keep you laughing while dropping pearls of marketing wisdom in these interviews.
What’s new and cutting edge
I love how this show touches on everything from new marketing channels (like TikTok) to AI. Great show and engaging conversations.