75 episodes

What if you knew exactly how to use cold email, LinkedIn, the phone, and other sales channels to get new customers for your B2B product or service? Each week I’ll interview salespeople, consultants, and entrepreneurs about actual outbound sales campaigns they’ve run with real numbers and results. Each conversation will be a deep dive into deconstructing a specific campaign’s results as well as the strategy behind it. You’ll get the opportunity to peek behind the curtain and see what’s actually working now in cold outreach (Formerly the B2B Sales Tech Podcast).

Outbound Metrics Morgan Williams

    • Careers
    • 5.0, 11 Ratings

What if you knew exactly how to use cold email, LinkedIn, the phone, and other sales channels to get new customers for your B2B product or service? Each week I’ll interview salespeople, consultants, and entrepreneurs about actual outbound sales campaigns they’ve run with real numbers and results. Each conversation will be a deep dive into deconstructing a specific campaign’s results as well as the strategy behind it. You’ll get the opportunity to peek behind the curtain and see what’s actually working now in cold outreach (Formerly the B2B Sales Tech Podcast).

    #075: Outbound + Inbound Hybrid: FB/LI post (100+ engagements) > DM's (10 - 15 calls) > 20% close rate (Lloyd Yip)

    #075: Outbound + Inbound Hybrid: FB/LI post (100+ engagements) > DM's (10 - 15 calls) > 20% close rate (Lloyd Yip)

    Lloyd Yip is the Founder of Attract & Scale. he helps online entrepreneurs selling high-ticket solutions and products scale from zero to multi-six figures in profit organically, in under a year.

    Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup

    Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study

    • 1 hr 15 min
    #074: Cold Email + Hyper-personalization: 4 step sequence, 82% open rate, 26% reply rate, 18% interested (Matthew Hunt)

    #074: Cold Email + Hyper-personalization: 4 step sequence, 82% open rate, 26% reply rate, 18% interested (Matthew Hunt)

    Matthew Hunt is the founder of Automation Wolf. Automation Wolf helps B2B companies automate their lead generation with AI-assisted technology and community building that allows you to build rapport, shorten your sales cycles, and scale your sales with fewer people to manage.

    Matthew’s system offers a straightforward process to generate loads of attention, traffic, leads, without having to invest in SEO, content creation, expensive PPC ads, or any complicated marketing funnels. It can ALL be automated, so you can spend your time cherry picking the very best clients.

    Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup

    Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study

    • 53 min
    #073: LinkedIn: 10 warm leads/wk, 60% connect rate, 20% reply rate, 30% lead through rate (Adam Springer)

    #073: LinkedIn: 10 warm leads/wk, 60% connect rate, 20% reply rate, 30% lead through rate (Adam Springer)

    Adam Springer, founder of StartupSales.io, helps B2B startups engage and convert more prospects into paying clients by creating simple sales processes so they can grow and scale their companies. Adam is here to talk about specific results he and his clients have gotten using LinkedIn as an outbound sales channel. In this episode, we discuss how craft a LinkedIn message that gets responses, how to connect with prospects without coming off like a spammer, and a follow up cadence generates a predictable flow of leads.

    Adam's B2B Sales Masterclass: https://morgandwilliams.com/startupsales

    Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup

    Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study

    • 38 min
    #072: 5 meetings/wk, 60% open rate, 20% CTR, 12% reply rate, $70k - $500k deal size (Justin Stephens)

    #072: 5 meetings/wk, 60% open rate, 20% CTR, 12% reply rate, $70k - $500k deal size (Justin Stephens)

    Justin Stephens is the President of Prospecting Done For You, prospecting Done for You is built to take the headache of lead generation and prospecting off of high-trained closers and instead let them focus solely on closing. Their team of expert business development reps take leads through an 17 step follow-up process. This process allows them to build a relationship with the customer and then once they are ready for help solving a problem, they bring in the highly skilled salespeople who need to do the complex design and building process of the scope.

    Get the campaign map for this episode here: http://morgandwilliams.com/om2

    Justin's 5 Day Prospecting Challenge (starts on 7/20/20): http://theprospectingchallenge.com/

    Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup

    Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study

    • 46 min
    #071: How to 4x Your Sales Meetings Using Hyper-Personalization with Ian Naylor

    #071: How to 4x Your Sales Meetings Using Hyper-Personalization with Ian Naylor

    Ian Naylor is the Co-Founder of Hyperise. Hyperise allows you to personalize your website and Grow your conversions without code. Delight visitors by personalizing your images and website content. In this episode, we discuss how to drastically low your customer acquisition cost, a few out-of-the-box ways to get your potential customer's attention in 2020, and a growth hack for getting your ideal prospects to send you emails telling you about their business problems and asking to collaborate with you.

    Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup

    Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study

    • 30 min
    #070: LinkedIn Ads Strategies for Getting Larger Customers with Anthony Blatner

    #070: LinkedIn Ads Strategies for Getting Larger Customers with Anthony Blatner

    Anthony Blatner is the advertising director of ModernMedia, a LinkedIn advertising agency that scales your B2B products & services. After working with 100s of Software Products, SaaS Platforms, and Professional Services, and managing millions of Adspend Anthony’s team has developed a lead generation framework that is signing up dozens of *qualified* B2B leads each month, for each client. This is not about posting on social, not about spamming connection requests, not email, and not Facebook ads...It’s using the world’s largest business directory to buy ads so you can target bigger customers, generate sales leads, and automate your pipeline.

    Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup

    Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study

    • 28 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Pedromercedes ,

Highly recommend

Very entertaining and informational. If you’re in sales, and not listening— you’re missing out

a_rose13 ,

Professional & Purposeful

Outbound Metrics is a well-produced podcast with high quality audio. Plus, it’s a rare find: a podcast with real-life applications. Anyone interested in finding strategies for success should definitely check out this show! The interviews are insightful and informative, and the advice provided can be applied to many different career fields.

KTandOti ,

Infotainment

I really enjoyed this podcast. I am not a business owner but found myself making mental notes on how I can apply these mind nuggets in my day to day life and podcast. Give it a go. Subscribe and listen now!

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