25 episodes

Guy Powell, President of ProRelevant Marketing Solutions, interviews marketing and analytics experts about how the industry is evolving and what data-driven marketers need to succeed today. Find out more about Prorelevant Marketing Solutions at https://prorelevant.com/

The Backstory on Marketing Guy Powell

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Guy Powell, President of ProRelevant Marketing Solutions, interviews marketing and analytics experts about how the industry is evolving and what data-driven marketers need to succeed today. Find out more about Prorelevant Marketing Solutions at https://prorelevant.com/

    Charting the Evolution of Marketing: A Conversation with Jeff Greenfield

    Charting the Evolution of Marketing: A Conversation with Jeff Greenfield

    Welcome to another captivating episode of "The Backstory on Marketing" podcast. In this episode, we have the pleasure of hosting the esteemed marketing expert Jeff Greenfield. Prepare to be inspired as we delve into Jeff's remarkable journey and gain valuable insights from his wealth of experience in the industry.
    Jeff Greenfield is a seasoned marketer with over two decades of experience under his belt. Throughout his career, he has worked with Fortune 500 companies, leading marketing teams and spearheading successful campaigns. Jeff's expertise lies in digital marketing strategies, brand development, and consumer engagement. His innovative thinking and ability to adapt to changing market dynamics have earned him accolades and recognition within the industry.
    In this episode, we explore the pivotal moments that shaped Jeff's career, from his early foray into marketing to his current position as a thought leader in the field. Jeff candidly shares the challenges he faced and the lessons he learned along the way, offering valuable advice for aspiring marketers.
    Highlights from the episode include Jeff's insights on harnessing the power of data-driven decision-making in marketing campaigns. He discusses the evolving role of technology in shaping marketing strategies and emphasizes the importance of staying abreast of the latest trends to remain competitive in today's fast-paced digital landscape.
    To top it off, Jeff leaves us with a call to action for marketers at all stages of their careers. He encourages listeners to embrace continuous learning, explore new marketing avenues, and foster a collaborative mindset to drive innovation and stay ahead in the ever-evolving marketing realm.
    Don't miss this captivating episode filled with valuable insights from Jeff Greenfield. Tune in now to gain a fresh perspective on marketing and take your strategies to new heights! Find him at www.jeffgreenfield.com.
    Follow us on social media to stay updated with the latest episodes and engage in discussions with fellow marketing enthusiasts.
    You can find us on:
    Let's connect and keep the marketing conversations going!

    • 49 min
    Episode 24: Noor Naseer - Basis Technologies

    Episode 24: Noor Naseer - Basis Technologies

    About this Episode: We're joined by marketing pro Noor Naseer to discuss the ins and outs of digital advertising. With years of experience in the industry, Noor has a wealth of knowledge to share about what it takes to create a successful digital marketing campaign.
    In this discussion, Noor covers everything especially the importance of privacy and targeting in digital advertising. She also shares some valuable tips for that will make certain your digital advertising is successful.
    Whether you're a seasoned marketer or just starting out in the field, you won't want to miss this informative and engaging discussion. So grab your headphones and get ready to learn from one of the best in the industry.
    Interested in learning more? Check out their website: https://basis.net/
    About Noor Nasser: Noor Naseer is VP of Media Innovations and Technology at adtech firm Basis Technologies. She leads client thought leadership and innovative digital media strategy development. She guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends.
    Noor has written for and been cited in industry outlets including Adweek, MediaPost and SmartBrief. She has spoken at events for the 4As, the American Advertising Federation, the American Marketing Association and SXSW. She hosts the adtech podcast, AdTech Unfiltered. Prior to Basis Technologies, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University.
    Website: https://www.noornaseer.com/
    Twitter: https://twitter.com/noornaseer18
    Thanks for tuning in, and don't forget to subscribe for more marketing insights and tips! #marketing #advertising #branding #contentmarketing #storytelling #NoorNasser

    • 42 min
    Episode 23: Michael Bragg - Recteq

    Episode 23: Michael Bragg - Recteq

    About this Episode: Michael Bragg, a performance marketing management expert, shares his expertise on mastering the art of performance marketing management Michael has helped numerous businesses to build and grow successful brands.
    In this interview, Michael discusses the key strategies and techniques for building a strong performance marketing infrastructure. He also shares his insights on how to leverage social media and other digital channels to enhance brand visibility and engagement.
    Whether you're an entrepreneur looking to launch a new brand, or a marketer seeking to enhance your brand's growth, Michael's valuable tips and insights will provide you with the knowledge and tools you need to succeed in today's competitive marketplace. Don't miss this opportunity to learn from one of the top experts in brand management!
    Do you want to learn more? Check out his website: https://michaelsbragg.mystrikingly.com/
    Special offer at marketingmachine.prorelevant.com
    LinkedIn (Michael Bragg): https://www.linkedin.com/in/michaelsbragg1/
    Personal Website: https://michaelsbragg.mystrikingly.com/
    Facebook: https://www.facebook.com/michaelsbragg
    Twitter: https://twitter.com/braggg

    • 47 min
    Episode 22 - Brandon Leibowitz - SEO Optimizers

    Episode 22 - Brandon Leibowitz - SEO Optimizers

    About this Episode: Boost Your Website's Visibility: Tips to Improve Your Ranking in Google | ChatGPT SEO Help
    Brandon Leibowitz talks about Learning how to improve your website's ranking in Google with the latest search engine optimization techniques. Discover the most important issues to consider when optimizing your site for search engines. ChatGPT, the AI language model, can provide helpful tips and insights to help you further improve your SEO strategy and boost your online visibility.
    Interested in learning more? Check out their website: https://seooptimizers.com/
    About Brandon Leibowitz: Brandon Leibowitz runs and operates SEO Optimizers since 2007. SEO Optimizers is a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.
    SEO OPTIMIZERS website: https://seooptimizers.com/
    YouTube Link: https://youtu.be/qXjJsoMKLyo
    LinkedIn (Brandon Leibowitz): https://www.linkedin.com/in/brandonleibowitz/
    Instagram: https://www.instagram.com/leibowitzbrandon/
    Facebook: https://www.facebook.com/BrandonLeibs
    Twitter: https://twitter.com/brandonleibs
    Pinterest: https://www.pinterest.com/leibowitzbrandon/
    YouTube Channel: https://www.youtube.com/c/BrandonLeibowitz/videos

    • 32 min
    Episode 21: Douwe Bergsma - Piedmont Healthcare

    Episode 21: Douwe Bergsma - Piedmont Healthcare

    About this Episode: What does it take to change the brand in healthcare?
    Douwe Bergsma shares his insights, including information regarding sales marketing, innovation, digital transformation and commercial challenges.
    Interested in learning more? Check out their website: https://www.piedmont.org
    About Douwe Bergsma: He joined Piedmont as Chief Marketing Officer in 2020 and leads all the Brand Growth efforts, including communication, physician outreach, marketing and community education. Piedmont is a $6.5 Billion not-for-profit system that is empowering Georgians by leading the change in health care through 37.000 employees and 3000 Piedmont Clinic members who serve 3.4 million patients across 1400+ locations, including 22 hospitals, 80 Urgent- & Quick Care centers and a range state-of-the-art virtual and digital capabilities.
    Before joining Piedmont, he led the P&L, marketing, innovation, shopper marketing, digital transformation, e-commerce, diversity and/or the capability development for many iconic consumer brands. He enjoyed many roles in marketing and sales in Europe and North America at Procter & Gamble for over 19 years and he was the Chief Marketing Officer at Georgia-Pacific for almost 9 years.
    His industry and business impact have been widely recognized through the Lifetime Achievement Award (AMA Atlanta), induction into the Shopper Marketing Hall of Fame (P2P Institute), Creativity 50 (AdAge), Game Changer (The Drum), Top 10 Most Inspirational Business Leaders (CIO Views), Cojones Award (SXSW/nFusion), CMO of The Year (CGT; finalist), CMO Story Telling (Salesforce/CMO Club), CMO Diversity & Inclusion (Salesforce/CMO Club), CMO Innovation (Salesforce/CMO Club), Cannes Lions-, Effie-, Halo-, Webbie- and D&AD awards and invitations to present at 25+ events, including Cannes Lions, Effies, CES, ARF, ANA Masters of Marketing, Brand Week and the White House.
    Driven by his passion to help people climb and organizations grow, he is very involved in industry efforts, such as the Dean for the Brand Marketers Academy at Cannes Lions, Board of Directors at the Association of National Advertisers (ANA), guest lecturer at NYU and GSU, member of several CMO organizations and Rotary Atlanta, public speaker, award judge and strong advocate of the international #SeeHer initiative, which aims to portray women accurately in the media.
    He graduated from the School of Economics and Business at the University of Groningen, Netherlands.
    LinkedIn (Douwe Bergsma): https://www.linkedin.com/in/douwebergsma
    Piedmont Healthcare: https://www.piedmont.org
    YouTube Channel: https://www.youtube.com/user/piedmonthealthcare

    • 55 min
    Episode 20: Laura Patterson - VisionEdge Marketing, Inc.

    Episode 20: Laura Patterson - VisionEdge Marketing, Inc.

    About this Episode: What are the latest findings from the Marketing Performance Management Benchmark Study? (Published in the Journal of Applied Marketing Analytics)
    Laura Patterson shares her insights, including information regarding measurement, dashboards, culture, and more.
    Interested in learning more? Check out the following study: VisionEdge Marketing and the University of Texas at Dallas (Link to document below.)
    About Laura Patterson: If you're looking for a practical, no-nonsense, proven approach to accelerate growth, create value, and improve performance, then you've connected with the right person. Laura Patterson is a recognized and trusted authority for enabling companies to take a customer-centric, outcome-based approach to organic growth by enabling them to use analytics, accountability, alignment, and operational excellence to attract, retain and grow the value of customers. 
    Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and marketing operations. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers in MPM. She received a patent for the Accelance® methodology, designed to connect activities and investment to business results. She has published four books, with the recent “Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth,” receiving industry acclaim. Laura is frequently asked to speak and facilitate workshops for educational institutions, associations, and company meetings. Laura has been recognized for her thought leadership and has won numerous awards, including Engati’s Top 30 Marketing Influencers and Top 200 Thought Leaders, Piktale’s Top 100 Influencers, and 20 Women to Watch in Business by the Sales Lead Management Association. 
    LinkedIn (Laura Patterson): https://www.linkedin.com/in/laurapattersonvem/
    VisionEdge Marketing: https://linktr.ee/visionedgemarketing
    Link to White Paper: VisionEdge Marketing and the University of Texas at Dallas (2021-2022): https://visionedgemarketing.com/mpm-benchmark-report-2022-culture-leadership-value-creators/
    YouTube Link: https://youtu.be/-RDY-WQqkHE
    Sign up for ProRelevant Emails:
    Link to YouTube Video:

    • 52 min

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