7 episodes

Guy Powell, President of ProRelevant Marketing Solutions, interviews marketing and analytics experts about how the industry is evolving and what data-driven marketers need to succeed today. Find out more about Prorelevant Marketing Solutions at https://prorelevant.com/

The Backstory on Marketing Guy Powell

    • Business
    • 5.0 • 1 Rating

Guy Powell, President of ProRelevant Marketing Solutions, interviews marketing and analytics experts about how the industry is evolving and what data-driven marketers need to succeed today. Find out more about Prorelevant Marketing Solutions at https://prorelevant.com/

    Episode 7: Natasha Davis, Impact Branding Consulting

    Episode 7: Natasha Davis, Impact Branding Consulting

    About Natasha:
    Over the past 15 years, Natasha has coached and consulted hundreds of executives and companies on using the power of agility for profitable brand positioning. She is affectionately referred to as “The Chief Visionary” by her clients and business community.
    Natasha developed and launched the predictive model CRM tool for consultants, The Profit Enhancer Analysis, in 2019. She was awarded The Lifetime Achievement Award by President Barack Obama in 2016 and appointed as the State of Georgia Small Business Economic Development Leadership Committee member by the National Small Business Association (NSBA) in 2019.
    She is a published author, writing about the power of personal branding. Her most recent book is #BeUnleashed: Unleash Your Millionaire Mindset to Build Your Brand.
    We discuss the true ROI of branding in this episode of The Backstory on Marketing.
    Links:
    https://www.amazon.com/Natasha-E-Davis/e/B01MG2MWPD?ref=sr_ntt_srch_lnk_1andqid=1647957953andsr=8-1 (Natasha Davis Amazon Author Profile)
    https://www.linkedin.com/in/natashadavisvisionary/ (Nataha Davis Linkedin)
    https://impactbrandingconsulting.org (Impact Branding Consulting)
    https://natashadavisvisionary.com/ (Natasha Davis Speaking Website)
    https://marketingmachine.prorelevant.com/getting-started/ (Guy's Special Offer)
    https://youtu.be/bylE_-Oyl2s (Video of Interview)

    • 56 min
    Episode 6: Angela Cannon, UP Faith & Family

    Episode 6: Angela Cannon, UP Faith & Family

    About Angela:
    As Vice President/Channel Manager, Angela Cannon is responsible for management oversight of the subscription video-on-demand service, UP Faith and Family – a leading destination for Uplifting Entertainment.
    Previously, Angela was VP, National Accounts, Content Distribution and Marketing, where she managed international program sales, distribution, and CDM-focused marketing efforts for ASPiRE, UPtv, and UP Faith and Family. One of Cannon’s most notable accomplishments was being tasked with launching Earvin “Magic” Johnson’s ASPiRE on June 27, 2012.
    Along with her career in entertainment, Cannon has been the recipient of the Cynopsis Best of the Best New and Noteworthy Best SVOD 2022, Cynopsis 2021 Top Women in Media Corporate Visionary Award, among many other accolades.
    She sits down with Guy to discuss how marketers should gather and evaluate data to effectively attract their target consumers.
    Links:
    https://upfaithandfamily.com/about-up-faith-family/ (Up Faith and Family Website)
    https://www.linkedin.com/in/angelacannon-mba/ (Angela Cannon LinkedIn)
    Guy's Special Offer
    https://youtu.be/0A5C2RGW1A0 (Video of Interview)

    • 45 min
    Episode 5: Cristina Porter, Mohawk Ind.

    Episode 5: Cristina Porter, Mohawk Ind.

    About Cristina:
    Cristina Porter is an experienced marketer that has worked across a wide variety of industries, including flooring, telecommunications, consumer electronics, agriculture, and building materials. She is passionate about branding and digital marketing and loves learning new things. Originally from Mexico, Cristina has lived in Georgia for the past 10 years and she's still looking for the perfect taco in the state.
    Guy and Cristina discuss the evolution of digital marketing, the mysterious metaverse, and the challenges of the great resignation in this episode of The Backstory on Marketing.
    Links:
    https://mohawkind.com/ (Mohawk website)
    https://www.linkedin.com/in/cristinaporter/ (Cristina Porter Linkedin)
    https://marketingmachine.prorelevant.com/getting-started/ (Guy's special offer)
    https://youtu.be/jDjjK79-sFY (Video of interview)

    • 49 min
    Episode 4: Bill Franks, KSU

    Episode 4: Bill Franks, KSU

    About Bill:
    Bill Franks is the Director of the Center for Statistics and Analytical Research at Kennesaw State University. He is also an accomplished author in the data science space. He joins Guy to discuss the ethics of data science, the issues with analytic models, and how data informs decision-making to drive ROI.
    Links
    https://marketingmachine.prorelevant.com/ (Guy’s Special Offer)
    https://prorelevant.com/ (Find out More about ProRelevant)
    http://www.bill-franks.com (Bill Franks Website)
    https://www.linkedin.com/in/billfranksga/ (Bill Franks LinkedIn)
    https://www.amazon.com/Winning-Room-Delivering-Data-Driven-Presentation/dp/1119823099/ref=sr_1_1?crid=39J9CCJ5RNWMIandkeywords=winning+the+room+bill+franksandqid=1647296987andsprefix=winning+the+room+bill+franks%2Caps%2C70andsr=8-1 (Purchase Winning the Room)
    https://www.amazon.com/Things-Ethics-Everyone-Science-Should/dp/1492072664/ref=sr_1_1?crid=21GHYJHVJ8QT6andkeywords=97+things+about+data+bill+franksandqid=1647297452andsprefix=97+things+about+data+bill+franks%2Caps%2C74andsr=8-1 (Purchase 97 Things About Ethics Everyone in Data Science Should Know)
    https://www.amazon.com/Analytics-Revolution-Improve-Business-Operational/dp/111887367X/ref=sr_1_1?crid=2FQPZ4BW0IXYCandkeywords=the+analytics+revolution+Bill+Franksandqid=1647298018andsprefix=the+analytics+revolution+bill+franks%2Caps%2C79andsr=8-1 (Purchase The Analytics Revolution)
    Purchase Taming the Big Data Tidal Wave
    https://youtu.be/n3hSoqZt93s (Video of Interview)

    • 47 min
    Episode 3: Ethan Chernofsky, Placer.ai

    Episode 3: Ethan Chernofsky, Placer.ai

    About Ethan:
    Ethan is the VP of Marketing for Placer.ai and loves helping businesses unlock the power of location analytics. Prior to Placer, Ethan was the Director of Corporate Marketing at SimilarWeb and the Vice President of Headline Media. Ethan shares his expertise in applying location data to marketing research questions and business goals, especially for retail businesses. Ethan explains how studying location data and asking the right business question drives marketing ROI.
    Guy’s Exclusive Offer:
    Guy wants to offer podcast listeners exclusive content from his upcoming book, The Post: Covid Marketing Machine: Prepare your Team to Win. Check out Guy's exclusive offer to access excerpts from the book and receive a free consultation from the ProRelevant team!
    Links:
    https://www.placer.ai/ (Placer.ai website)
    https://www.linkedin.com/in/ethan-chernofsky-16ab4519/ (Ethan Chernofsky LinkedIn)
    https://marketingmachine.prorelevant.com/ (Guy’s exclusive offer)
    https://www.amazon.com/Post-Covid-Marketing-Machine-Prepare-Your-ebook/dp/B098LX5J4W/ref=sr_1_2?crid=9MKBB6CFXA5Qandkeywords=the+post+covid+marketing+machineandqid=1646321074ands=booksandsprefix=the+post+covid+marketing+machine%2Cstripbooks%2C67andsr=1-2 (Pre-order The Post-Covid Marketing Machine)
    https://prorelevant.com/ (Find out more about ProRelevant)
    https://youtu.be/lEUPPqXaZNw (Video of Interview)

    • 41 min
    Episode 2: Pete Kelso, FullThrottle

    Episode 2: Pete Kelso, FullThrottle

    About Pete Kelso:
    Pete Kelso has worked in marketing and production for 20 years serving various roles, including as a program manager for Commonweatlth/McCann, Chevy account. He is currently the Vice President of Agency Partnerships at FullThrottle, helping agencies develop a winning first-party data strategy for the cookie-less future. He shares his expertise in location-based targeting and marketing data services with The Backstory on Marketing. He is passionate about building strong business relationships with people “staying curious” as he seeks to learn from others.
    Links:
    https://www.fullthrottle.ai/ (FullThrottle Website)
    https://www.youtube.com/channel/UCEqYtEduzArmZLqNfJGWRmw (FullThrottle YouTube)
    https://www.fullthrottle.ai/blog/ (FullThrottle Blog)
    https://www.linkedin.com/in/pete-kelso-19384010/ (Pete Kelso LinkedIn)
    https://youtu.be/1OAimQZmGFo (Video of Interview )

    • 45 min

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