16 episodes

Guy Powell, President of ProRelevant Marketing Solutions, interviews marketing and analytics experts about how the industry is evolving and what data-driven marketers need to succeed today. Find out more about Prorelevant Marketing Solutions at https://prorelevant.com/

The Backstory on Marketing Guy Powell

    • Business
    • 5.0 • 1 Rating

Guy Powell, President of ProRelevant Marketing Solutions, interviews marketing and analytics experts about how the industry is evolving and what data-driven marketers need to succeed today. Find out more about Prorelevant Marketing Solutions at https://prorelevant.com/

    Episode 16: David Gerson - Seizing New Opportunities in a Post-COVID Marketing World

    Episode 16: David Gerson - Seizing New Opportunities in a Post-COVID Marketing World

    About This Episode:
    On this episode of The Backstory on Marketing, Guy Powell sits down with David Gerson, Director of Marketing at TK Elevator. They discuss how the COVID-19 Pandemic induced technological transformation, influenced our culture, and changed the customer experience journey. David and Guy talk about how these shifts both challenge and create new opportunities for companies and marketing professionals, and how marketers can overcome these challenges and present the value of their initiatives to their peers and superiors.
    David speaks on current trends, such as TikTok and Customer Self Service. He speaks on the importance of maintaining a healthy mind and body, and he shares the ways in which he keeps his team engaged and fulfilled in a hybrid work environment.
    About David Gerson:
    For over 20 years, David Gerson has been a global leader in Creative Branding, Commercial Storytelling and Product Management. He has had the pleasure of working for a variety of B2B brands based in the Americas and Europe with a particular focus in the Interior Design and Commercial Building Industry.
    Inspiring teams and motivating people is a lifelong passion for him. Along the way, he’s developed an appreciation for a methodological approach to innovation, sales enablement and executing comprehensive product launches.
    In addition to his numerous professional accomplishments, he is probably best known for the global brand he created called “Refs Need Love Too”. An accomplished soccer referee with over 7 years of experience, he has over 40k followers on TikTok, a line of merchandise, a blog and even a podcast giving people an inside look at what it’s like to manage a match in the most popular sport in the world.
    Links:
    https://marketingmachine.prorelevant.com/getting-started/ (https://marketingmachine.prorelevant.com/getting-started/)
    YouTube: https://youtu.be/42UFtFP8OB8
    LinkedIn: https://www.linkedin.com/in/davidgerson/
    Company Website: https://www.tkelevator.com/us-en/
    David Gerson’s TikTok: @refsneedlovetoo
    Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter (https://mailchi.mp/prorelevant/newsletter)

    • 43 min
    Episode 15: Jo Ann Herold - CMO, Strategic Advisor, Adjunct Marketing Professor

    Episode 15: Jo Ann Herold - CMO, Strategic Advisor, Adjunct Marketing Professor

    About this Episode: On this episode of The Backstory on Marketing, Guy interviews Jo Ann Herold, CMO, Strategic Advisor, Adjunct Marketing Professor, Amazon Bestselling Author, and speaker. They discuss her backstory on marketing, the role empathy plays in leadership, overcoming perfectionism, and the importance of community involvement to your career and personal life.
    About Jo Ann Herold: Jo Ann is a purpose-driven executive and brings more than 25 years of marketing expertise for iconic brands. She served as the CMO for The Honey Baked Ham Company, LLC twice. Prior she was CMO for Interface, Inc., VP of Brand Marketing at Arby’s Restaurant Group, and owned her own marketing firm. Jo Ann has an MBA in International Business from Mercer University and an undergraduate degree from Mississippi State University. She is an adjunct professor at Mercer University and GSU. She was the recipient of Atlanta AMA’s Lifetime Achievement award and two AMY Awards from the American Marketing Association.
    Links:
    Amazon link for her book: ‘Living On A Smile: 16 Ways to Live a Big Life and Lead with Love’: https://www.amazon.com/Living-Smile-Ways-Live-Life-ebook/dp/B0B39MQXV3
    LinkedIn: https://www.linkedin.com/in/joannherold/
    Instagram: @joannheroldp_lop
    https://marketingmachine.prorelevant.com/ (https://marketingmachine.prorelevant.com/)
    Sign up for ProRelevant Emails:
    https://mailchi.mp/prorelevant/newsletter (https://mailchi.mp/prorelevant/newsletter)
    Link to YouTube Video:
    https://youtu.be/U388u1QhduM

    • 43 min
    Episode 14: Sharon Goldmacher - Digital Marketing is the Future

    Episode 14: Sharon Goldmacher - Digital Marketing is the Future

    About this Episode: In this episode of The Backstory on Marketing, Sharon Goldmacher expresses her insights regarding the future of digital marketing. She gives valuable information about The Metaverse, challenges marketers and public relations professionals face today, and the concept of combining traditional marketing with digital marketing.
    About Sharon Goldmacher: Sharon Goldmacher is a seasoned digital marketing and public relations expert with 35 of years of experience in solving marketing challenges for a range of clients in industries from real estate, technology, CIDs, professional services, food and beverage, entertainment, sports and more.
    Founded in 1992, c21 has garnered 80+ awards from AMA, PRSA, IABC and more, and has been recognized with a variety of business-related awards including DeKalb Chamber’s Stargazer award for “Small Business Start-Up of the Year”, Atlanta Ad Club’s Young Advertising Professional Award, “Best Place to Work” by the Atlanta Business Chronicle.
    Sharon was tapped to join the University of South Florida’s Z School faculty as an instructor for its digital marketing certificate program and speaks to a variety of organizations on marketing and PR solutions.
    As part of Sharon’s DNA, and she serves on several boards, including as co-chair for CREW Atlanta’s Communications Committee, the Atlanta Convention and Visitors Bureau Executive Board, the past presidents’ council of the American Marketing Association – Atlanta Chapter.
    She is a graduate of Leadership Buckhead and will graduate from CREW Leadership in 2022. As the executive director of the Atlanta Local Organizing Committee, Sharon oversaw the planning and execution of the 2013 NCAA® Men’s Final Four® in Atlanta.
    Sharon graduated cum laude from Newcomb College/Tulane University and worked at the NBC affiliate, WDSU-TV.
    For fun, you can find Sharon on the golf course, cycling or walking her dogs around the ATL, in addition to discovering new eateries!
    Links:
    https://www.linkedin.com/in/sharongoldmacher/
    https://www.c21pr.com/
    https://marketingmachine.prorelevant.com/ (https://marketingmachine.prorelevant.com/)
    Sign up for ProRelevant Emails:
    https://mailchi.mp/prorelevant/newsletter (https://mailchi.mp/prorelevant/newsletter)
    Link to YouTube Video:
    https://www.youtube.com/watch?v=uG9OnN_hLKs

    • 47 min
    Episode 13: Kevin Hanegan - The Evolution of Data Literacy in a World of Change

    Episode 13: Kevin Hanegan - The Evolution of Data Literacy in a World of Change

    About this Episode: Learn the value of soft skills in a complex data-driven world in this episode of The Backstory on Marketing with Kevin Hanegan.
    About Kevin Hanegan: Kevin is a senior leader who likes to use data and analytics to transform, innovate, and continuously improve organizations to make them the best they can be. His passion is the intersection of business, technology, learning, and psychology. Kevin believes the world is constantly evolving and that we should always be evolving and improving ourselves in business and in our personal life. Through many years of working in a variety of businesses and industries, Kevin has been able to leverage technology and psychology, along with data and analytics, to improve organizational performance and transform businesses into high-performing organizations. Kevin frequently speaks and writes on topics such as data-informed decision-- making, the future of learning, and growth mindset. Kevin lives in Massachusetts with his wife Shannon and their four children.
    Links:
    https://thedataliteracyproject.org/ (https://thedataliteracyproject.org/)
    https://www.linkedin.com/in/kevinhanegan/ (https://www.linkedin.com/in/kevinhanegan/)
    https://www.kevinhanegan.com/ (https://www.kevinhanegan.com/)
    https://www.youtube.com/c/DataLiteracyProject/featured (https://www.youtube.com/c/DataLiteracyProject/featured)
    https://marketingmachine.prorelevant.com/ (https://marketingmachine.prorelevant.com/)
    Sign up for ProRelevant Emails:
    https://mailchi.mp/prorelevant/newsletter (https://mailchi.mp/prorelevant/newsletter)
    Link to YouTube Video:
    https://www.youtube.com/watch?v=p8TJq-pdFwY (https://www.youtube.com/watch?v=p8TJq-pdFwY)

    • 36 min
    Episode 12: Teresa Caro - Transformational Leadership in Marketing

    Episode 12: Teresa Caro - Transformational Leadership in Marketing

    Passionate about how new media and technologies create opportunities for brands and impact the overall customer experience, Teresa is a sought-after thought leader. Both an author and speaker, Teresa has been quoted in leading publications like Harvard Business Review, USA Today, NPR, and Forbes on how businesses can succeed in our evolving digital marketplace. She speaks at numerous marketing events, including CMOUS, Mediapost, and AdTech. Her work has been recognized by leading awards such as Cannes Lions, Clio Awards, One Show, Effie Awards, and Radio Mercury. Teresa worked with leading Publicis Groupe agencies such as Razorfish and Moxie before joining the Johnson Group as President in 2022.
    In this episode of The Backstory on Marketing, Teresa speaks on the topic of transformational leadership in an ever changing industry, touching on the intersection of data and creativity. In addition, Teresa shares advice she gives to first-time CMOs and women leaders, stressing the importance of acting with confidence and seeking out mentors in all stages of one’s career.
    Links
    https://marketingmachine.prorelevant.com/getting-started/ (Guy's Special Offer)
    https://mailchi.mp/prorelevant/newsletter (Subscribe to Guy's Newsletter)
    https://www.linkedin.com/in/teresacaro/ (Teresa Caro's LinkedIn)
    https://johngroup.com/ (The Johnson Group Website)
    https://www.youtube.com/watch?v=OoZaQID03uI (Video of Interview)

    • 51 min
    Episode 11: Joe Koufman - Chemistry in Marketing Matchmaking

    Episode 11: Joe Koufman - Chemistry in Marketing Matchmaking

    About Joe:
    Joe Koufman is responsible for introducing three married couples and countless business relationships. In early 2014, he parlayed his passion for connecting people with his deep relationships with marketers and agencies to build the marketing matchmaker service, Setup. Before becoming an entrepreneur, Joe spent six years leading business development and marketing for Engauge. As Senior Vice President of Business Development and Marketing there, he helped the agency build new relationships with high-profile clients like Cisco Systems, Newell Brands, AMC Theatres, Hanesbrands, and Hershey’s. Joe serves on the board of directors of the https://www.ama-atlanta.com/about/board-of-directors/ (American Marketing Association (AMA Atlanta)), the https://www.atlantaima.org/about/board-of-directors-2019/ (Atlanta Interactive Marketing)
    https://www.atlantaima.org/about/board-of-directors-2019/ (Association (AIMA)), and the Terry College of Business at the University of Georgia. He also volunteers weekly at https://everybodywinsatlanta.org/ (Everybody Wins! Atlanta), and participated in the https://www.eonetwork.org/atlanta (Entrepreneurs’ Organization) Accelerator program.
    Joe joins Guy to share how finding the right mix of compatibility and chemistry is crucial for creating long-lasting partnerships between agencies and brands.
    Links:
    @SetupSays social handles:
    https://www.linkedin.com/company/SetupSays (LinkedIn)
    https://twitter.com/SetupSays (Twitter)
    https://www.instagram.com/SetupSays (Instagram)
    https://www.facebook.com/SetupSays (Facebook)
    https://www.pinterest.com/SetupSays (Pinterest)
    https://www.youtube.com/SetupSays (YouTube)
    Other links:
    https://www.linkedin.com/in/joekoufman/ (Joe LinkedIn)
    https://setup.us/how-we-help (Setup Website)
    https://marketingmachine.prorelevant.com/getting-started/ (Guy's Special Offer)
    https://mailchi.mp/prorelevant/newsletter (Sign Up for Guy's Newsletter)

    • 44 min

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