285 episodes

Visit www.baconpodcast.com details and show notes - What can you learn about increasing income in your business in 10-15 minutes? A lot! This weekly show features insights from speaker, online marketing strategist, and award-winning author Brian Basilico. The second weekly segment offers up interviews with incredible guest experts, authors, coaches, strategists, and practitioners (many who have made millions with internet marketing). Start making more Bacon in your business with these proven and sizzling hot tips and techniques!

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE‪!‬ Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com

    • Business
    • 4.9 • 53 Ratings

Visit www.baconpodcast.com details and show notes - What can you learn about increasing income in your business in 10-15 minutes? A lot! This weekly show features insights from speaker, online marketing strategist, and award-winning author Brian Basilico. The second weekly segment offers up interviews with incredible guest experts, authors, coaches, strategists, and practitioners (many who have made millions with internet marketing). Start making more Bacon in your business with these proven and sizzling hot tips and techniques!

    Episode 802 – Best Of – Pay It Forward Tuesdays with Chuck Hester

    Episode 802 – Best Of – Pay It Forward Tuesdays with Chuck Hester

    Chuck Hester is a nationally renowned LinkedIn trainer and speaker who helps clients get the most out of LinkedIn. He also teaches others how to communicate effectively both in their personal life and career. Chuck has addressed audiences throughout the United States, Mexico, Canada, and Australia. He has created and presented online courses for Content Marketing Institute and been a guest on more than 50 podcasts. He is also the host of Conversations with Chuck Hester, a weekly podcast live on LinkedIn.







    Learn More Pay It Forward Tuesdays - Click Here

    • 20 min
    Episode 801 – Modern Website Makeover – Less Nav and More Salve (or Solve)

    Episode 801 – Modern Website Makeover – Less Nav and More Salve (or Solve)

    One thing I can assure you about marketing your business is that it's a neverending treadmill of change.

    When it comes to website technology, there is not a lot of earth-shaking change happening. WordPress is still the #1 platform for building dynamic websites. Google is still the #1 search engine, and the cell phone is still about 1/2 of the traffic viewing a website. Depending if you are B2b or B2c that can change, but not so dramatically that you have to change everything.

    In the case of consumer websites, e-commerce is king. Their websites have to make finding, saving, and buying items the most important function that a website can provide.

    In the business-to-business space, it's different. More often than not, your end goal is human-to-human interaction. That means, you want to create as many opportunities to capture, names, have people fill out forms, and maybe even just email or call your company or individuals within it.

    I think a modern B2b website needs to hit the viewer over the head with a problem-solution model that gets the visitor to say “Hey? That's Me!” And then as quickly as possible, get them to initiate contact.

    Anything viewed as a sales pitch will be met with hesitation at best, and a click away from your website at worst. I believe that you have to identify their problem, tell them they are not alone, and get them to take action. The goal should be to have the deeper dive be on the phone or a Zoom call and not simply reading more website copy.

    “Perhaps all human interaction is about wanting and getting.”

    – David Mitchell

    In this episode, I will discuss how websites have pretty much remained the same, but how people are using them has evolved... It's time for websites, content, and navigation to catch up!







    Want To See How To Market BETTER? - Click Here

    • 10 min
    Episode 800 – Best Of – The Science Of Networking with Frank Agin

    Episode 800 – Best Of – The Science Of Networking with Frank Agin

    Frank Agin (http://frankagin.com) is president of AmSpirit Business Connection, an organization that empowers entrepreneurs, sales representatives, and professionals to become successful through networking.

    He is also the host of the Networking Rx podcast, a weekly short-form podcast with insights and interviews related to better business relationships. And he narrates the Networking Rx Minute, a micro podcast with daily ideas and inspiration.

    Finally, Frank is the author of several books, including Foundational Networking: Creating Know, Like & Trust For A Lifetime of Extraordinary Success.







    Learn More About Frank - Click Here

    • 25 min
    Episode 799 – Innovation Is More Than Just A String (Theory)

    Episode 799 – Innovation Is More Than Just A String (Theory)

    I love my morning walks with my dog, Layla. Especially here in North Carolina.

    She gets to sniff, do her business, meet other dogs and people, and have the occasional stare-down battle with bunnies along the way. I get some exercise and inspiration. I have talked before about how I use Blinkist (15-minute Cliffs Notes audio versions of books). I usually get to listen to three full books per walk. I get inspired, not only by new ideas for business, bet even the topics for my blogs and podcasts. This is no exception.

    The one thing I have learned about walking a dog is that it's their time and not yours. You have to let them sniff, run, and explore within reason. I have found that I am less anxious when I have information that feeds me while I let Layla be a dog. We both get what we want, and she and I are both satisfied and content in the end.

    Connecting your customers and prospects with your sales team is kind of the same thing. They both get what they want and generally on their own terms. Both end up being satisfied and content in the end.

    “Science may never come up with a better office communication system than the coffee break.”

    – Earl Wilson

    In this episode, I will discuss how people strive to innovate, but often forget that human-to-human interaction is the key to increasing sales. Sometimes, technology alone is just not enough to increase sales.







    Want To See How To Market BETTER? - Click Here

    • 10 min
    Episode 798 – How Consistent Content Creates Consistent Connections with Warren Whitlock

    Episode 798 – How Consistent Content Creates Consistent Connections with Warren Whitlock

    Hi. I’m Warren Whitlock. My mission is to help brands improve the results of their digital marketing.

    I started creating content for marketing when “new media” meant we could combine multiple slide projectors for a presentation. By the time I went online in 1981, I’d learned to push for better technology whenever it allowed us to achieve our objectives.

    Throughout my career, I have created new strategies to use influence and persuasion to help people get what they want. I set hard sales goals and measured performance but never forget that people hate to be sold, but love to buy. I have been an entrepreneur in the computer, publishing, and media,

    I look for collaborations where brands can share resources, extend their reach and give customers an experience they will want to share with others. I am currently partnering with IBM Futurists and a few brands and startups along with keynotes where I can engage executives transforming their organizations for an abundant future.

    Contact Warren at: http://WarrenWhitlock.com

    Warren Whitlock is an advisor, best-selling author, digital marketing influencer and Alchemist. He helps businesses grow exponentially by defining a brand strategy framed to tell a business's story to customers who will come with a desire to buy exactly what you sell.

    • 26 min
    Episode 797 – What’s LOVE Got To Do With It? In Marketing – EVERYTHING!

    Episode 797 – What’s LOVE Got To Do With It? In Marketing – EVERYTHING!

    You may (or may not agree with the statement of concept... Marketing & Advertising are different. Advertising is about creating brand awareness. Marketing is about human interaction, behavior, and relationships.

    If you are a fan of my content, you know I love acronyms and this is no exception. The L-O-V-E I am talking about here today is about showing interest, patience, and consistency in getting to know your clients or prospects and their level of desire to solve their business problems, either today or in the future.

    Learning to Listen, Observe, Validate, and Evolve, will help you nurture the business relationship much more productively and profitably in the long run. It is much better than most sales training that promotes Listing (features and benefits), Objections (and overcoming them), Value (pushing your strengths), and Execute (closing the sale).

    "Go show your customers and prospects some L-O-V-E!"

    In this episode, I will discuss consumer and business-to-business advertising and marketing differ, and how you can show your customers and prospects a little L-O-V-E.







    Want To See How To Market BETTER? - Click Here

    • 10 min

Customer Reviews

4.9 out of 5
53 Ratings

53 Ratings

CHRIS VOSS ,

Brian & His Podcast Is the Best!

I've been on Brian's show 4 times. Brian is the consumate businessman and brilliant host. Super funny and witty. Subscribe to his show - you'll learn a bunch!

JulieVPM ,

Great info, concise package

Loving this podcast! It provides such valuable tidbits in easy to digest episodes.

Green gorski ,

Great info and content all the time

Brian always has great content in his podcasts. I like the fact they are short and sweet most of the time. Great tidbits of relevant info. I always learn a lot. Love the interview, too.

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