290 episodes

Visit www.baconpodcast.com details and show notes - What can you learn about increasing income in your business in 10-15 minutes? A lot! This weekly show features insights from speaker, online marketing strategist, and award-winning author Brian Basilico. The second weekly segment offers up interviews with incredible guest experts, authors, coaches, strategists, and practitioners (many who have made millions with internet marketing). Start making more Bacon in your business with these proven and sizzling hot tips and techniques!

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE‪!‬ Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com

    • Business
    • 4.9 • 53 Ratings

Visit www.baconpodcast.com details and show notes - What can you learn about increasing income in your business in 10-15 minutes? A lot! This weekly show features insights from speaker, online marketing strategist, and award-winning author Brian Basilico. The second weekly segment offers up interviews with incredible guest experts, authors, coaches, strategists, and practitioners (many who have made millions with internet marketing). Start making more Bacon in your business with these proven and sizzling hot tips and techniques!

    Episode 782 – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses? with Mark S.A. Smith

    Episode 782 – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses? with Mark S.A. Smith

    Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.

    He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!

    Mark wrote 13 books and sales guides targeting government, educational, healthcare, and the private sector, including three with Guerrilla Marketing author, Jay Conrad Levinson. He has authored more than 400 magazine articles.

    With his engineering, sales, and business background, he can teach information in a way that customers, salespeople, and management understand so that they can clearly communicate with their customers.

    Creates powerful and innovative sales channel tools, combining product knowledge with proven sales skills. Creates custom white papers and books to sell technology to top management. Delivered thousands of speeches on selling.

    "People will be propelled by Purpose over Profits"







    Want to Chat with Mark? - Click Here

    • 24 min
    Episode 781 – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses?

    Episode 781 – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses?

    Most of us have fallen victim to the allure of FREE stuff.  I had a freezer full of big bags and boxes of frozen food from going to Sam's Club and being a victim of the FREE sample person standing in the aisle.

    When you offer something FREE, you generally appeal to a person's consumer mindset. People will often seek free stuff or advice when they don't have the budget to pay for someone to complete a task for them.

    In Business... free is never FREE! Time is money. Keep in mind that the average CEO knows that 1 hour of their time is worth $500 for every $1,000,000 of value that they bring to their business. If you want to get their attention, then you have to provide value.

    "I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don't have a short-term payback"

    - Steve Jobs

    In this episode, I will discuss the difference between the consumer and business mindset, and the difference between FREE and INVEST!







    Want To See How To Market BETTER? - Click Here

    • 10 min
    Episode 780 – Best Of – Understanding Thought Leadership And Influence Personas with Jim Barry

    Episode 780 – Best Of – Understanding Thought Leadership And Influence Personas with Jim Barry

    Dr. Jim Barry is the author of Social Content Marketing for Entrepreneurs, a textbook used in the instruction of MBA courses. He has served as Professor of Marketing at NSU since August, 2004 where he teaches courses in social media marketing, consumer behavior, and integrated marketing communication. He won the 2019 President’s Distinguished Faculty Award and was inducted into Phi Kappa Phi earlier this year.

    After graduating with a degree in electrical engineering from the University of Notre Dame, Jim completed an MBA in Marketing at DePaul University. He then received his doctorate from NSU.

    Jim’s publications have appeared in many leading marketing journals primarily about social media marketing, content marketing, humor, storytelling, cross-cultural relational marketing and emerging markets. He serves on the editorial review boards of top journals like the European Journal of Marketing and the Journal of Business & Industrial Marketing.

    He joined NSU after a 25-year career in executive marketing positions with AT&T Bell Labs, Gould Electronics, GE Aerospace, BFGoodrich Aerospace, Rockwell Collins and two start-up firms. His primary responsibilities as a director of marketing and strategic planner included mergers and acquisitions, business development and global marketing development for high tech electronics firms.

    He and his wife, Claudia, reside in Delray Beach where they serve as pastors for Trinity Church International and facilitate a number of classes on biblical world views.





















    Read the Thought Leadership Social Marketing Research Report - CLICK HERE

    • 21 min
    Episode 779 – The Secret 3 B’s of Finding Your Perfect Customer

    Episode 779 – The Secret 3 B’s of Finding Your Perfect Customer

    Did you know that the American bee is actually digital? Yup... It's a U.S.B.

    So is it a conspiracy theory, or a bad dad joke? Perspective is reality in the mind of the beholder!

    Some people think that marketing has some secret formula that someone knows that others don't. That's why you hear that word so much in marketing.

    Just because something is a secret, does not mean that it's true, or that it universally applies to all. So let me tell you a secret... the secret to success is unique to you and your situation, circumstances, and definition of success. There is a song by Joe Jackson called "You can't get what you want, till you know what you want." But people often attribute an activity or a theory, or a strategy to success without defining what they actually mean by success.

    "The thing always happens that you really believe in; and the belief in a thing makes it happen."

    - Frank Lloyd Wright

    In this episode, I will share The 3 B's that I use to make sure I am in complete alignment with my perfect customers!







    Want To See How To Market BETTER? - Click Here

    • 10 min
    Episode 778 – Best Of – Managing and Scheduling Your Social Media Posts In Planable with Vlad Calus

    Episode 778 – Best Of – Managing and Scheduling Your Social Media Posts In Planable with Vlad Calus

    Vlad Calus is the co-founder @ Planable, the command center of social media collaboration for marketing teams, digital agencies, and freelancers to collaborate with their teammates & clients on the content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy’s and many others.

    Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two 2 his friends, built Planable (Techstars London ’17) at 19 y.o and became an honoree Forbes 30 Under 30 at 22 y.o. And he’s been featured as a guest writer & marketer by multiple publications including Social Media Examiner, Entrepreneur, WeRSM, Freshdesk, Subsign, Digital Agency Network and many others.







    Learn More About Vlad & Planable - CLICK HERE

    • 18 min
    Episode 777 – Three Questions With The Same Answer – Know, Like, & Trust

    Episode 777 – Three Questions With The Same Answer – Know, Like, & Trust

    What do my best clients have in common?

    That question can be answered by looking at the Pareto Principle. 80% of my best clients come from referrals. and 80% of my income comes from 20% of all my clients. So 80% of the income comes from my best clients who were all referrals.

    Each one of those people who referred me was not a recently past client, but people with who I invested tin o build the Know, Like, & Trust. It took time, and often years, to get to the point where they felt comfortable enough to put their reputation on the line to give my name to those best clients.

    "Our rewards in life will always be in exact proportion to the amount of consideration we show toward others."

    --Earl Nightingale

    In this episode, I will share how questions my clients asked me lately... can wall be answered with three simple words - Know, Like, & Trust!







    Want To See How To Market BETTER? - Click Here

    • 10 min

Customer Reviews

4.9 out of 5
53 Ratings

53 Ratings

CHRIS VOSS ,

Brian & His Podcast Is the Best!

I've been on Brian's show 4 times. Brian is the consumate businessman and brilliant host. Super funny and witty. Subscribe to his show - you'll learn a bunch!

JulieVPM ,

Great info, concise package

Loving this podcast! It provides such valuable tidbits in easy to digest episodes.

Green gorski ,

Great info and content all the time

Brian always has great content in his podcasts. I like the fact they are short and sweet most of the time. Great tidbits of relevant info. I always learn a lot. Love the interview, too.

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