270 episodes

Visit www.baconpodcast.com details and show notes - What can you learn about increasing income in your business in 10-15 minutes? A lot! This weekly show features insights from speaker, online marketing strategist, and award-winning author Brian Basilico. The second weekly segment offers up interviews with incredible guest experts, authors, coaches, strategists, and practitioners (many who have made millions with internet marketing). Start making more Bacon in your business with these proven and sizzling hot tips and techniques!

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE‪!‬ Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com

    • Business
    • 4.9 • 53 Ratings

Visit www.baconpodcast.com details and show notes - What can you learn about increasing income in your business in 10-15 minutes? A lot! This weekly show features insights from speaker, online marketing strategist, and award-winning author Brian Basilico. The second weekly segment offers up interviews with incredible guest experts, authors, coaches, strategists, and practitioners (many who have made millions with internet marketing). Start making more Bacon in your business with these proven and sizzling hot tips and techniques!

    Episode 970 – Man vs Machine – A Brief History of Algorithms and Artificial Intelligence

    Episode 970 – Man vs Machine – A Brief History of Algorithms and Artificial Intelligence

    Back in 1997, Deep Blue (an IBM computer) defeated Garry Kasparov, the world chess champion at the time, in a six-game match with a final score of 3.5-2.5 in favor of Deep Blue.

    Almost 20 years later, in 2016, Google's AlphaGo program achieved a similar victory by defeating Lee Sedol, one of the world's top professional Go players, in a five-game match with a final score of 4-1.

    Artificial intelligence and machine learning have been around for decades, yet they were not accessible to you and me. Now that they are, they're predicted to change marketing (and life in general) forever. Experts, insiders, and reporters expect good and bad from AI. Some predict Skynet from the Terminator movies, while others expect it to cure cancer. Ockham's razor would predict that it's probably something in the middle.

    Companies and their leaders are telling us that they are working to make your experience better and part of the greater good of humanity.

    Search is supposed to provide the best answer to your search prompt, and social media is supposed to serve the content you want to see. In reality, it's more about profits than principles.

    Search is optimized to get you to click ads—that's how Google makes over 75% of its revenue. Facebook feeds your friendships and shows posts meant to stir the pot and keep you engaged. Facebook makes over 95% of its profits from ad sales.

    Ockham's razor would show us that trying to find and win customers through search and social media would benefit the platform more than you. It's like a casino with all that noise of winners on its machines, but the odds have been programmed to make the casino much more money than it's paying out!

    When it comes to marketing, we have been using AI since the beginnings of Google and Facebook. Both are run through algorithms.

    • 11 min
    Episode 969 – Steve Jobs vs Artificial Intelligence

    Episode 969 – Steve Jobs vs Artificial Intelligence

    I have always been entertained and enamored by magic tricks. When people see one performed, they usually have one of two reactions: amazement or curiosity. The amazement is, “How did they do that?” and the curiosity is, “How did they do that?” Some people will look forward to the next one, while others are distracted by trying to figure out the sleight of hand.

    At every turn, your data is being collected, and how that data is used, sold, and utilized is still like a magic trick. The only way to truly opt out of everything is to simply stop using computers.

    Yet, we are seeing success not in creating more content but in creating better content that is served to the right people. The right people are people who have been on your website in the past or are finding you for the first time.

    Artificial intelligence scrubs the web and provides generic answers that combine multiple sources with articles that have been posted in the past. Quality content includes your own personal perspective and experiences with a topic, combined with the knowledge of the audience you are trying to reach (specifically, your current and prospective customers).

    Episode 968 – Data is a Gift… Share The Love!

    Episode 968 – Data is a Gift… Share The Love!

    Do you remember life before Beepers, CB Radios, and Fax Machines? All three gained momentum and popularity in the '70s and '80s and peaked in the '90s. However, all three fell victim to mobile phones.

    Beepers became text messaging, faxes became email, and CB radios became Nextel phones and then standard mobile phones.

    Artificial Intelligence is about to completely disrupt how your business is found on the internet, making it harder for small—and midsized businesses to stand out and be found. It will affect consumer businesses more than B2b businesses, but it will continue to get harder, not easier.

    But there is good news. You can still take action to make sure you and your business are actively seen by companies that need what you sell.

    I think creating a symbiotic relationship between your sales and marketing teams and between your sales and marketing data makes sense. You may need to hire (internal or external) to help manage the data and the sales relationships and create reports to help your company's sales and marketing teams identify trends and opportunities, and maybe avoid missteps.

    • 10 min
    Episode 967 – Organic Marketing – How Artificial Intelligence Can Sweeten Relationships

    Episode 967 – Organic Marketing – How Artificial Intelligence Can Sweeten Relationships

    As Artificial Intelligence begins to overtake the marketing world, I think it's a good idea to get nostalgic about marketing and see how we can infuse it with a modern-day perspective.











    When you get down to the core of marketing, it's about people. Marketing is creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. At its core, it's about getting people to buy something. Consumer marketing is often self-serve. People select and buy products and services based on marketing alone. A sales team and process usually facilitate a sale in the business-to-business world.

    Business-to-business marketing is more about enhancing human-to-human relationships that lead to sales. It's more like a door-to-door salesman selling vacuums than an Amazon drone delivering one before your current vacuum breaks.

    Organic Marketing is often defined as content creation and distribution versus paid advertising to attract leads. It's a digital marketing strategy that generates traffic to your website, builds brand awareness, and attracts potential customers. B2b Organic Marketing means the ultimate goal is to connect those potential customers with your sales team and process.

    • 10 min
    Episode 966 – Artificial Intelligence Decisions… Data Determines the Destination

    Episode 966 – Artificial Intelligence Decisions… Data Determines the Destination

    In sports (and in business), two factors affect success. The physical and the mental are two parts of the whole, yet one is easier to evaluate to predict success… especially in football.

    In business, we tend to focus more on the mental than the physical of the people we work with. This is why artificial intelligence is both an opportunity and a detriment.

    AI has the benefit of agility and speed with decision-making. It also has a bit more consistency and predictability than humans. If you take a robot with adequate physical abilities and supercharge it with AI, it can score wins in a more frequent and predictable model.

    The scary part is that it learns from the past and tries to predict the future. When AI makes decisions based on an unforeseen circumstance, it will either shut down or fail. It may learn from mistakes but often lacks the emotion or empathy to evaluate its decisions from a moral or personal perspective.

    Golf, football, baseball, and other sports are generally described as a game of inches. Golf is about the six inches between your ears.

    Even if you have mastered the physical skills, your mind can keep you guessing. The question is, what data are you paying attention to, and how fast can you make an educated decision?

    I find that capturing, processing, and utilizing data is key to success… in sports and in business.

    • 10 min
    Episode 965 – BACON – Chapter 17- So Much Peopling

    Episode 965 – BACON – Chapter 17- So Much Peopling

    I was just in Chicago at the American Marketing Association's Leadership Conference, where 400 people from around North America, representing 50+ chapters, came to learn and grow with and from each other.

    Conferences are great for networking, learning, and getting out of the routine work rut, but they are also very peoply. Sometimes, too peoply.

    Like social media and audio amplifiers, my brain has a self-preservation technique of shutting down when I spend too much time with people.

    As a salesperson, peopling is your job. The barrier is that you are reaching out to people you probably don't know and trying to converse at a noisy dinner table.

    Promoting your brand is not 100% about what you sell. It's about you as a person and how business and the personal interconnect. LinkedIn is one of your best platforms for sharing and caring if you are in the business-to-business sales world.

    • 9 min

Customer Reviews

4.9 out of 5
53 Ratings

53 Ratings

CHRIS VOSS ,

Brian & His Podcast Is the Best!

I've been on Brian's show 4 times. Brian is the consumate businessman and brilliant host. Super funny and witty. Subscribe to his show - you'll learn a bunch!

JulieVPM ,

Great info, concise package

Loving this podcast! It provides such valuable tidbits in easy to digest episodes.

Green gorski ,

Great info and content all the time

Brian always has great content in his podcasts. I like the fact they are short and sweet most of the time. Great tidbits of relevant info. I always learn a lot. Love the interview, too.

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