The Badass Roadmap The Badass Roadmap

That’s a wrap folks! This is our FINAL episode for the podcast. It’s been a good ride, and we’ve had so much dang fun getting to share our thoughts and stories and fellow creative friends with you all.



In this episode, we chat about:


Our ONE penultimate piece of business advice we’d give our younger selves
All the roadmap metaphors!
How pain (of all kinds in biz and in life) is just information and we don’t have to avoid it if we have the tools to move through it



Share any and all thoughts and what your favorite episode has been with us on Instagram @thebadassroadmap or via email thebadassroadmap@gmail.com.



Follow us on Instagram @thecolorfuljess and @goodlettersdesign to see where our individual roadmaps take us next as we evolve!



Thanks for being here and tuning in for 3 seasons. We deeply appreciate all your support along the way!

Grab your favorite sandwich and sit down for a fun hour of listening to a talented food artist who’s been running her own business for over a decade!

Mads is flying solo interviewing Marcella Kriebel in this badass episode. Marcella is an artist and author known for her series of watercolors, illustrated cookbooks, and murals that celebrate our world through the lens of food and culture.

You’ll love this episode if you want to hear about:


The power of connection and culture through food
Running a product-based business — with a team! — and focusing on selling seasonally to feel less overwhelmed
The thought process and influence behind her products 

Find Marcella on Instagram @marcellakriebel. Snag the new book she illustrated, The Book of Cocktail Ratios by Michael Ruhlman, coming out May 23rd! Pre-order a copy on marcellakriebel.com — she’s sending a special surprise gift for the first 50 copies purchased!

You can also sign up for her monthly newsletter on her website to stay in touch, and if you’re in DC, check out the Retail Shop at the Arts Walk, in Brookland every Friday and Saturday year round! 

As always, we love to hear your thoughts, impressions, and favorite roadtrip snacks. You can reach us on IG at @thebadassroadmap or via email thebadassroadmap@gmail.com. Find Jess & Mads on their own individual journeys on Instagram @thecolorfuljess and @goodlettersdesign. 

What do you get when you put 3 intuitive coaches in the same Zoom? A great fucking conversation about business, life, and trusting yourself.

Cait Byrnes is an artist, witch, and coach who supports creatives ready to get out of the toxic burnout cycle while building their service-based business or non-profit with the help of magic + astrology. 

Audrey Whelan is an intuitive business coach and psychic content marketer who loves helping creative badasses and witchy weirdos make more money by being more themselves online!

Together, they’re two badasses sharing lots of thoughts and wisdom in this episode!

You’ll love this episode if you want to hear about:


Astrology — for business, for self care, and for tapping into the energy 
Being an ethical coach in this current space and how much has changed over the years
How to define and use your magic and intuition

Follow Cait on Instagram @cait.byrnes. Cait is currently enrolling for the Witch Healer School — learn more at witchhealerschool.com!

Find Audrey on Instagram @audreywhelancreative. You can join her Psychic Content, the 2-week content coaching intensive here and her mailing list here to stay in the know. 

As always, we love to hear your thoughts, impressions, and favorite road trip snacks. You can reach us on IG at @thebadassroadmap or via email thebadassroadmap@gmail.com. Find Jess & Mads on their own individual journeys on Instagram @thecolorfuljess and @goodlettersdesign.

We talk running a business, evolving, and money as we catch up with the one and only Caroline Lampinen.

She’s a small human with a trendy but nevertheless deep, authentic love for the color pink with two dogs, a partner of five years, and a sick studio in walking distance of her home in Pigtown, Baltimore. An on-again off-again distance runner with a background in education and nonprofits, currently running the business Okay Everything and feeling like a NEW BORN BABE with wild opportunity in the transition to self employment.

You’ll love this episode if you want to hear about:


Coming full circle from ditching a business major early on in college to being really badass at business (and money!)
Being an inconsistent human and learning to love and work with that part of your personality
Defining your own measurement of success and the importance of income transparency

Who wouldn’t want more Caroline? Follow her adventures at @okay_everything to see what she’s getting into lately! Join her first birthday party at her studio on April 20th if you’re local to Baltimore!

In this episode, we mention a great book called Financial Feminist by Tori Dunlap if you’re curious and want to check it out.

As always, we love to hear your thoughts, impressions, and favorite roadtrip snacks. You can reach us on IG at @thebadassroadmap or via email thebadassroadmap@gmail.com. Find Jess & Mads on their own individual journeys on Instagram @thecolorfuljess and @goodlettersdesign. 

Your favorite duo — us ;) — is back for an episode all about evolving. This time we’re talking about how our businesses have changed over the years and we, as the humans behind them, have too.

We laugh, we reminisce, and we dig deep on our collective decade of entrepreneurship — the highs, the lows, the lessons in between.

You’ll love this episode if you want to hear about:


The 4 skills that we think make a “good” business owner
Defining your metrics for success in your business (hint: it’s not just money!)

Letting go of other people’s opinions and saying “no”


We’re all about making our businesses work FOR us (and sharing how you can do the same), so if you’re into that vibe, stick around and tune in to the sweet sound of our voices.As always, we love to hear your thoughts, impressions, and favorite road trip snacks. You can reach us on IG at @thebadassroadmap or via email thebadassroadmap@gmail.com. Find us individually on Instagram @thecolorfuljess and @goodlettersdesign.

What does experimenting, mental health, and moving have in common? You’ll have to listen to find out!

Mads chats with Claire Vendetti in this entertaining episode, but you might know her better as Billie Claire. She’s an illustrator based in Richmond, Virginia, specializing in hand lettering, floral illustrations, and graphic design. She loves making people laugh from the unexpected and enjoys pairing elegant florals with profanity and sass. She also really loves eating cake, Christmas lights, and rock hopping on the James River.

You’ll love this episode if you want to hear about:


Being a product-based business, the pressure behind it, and doing wholesale your own way

Taking the leap and doing things that scare you to find small bursts of happiness and wonder

Finding freedom and flexibility in your business


If you're in the DC area, find Claire at Eastern Market on Saturdays! And if not, she’d LOVE to know what your favorite local shops are in your area, so that she can come to you. Find her on Instagram @billieclairehandmade and her website.

As always, we love to hear your thoughts, impressions, and favorite roadtrip snacks. You can reach us on IG at @thebadassroadmap or via email thebadassroadmap@gmail.com. Find Jess & Mads on their own individual journeys on Instagram @thecolorfuljess and @goodlettersdesign.