The Beacon Way Beacon Media + Marketing

Tune in to the second episode in our Executive Series of The Beacon Way Podcast with CEO/Co-Founder, Adrienne Wilkerson, CMO/Co-Founder, Jennifer Christensen, and CRO/Partner, Ken Okonek. Today, they’re talking about the vital role of constructive conflict in building resilient teams and fostering a culture of open communication. Learn from top executives as they share their personal experiences, the challenges they've faced, and the strategies that have transformed their approach to leadersh...

Join us in this enlightening episode of the Beacon Way Podcast as Adrienne Wilkerson, CEO and Co-Founder of Beacon Media and Marketing, discusses the transformative journey of becoming an entrepreneurial powerhouse. Discover the core values and dynamic strategies that have shaped Beacon's success in the ever-evolving world of digital marketing. Whether you’re a budding entrepreneur or a seasoned business owner, this episode offers valuable insights into cultivating a thriving, innovative comp...

This week, we’re diving deep into the evolving world of AI in marketing with host Jennifer Christensen and special guest Michelle Williams in this engaging episode of The Beacon Way. We unpack the exciting and sometimes daunting aspects of AI, how it's being integrated into marketing strategies today, and what ethical challenges arise. This episode is packed with forward-thinking ideas, practical advice from industry insiders, and a peek into the future of digital marketing. Perfect for marke...

Welcome to the first episode of the Beacon Way Exec Series! Join Beacon Media and Marketing co-founders Jennifer Christensen and Adrienne Wilkerson, along with partner Ken Okonek, as they dive deep into the nuances of effective communication and conflict management within business leadership. Discover actionable insights on fostering a collaborative environment, utilizing personal growth for business success, and mastering the art of communication diversity to enhance team dynamics.Key Points...

Dive into the depths of Google Ads with host Jennifer Christensen and Emily Miles, a seasoned paid ads and reporting specialist, in this insightful episode of the Beacon Way podcast. Learn actionable strategies to boost your ad performance, understand crucial metrics, and leverage branding for higher conversions. Whether you're a small business owner or a marketing professional, this episode will equip you with the knowledge to optimize your digital campaigns effectively.Key Points:·Important...

Join our host Jennifer Christensen and special guest Brandon Dixon, our Lead Paid Ads Specialist, as they delve into the intricacies of Meta and Google Ads. This episode is packed with actionable strategies and expert insights designed to help both novice and advanced marketers enhance their ad performance and drive better results.Key Points:Key Meta Ads Metrics: Importance of metrics like cost per lead and click-through rates for tracking ROI. Detailed explanation of which metrics matter and...