40 episodes

Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?

The Beacon Way Beacon Media + Marketing

    • Business
    • 5.0 • 10 Ratings

Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?

    AI Tools a CMO Supports

    AI Tools a CMO Supports

    Explore insights on leveraging AI for marketing with Austin Armstrong, focusing on his tool Syllaby for video content and tackling industry challenges.\

    Show Notes
    Austin Armstrong, a digital marketing expert with a focus on AI and video marketing, shares insights from his experience.Discussion on Armstrong's AI tool, Syllaby, designed for video marketing, emphasizing its features like generating video scripts and scheduling content. Addressing common issues like video resistance and content consistency, and how Syllaby helps overcome these. Syllaby's primary users include service-based businesses like therapists and real estate agents, aiming to resonate with their audience's pain points.Plans for Syllaby include more personalization and features to enhance user engagement and content creation.- **AI in Marketing**: The broader impact of AI on marketing and content creation, with a focus on ethical considerations and future potential.

    Links Mentioned in Today’s Episode:
     Jennifer Christensen on LinkedIn
    Jennifer Christensen on Twitter
    Beacon Media + Marketing
    Beacon Media + Marketing @beaconmm
    linkedin.com/in/austinarmstrong90
    https://socialtypro.com/
    https://syllaby.io/
    https://www.linkedin.com/company/mentalhealthmarketingconference/
    https://wefunder.com/

    • 30 min
    Balancing Business and Family

    Balancing Business and Family

    Explore work-life balance strategies with Robert Fukui on The Beacon Way podcast, focusing on family dynamics and personal growth in entrepreneurship. 

    Key Points This Episode:
    -       Introduction of Robert Fukui as a coach working with entrepreneurs, particularly in family business dynamics.
    -       The concept of "family business" extends beyond direct family involvement in the business operations.
    -       Emphasis on balancing business growth with personal life, particularly family time.
    -       The challenge many entrepreneurs face in becoming too engrossed in their business at the expense of personal freedom and family time.
    -       The importance of delegating and focusing on one's strengths.
    -       The role of identity and work ethic in personal and business development.
    -       Strategies for achieving work-life balance and ensuring family priorities are maintained.
    -       The impact of business decisions on personal relationships and family dynamics.


    Links Mentioned in Today’s Episode:
    Jennifer Christensen on LinkedIn
    Jennifer Christensen on Twitter
    Beacon Media + Marketing
    Beacon Media + Marketing @beaconmm
    linkedin.com/in/robertfukui
    https://marriedentrepreneur.co/
    marriedentrepreneur.co//blog 
    thetandembook.com/ 

    • 29 min
    Business Ownership and Innovation or The Brainspotting Revolution

    Business Ownership and Innovation or The Brainspotting Revolution

    Jennifer Christensen explores Olya Clem's journey in mental health, her adoption of Brainspotting in therapy, and her insights on running a successful practice on The Beacon Way.


    Key Points From This Episode:
    - Introduction to Olya Clem, CEO and founder of Common Thread Counseling.
    - Olya's journey from Russia to the U.S. and her passion for helping people with childhood trauma.
    - Discussion on the importance of incorporating culture and personal experiences into therapy.
    - Introduction to Brainspotting as a modality for deep healing.
    - The unique approach of Brainspotting and its benefits for both clients and therapists.
    - Olya's experience in private practice and the transition to group practice.
    - The impact of specializing in a niche on business success.


    Links Mentioned in Today’s Episode: 
    Jennifer Christensen on LinkedIn
    Jennifer Christensen on Twitter
    Beacon Media + Marketing
    Beacon Media + Marketing @beaconmm
    Olya Clem on LinkedIn

    • 25 min
    Psychology Today advice from Omar Ruiz

    Psychology Today advice from Omar Ruiz

    Improve your therapy marketing with Omar Ruiz, an experienced marriage and family therapist and Psychology Today marketing expert. Boost your private practice with essential strategies and tips for your Psychology Today profile optimization and effective social media use.

    Show Notes
    Omar Ruiz's expertise as a licensed therapist specializing in couples therapy and infidelity issues.The transition from insurance-based to private pay practice: insights and impacts Self-education journey: learning marketing through YouTube UniversityBusiness creation: coaching services for therapists focused on online private practiceOptimizing a Psychology Today profile: importance of profile image, opening lines, additional photos, and introduction videoCrafting an effective Psychology Today profile: strategies including using leading statements, offering value, inspiring hope, and incorporating a call to actionThe highlight feature on Psychology Today: the significance of keyword usageOnline resource: Omar Ruiz's YouTube channel "Online Private Practice" for therapists seeking marketing support and profile reviews. 
    Links Mentioned in Today’s Episode:
     Jennifer Christensen on LinkedIn
    Jennifer Christensen on Twitter
    Beacon Media + Marketing
    Beacon Media + Marketing @beaconmm
    linkedin.com/in/omar-a-ruiz-lmft-ab1b8738
    talkthinkthrive.com 
    Online Private Practice, LLC 
    https://www.youtube.com/@onlineprivatepractice

    • 31 min
    The Evolution of Digital Marketing with Andy Pondillo

    The Evolution of Digital Marketing with Andy Pondillo

    Join Jennifer Christensen and LinkedIn expert, Andy Pondillo, as they share success strategies & valuable tips for digital marketing.


    Key Points from This Episode:
    Andy Pondillo, a LinkedIn enthusiast and expert, concentrates on LinkedIn for his consulting work. Became proficient with LinkedIn during the COVID-19 pandemic, finding success with his approach.Advocates for the significance of immediacy in social media content, to grab audience's attention.Stresses the importance of testing and experimentation in successful marketing.Advises the allotment of 5-10% of budget to test new strategies and platforms.Appreciates the unique perspectives and collaboration between different generations and roles in the marketing industry.Available on LinkedIn for queries and assistance. Runs a podcast named "The Making of a Marketer" discussing various marketing topics.
    Links Mentioned in Today’s Episode:
     Jennifer Christensen on LinkedIn
    Jennifer Christensen on Twitter
    Beacon Media + Marketing
    Beacon Media + Marketing @beaconmm
    linkedin.com/in/andy-pondillo

    • 31 min
    Maintaining the Human Element in Sales Recruiting with Dan Fantasia

    Maintaining the Human Element in Sales Recruiting with Dan Fantasia

    Jennifer Christensen explores Sales Recruitment alongside Dan Fantasia. Together, they delve into the evolving landscape of recruitment while emphasizing the significance of human capital.

    Links Mentioned in Today’s Episode:
    Jennifer Christensen on LinkedIn
    Jennifer Christensen on Twitter
    Beacon Media + Marketing
    Beacon Media + Marketing @beaconmm
    FACEBOOK (PERSONAL): https://www.facebook.com/dan.fantasia
    FACEBOOK (BUSINESS): https://www.facebook.com/TreelineInc       
    LINKEDIN: https://www.linkedin.com/company/treelineinc/ 
    INSTAGRAM: https://www.instagram.com/treelineinc/
    TWITTER: https://twitter.com/TreelineInc
    YOUTUBE: https://www.youtube.com/@TreelineInc

    • 21 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Avivitka ,

Digital Marketing treasure trove

Healthcare marketing is not talked about enough. The Beacon Way goes deep into all aspects of digital marketing in the healthcare space and gives answers to specific questions. Great insights and tips on each episode!

J BowersAK ,

Inspiring

Love the realness of the first few episodes- Telling the story of owning a business with a partner. Good web/brand info.

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