45 episodes

Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?

The Beacon Way Beacon Media + Marketing

    • Business
    • 5.0 • 10 Ratings

Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all the highs and lows, including surprise wins and hard knocks, with plenty of laughs along the way. While you’re here, they’ll give you all the tips and tricks you need to build a winning digital marketing strategy of your own. Ready to get started?

    Mastering ROI in Digital Ads: Strategies for Meta & Google Ads Success

    Mastering ROI in Digital Ads: Strategies for Meta & Google Ads Success

    Join our host Jennifer Christensen and special guest Brandon Dixon, our Lead Paid Ads Specialist, as they delve into the intricacies of Meta and Google Ads. This episode is packed with actionable strategies and expert insights designed to help both novice and advanced marketers enhance their ad performance and drive better results.Key Points:Key Meta Ads Metrics: Importance of metrics like cost per lead and click-through rates for tracking ROI. Detailed explanation of which metrics matter and...

    • 25 min
    Maximizing Business Success with HubSpot: Expert Insights on Leveraging Tech for Growth

    Maximizing Business Success with HubSpot: Expert Insights on Leveraging Tech for Growth

    Join host Jennifer Christensen on the Beacon Way Podcast as we delve into the transformative power of technology in business growth. This episode features CJ, a HubSpot specialist and the COO of 4Cast, who shares her expert insights on making HubSpot a cornerstone of business success.Key Points:Introduction to Technology's Role in Business: Emphasizing how integrating technology can streamline operations and solve organizational problems.Choosing the Right Technology: Guidelines on how to eva...

    • 21 min
    Unlocking Success: How DataBox Benchmarks Can Transform Your Business Performance

    Unlocking Success: How DataBox Benchmarks Can Transform Your Business Performance

    Join host Jennifer and Databox expert Fedor Simic as they dive deep into the power of benchmarking. Discover how businesses can leverage real-time data to set performance standards, optimize strategies, and achieve unparalleled success. Whether you're in marketing, sales, or finance, this episode has something valuable for you! Key Points: Introduction to DataBox and Benchmarking: Fedor Simic from DataBox explains the significance of benchmarking in modern business operations.Roles and E...

    • 21 min
    Key Considerations in Incorporating AI Tech

    Key Considerations in Incorporating AI Tech

    Join host Jennifer and guest expert Bob Hutchins as they delve deep into the transformative power of AI in business and marketing. In this episode of The Beacon Way podcast, they explore the intersection of technology, marketing strategies, and the future of business agility. Learn how businesses of all sizes can leverage AI for data-driven growth, enhance customer personalization, and navigate the ethical landscape of digital marketing. Whether you're a marketer, business owner, or AI enthus...

    • 32 min
    Advanced SEO Tactics with Zoe Ashbridge: Measuring Success, AI Impact, and Real-World Examples

    Advanced SEO Tactics with Zoe Ashbridge: Measuring Success, AI Impact, and Real-World Examples

    Join us in this enlightening episode of The Beacon Way as we dive deep into the world of SEO with expert Zoe Ashbridge from Forank. Discover advanced SEO strategies, understand how to measure your SEO success, and explore the evolving role of AI in search engine optimization. Zoe shares invaluable insights and real-world examples that will help you elevate your SEO game. Whether you're an SEO beginner or a seasoned professional, this episode is packed with actionable advice and cutting-edge k...

    • 23 min
    AI Tools a CMO Supports

    AI Tools a CMO Supports

    Explore insights on leveraging AI for marketing with Austin Armstrong, focusing on his tool Syllaby for video content and tackling industry challenges.\Show NotesAustin Armstrong, a digital marketing expert with a focus on AI and video marketing, shares insights from his experience.Discussion on Armstrong's AI tool, Syllaby, designed for video marketing, emphasizing its features like generating video scripts and scheduling content. Addressing common issues like video resistance and conte...

    • 30 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Avivitka ,

Digital Marketing treasure trove

Healthcare marketing is not talked about enough. The Beacon Way goes deep into all aspects of digital marketing in the healthcare space and gives answers to specific questions. Great insights and tips on each episode!

J BowersAK ,

Inspiring

Love the realness of the first few episodes- Telling the story of owning a business with a partner. Good web/brand info.

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