The Beauty Business Podcast Adam Chatterley : Spa and Salon Business Strategist, Speaker and Writer

The best new clients don’t come from social media; in fact, most of the time it happens through word of mouth or referrals.





With a solid referral scheme in place, you won't have to exhaust yourself with relentless self-promotion and social media flogging.





What? Don’t have a referral system in place?





Fear not! You've stumbled upon the perfect solution.





In this episode, I’ll share with you my entire system for generating a consistent flow of referrals. I'll tell you what to do, what to say and every single trick and hack we’ve used to make this work even better.

There’s nothing more frustrating than getting to the end of the week and thinking…



“What the hell did I do this week?”



Especially when you know you barely had a moment to yourself.



It’s frustrating, it’s demotivating and it means you’re NOT making progress in your business or your life.



In this episode I’ll share with you the secret system we use to ensure you win every single week - you make progress, you get more stuff done in less time and you finish each week feeling amazing.



…. and you can grab the exact workflow we use by clicking here (https://beautybusinesssecrets.co/weekly-winning-2/)

Team problems are the bane of every beauty and wellness business owner's existence.



It's like a never-ending battle if you’re not careful and certainly one that I'd rather not deal with.



However, fear not, for I have a special guest joining us on this episode - beauty therapist turned team dynamic sorceress.



Kelly Shaw’s here to share her secrets and tools on how to create a team that actually has your back, and each others, to the point they actually manage themselves.



So, get ready to dive into the fascinating world of team management and discover how to build a team that sets you free instead of tying you down…



Want to join my client getting case study?



Let’s Talk About MONEY --- https://m.me/BeautyBusinessSecrets?ref=w16201254



EPISODE HIGHLIGHTS:



Kelly’s Journey (8:48)

Why Handling Teams is Hard (23:00)

Common Mistakes When Building A Team (31:50)

Proven Tips for Effective Team Creation (49:30)



LINKS:

Website: https://www.kellyshaw.me/

Instagram: https://www.instagram.com/kellyshawme/

Hyacinth Exercise and You’re Only Human Exercise: https://www.kellyshaw.me/resources

So you’ve got your website built . . . that was fun!



Now how on earth do you get people to see the damn thing?



Well, beyond telling people about it, this is where the mystical world of S.E.O. comes in.



Note: S.E.O. stands for Search Engine Optimisation, which still doens’t mean much, but we’ll cover all that.



Learning SEO seems daunting and scary, but can be simple and straightforward if you know what you’re doing. That’s what our guest discovered when she shifted from beauty therapist to a website developer.



Come and meet my former client turned Website wizard, Jules White, and discover how SEO helped her to land more clients, and her clients to land even more clients.



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EPISODE HIGHLIGHTS:



Jules' Journey from Beauty to Website (5:16)



What is SEO? (12:00)



How important SEO is to small businesses (13:30)



GMB and SEO (15:55)



Checking Your Analytics (17:55)



Top SEO Mistakes (23:50)



Tips for better SEO (32:45)



Afterword from Jules (38:02)

Beauty business owners repeatedly tell me that some of their best clients come from Google . . .



And to get more clients from Google, you’ve simly got to give google what it wants.



That's where your Google Business Profile comes in. By setting up your profile CORRECTLY you can easily climb to the top of search results without spending a fortune.



And that means more clients for you.



All it takes is about 20 mins work on your part and listening to this episode of the podcast..



So, are you ready to take your business to the next level?



Hit play now and I’ll explain how to set your Google Business Profile up for client success.



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EPISODE HIGHLIGHTS:



What is Google Business Profile? (13:25)



Why use Google Business Profile? (15:43)



The One Problem with Google (17:30)



Setting Up Your Google Business Profile (23:05)



Google Business Profile's Secret Weapons (31:40)

Wouldn’t it be great if people just did exactly what you wanted them to?



Well, I’m not into mind control as such, but when it comes to your website, there are some simple tricks you can use to ensure people actually check out your site and then take the action you want them to take on there…



…whether that be to sign up, book or buy.



Following on from last week’s episode where we covered the absolute basics of your website, this week I’ll share with you the pages you need, and the layout I recommend to ensure that both types of client who arrive on your website find what they need easily, and do what you want them to do.



Welcome to the crucial second part of our Weaponise Your Website.



EPISODE HIGHLIGHTS:



Key Questions To Ask When Designing Your Website (4:05 )



The Right Page at the Right Timel (16:51)



Nurturing Client through Data Capturing (18:35)



Level Up Your Retail Sales with Shopify (21:50)