The Mastery Diaries - Clicks, Growth, and Lessons on the Entrepreneurial Path Emmi McCabe

It has been so fun learning how to build a business! One of my favorite things to learn about is marketing. Probably because I used to undervalue and underestimate it before. But as I am trying to build this business and get more people into my world, it's been a pleasant surprise to learn that marketing is actually fun and not icky! Today I want to share a marketing concept that has completely blown my mind and provides me with hours of fun just thinking about it and strategizing based on this concept. It feels personal and genuine to me, not icky like how I used to think about sales and marketing.



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When learning how to become an entrepreneur, we usually focus on learning the technical side of things - finances, product development, marketing and sales, etc.. However, emotional control and regulation is just as important and can have a bigger impact on our success in building our businesses. Today we're going to talk about why it's so important to have emotional control, what it means, and how we can be better at regulating our emotions.

In this episode, we talk about a cognitive phenomenon that can cost you as much as 40% of your focus. We'll talk about what causes it, what makes it worse, and practical ways we can minimize this silent killer and get more focused and present to our tasks and projects so that we can produce our best work yet!

In this episode, we talk about the importance of a customer avatar to your business. It helps with messaging, creating a better product, providing a customized experience, getting inspiration for content marketing, and more efficient allocation of your time and money. Do you have a customer avatar for your business?

When we look at successful entrepreneurs, we don't see the many years of "failure" that preceded their success. In this episode, we talk about what it takes to keep trying even in the face of many years of setbacks. We take a brief look at some example entrepreneurs who have found success after long years of failure. Then we take a look at traits they have in common. Finally, we examine how we as entrepreneurs in the midst of the grind can develop persistence and resilience to become successful.

As entrepreneurs, we're often so busy and buried in working on multiple projects. It can be extremely hard to be organized and plan everything. When I was a teacher, I was busy with all the things, multiple classes across multiple grades along with a handful of extracurricular activities. I was forced to find a planning system that would really work. I share that system with you in this episode. I have found it exponentially more effective than the typical paper planner or digital planner. I hope you find it helpful, too!