20 min
The benefits of agile marketing America's Credit Unions
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- Non-Profit
Marketers who had adopted an agile marketing mindset before the coronavirus (COVID-19) pandemic were quickly able to pivot their plans without major disruptions when the pandemic began. “We don’t write big marketing plans,” says Jim Ewel, author of “The 6 Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results.” “We write one- or two-page plans—I call them ‘napkin plans.’ They’re revised frequently. They’re tested against the market freq...
Marketers who had adopted an agile marketing mindset before the coronavirus (COVID-19) pandemic were quickly able to pivot their plans without major disruptions when the pandemic began. “We don’t write big marketing plans,” says Jim Ewel, author of “The 6 Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results.” “We write one- or two-page plans—I call them ‘napkin plans.’ They’re revised frequently. They’re tested against the market freq...
20 min