Hi, I’m Jessica (Lynette’s copywriter), and in this episode of The Best Coach Ever Podcast, I’m Lynette’s client!
In this 1:1 coaching session, Lynette helps me map out a new offer for my yoga business (https://www.patreon.com/yogawithjessica) – and you get to hear ALL of it!
You’ll find out why pricing an offer as low as possible isn’t the best long-term strategy, how to overcome fears of what others may think of you when you post about your offer (*spoiler alert* I’m not scared anymore! peep my Insta @doyogawithjessica), and so much more! Plus, you’ll get to experience Lynette as a coach and see how she helps clients create programs and services that align with their wants, needs and goals.
PS: If a 60-minute 1:1 intensive like this would be of interest to you, shoot Lynette a DM on Instagram @lynettemarieh! She has a few available for purchase!
In this episode, we cover:
Jessica’s issue with her yoga membership and why she feels stuck [6:45]
Why Lynette does *NOT* recommend under-pricing [8:10]
Jessica’s challenges with the idea of raising her prices and/or changing her offer [9:30]
Charging what you’re worth and for the unique experience you will provide, and the importance of proving and expressing that to buyers [11:25]
How Lynette perceives Jessica and her yoga brand [14:30]
Why Jessica has struggled to create social media content to promote her offer [16:30]
Lynette’s views on strategy vs. heart on social media [17:25]
Identifying Jessica’s ideal clients – what they want and don’t want to experience [18:30]
What Jessica’s ideal clients enjoy about her offer [20:35]
Lynette’s ideas for Jessica’s new offer that build upon what she already has (and what her ideal clients already enjoy) [22:00]
The stigma around making money teaching yoga and Lynette’s reminder that it’s actually NOT greedy to be paid for offering a service [26:55]
Determining how to price Jessica’s new offer to attract and retain ideal clients [30:10]
Creating intentional social media content based on Jessica’s brand pillars to grow her community and make sales [34:05]
What Jessica wants to be known and recognized for, both as a yoga instructor/community leader and a person, and who she wants to serve [38:45]
Making content that reflects Jessica’s brand and highlighting topics that are likely to connect with her ideal clients [44:45]
Overcoming Jessica’s fear of being called out online [48:20]
Getting clear on Jessica’s offer and what it can provide clients in the long- and short-term [49:50]
Working through ways to relay Jessica’s message on social media [55:25]
Capturing attention on IG Stories – and not letting haters kill your confidence [58:00]
Using social media to relaunch Jessica’s offer and planning for the future [1:07:00]
FREE YOGA CLASS FROM JESSICA: https://bit.ly/3HewySH
Connect with Lynette:
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
Fitness Coaching Business Accelerator: https://fcbaprogram.com
The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin16340