In this week’s episode of the Press Play Podcast, Tim Torigian joins host Derek Gerber to discuss marketing best practices. Tim is the Director of Corporate Partnerships for the New England Free Jacks, a professional rugby team based in Boston, Massachusetts, which recently completed its first season hosting home games. Thanks for listening!
(0:38) Introducing Tim Torigian and the New England Free Jacks
(5:57) How digital marketing is spreading the Free Jacks name
(8:54) Showcasing partners
(13:24) The challenges of marketing a team in a major market
(17:00) What’s next?
New England Free Jacks
“We can talk to people not just in New England, but we’ve got fans all over the county, if not all over the world, because our players are coming from all over the world.” (7:07) - Tim Torigian
“As much as we liked being partners with [Delta], and it’s such a great value, but, you know, we love having them out at games. We try to almost return the favor. We want to make it so when people come out to a Free Jacks game, they have that same experience that they would have if they’re flying Delta.” (7:50) - Tim Torigian
“Whenever we have someone who we think is going to be a good fit and we have some great conversations, there’s no shortage of creativity. And kudos to our team and our management. They give us a lot of flexibility and say ‘If you guys have a good idea, let’s run with it. Let’s see what can happen.’” (11:32) - Tim Torigian