22 episodes

A podcast for authors who want to improve their copywriting skills and create better book descriptions. Hosted by author Jim Heskett and copywriting expert Abigail Dunard.

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    • Arts
    • 4.5, 8 Ratings

A podcast for authors who want to improve their copywriting skills and create better book descriptions. Hosted by author Jim Heskett and copywriting expert Abigail Dunard.

Customer Reviews

4.5 out of 5
8 Ratings

8 Ratings

Denthewise ,

Instructive and Entertaining

Jim and Abigail do a great job breaking down blurbs in this podcast. As a writer I love to test my own critical thinking against Abigail’s expert analysis. Every time I take away another nugget of insight. Besides which the sounders are a hoot. I laugh every time they take me “down under”.

KathyKulig ,

An excellent new podcast to help authors sell more books!

I really enjoyed this new podcast that gives helpful and detailed examples for writing and improving book descriptions. You may have a stunning cover, a perfect title and a beautifully written book, but if you get the book description wrong, readers will move on to another book. I like how Abigail and Jim go through each blurb line by line to show what works, what doesn’t and how to make it better. Reviewing examples is a great way to learn.

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