The Best Small Business Podcast Rich Gee & BJ Flagg

Today, we’re exploring the future of small businesses and the trends every entrepreneur should watch. We’ll discuss four key topics shaping this future and recommend two must-read books that provide deeper insights into these trends.
Books referenced in this episode:
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses by Eric Ries
Digital Minimalism: Choosing a Focused Life in a Noisy World by Cal Newport

Negotiation is a critical skill for small business owners, and mastering it can mean the difference between surviving and thriving.
Books referenced in this episode:
Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, and Bruce Patton
Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz

Testimonials are more than just nice words from happy customers—they are powerful tools to drive your business forward. We’ll provide four essential tips for effectively leveraging testimonials, complete with actionable steps, and recommend two must-read books to deepen your understanding.
Books referenced in this episode:
Made to Stick: Why Some Ideas Survive and Others Die by Dan & Chip Heath
The Thank You Economy by Gary Vaynerchuk 

These tips can help you effectively leverage local SEO, increasing your visibility and attracting more customers from your local area. 
Books mentioned in the episode:
The Ultimate Guide to Local Business Marketing by Perry Marshall, Talor Zamir, and Richard Lindner
Local SEO Secrets: How to Get Your Local Business to Rank in Google Maps by Roger Bryan 

Today, we’re exploring a fascinating trend that is reshaping how small businesses create a company culture that attracts and retains the right talent. 
 

What is Quiet Hiring? It’s when your company fills job openings with current employees without publicizing vacancies. This approach can also mean asking employees to expand their roles, enhance their skills, or take on new responsibilities, effectively “hiring” them beyond their original job descriptions. Quiet hiring can be both a challenge and an opportunity. For you, It’s a strategy for building a resilient business. For your employees, it’s a chance for engagement and growth. Let’s explore how understanding and leveraging Quiet Hiring can benefit your business.