27 episodes

Marketing is a black hole where the money goes in and the sound of crickets comes out. That is until you start doing it right. The Big Brand Theory podcast is where we get clear on the details and motivated to execute a marketing plan that actually creates an ROI.

The Big Brand Theory Blackwood Creative

    • Business
    • 4.3 • 16 Ratings

Marketing is a black hole where the money goes in and the sound of crickets comes out. That is until you start doing it right. The Big Brand Theory podcast is where we get clear on the details and motivated to execute a marketing plan that actually creates an ROI.

    Real. Clear. Branding. (Ft. Kem Meyer)

    Real. Clear. Branding. (Ft. Kem Meyer)

    In this episode, we have Kem Meyer, Brand Therapist at Kem & Company. Kem gives insight into the value of communication, and what real strong communication looks like when it comes to your brand. 
    Don’t forget to follow the Big Brand Theory podcast on Facebook and Instagram, and check out Blackwood Creative on our website, Facebook, Instagram, and LinkedIn!

    • 57 min
    The Magic of Influencer Marketing (ft. Hannah Corn)

    The Magic of Influencer Marketing (ft. Hannah Corn)

    In this episode, we have Hannah Corn, Global Social Media Manager at Lippert Components. Hannah brings so much value with the different tactics of approaching Influencers for marketing, as well as what to really look for to get the best return on your investment.

    • 1 hr 20 min
    Digital Marketing Is Not Marketing (ft. Dain Walker)

    Digital Marketing Is Not Marketing (ft. Dain Walker)

    In this episode, we have Dain Walker, CEO & Founder of Victory Front. Located in Australia, Dain gives insight into what marketing truly is, and his perception of having a personal brand.

    • 57 min
    Pivoting In An Unpredictable World (ft. Kelli Stopczynski)

    Pivoting In An Unpredictable World (ft. Kelli Stopczynski)

    In this episode, we have Kelli Stopczynski, the Director of Marketing of Quality Dining, Inc. With their corporate headquarters in Mishawaka, Indiana, Kelli gives insight into what she did to pivot in her industry during the pandemic and her thoughts on how to conduct business in a post-covid era. 
    Don’t forget to follow the Big Brand Theory podcast on Facebook and Instagram, and check out Blackwood Creative on our website, Facebook, Instagram, and LinkedIn!

    • 47 min
    Content Creators Are Not Community Managers (ft. Abby Gilbert & Joseph Sproles)

    Content Creators Are Not Community Managers (ft. Abby Gilbert & Joseph Sproles)

    In this episode, we bring in two people from our very own team at Blackwood Creative. Joseph serves as our Digital Marketing Pro and Abby serves as the Digital Marketing Assistant. They give their insight on content creators and community managers, and why having two distinct roles can give your business the upper hand.
    Don’t forget to follow the Big Brand Theory podcast on Facebook and Instagram, and check out Blackwood Creative on our website, Facebook, Instagram, and LinkedIn!

    • 39 min
    Growing Your Business Through Creative Thinking (ft. Peter Wilken)

    Growing Your Business Through Creative Thinking (ft. Peter Wilken)

    Peter Wilken, Professional Speaker, author of Dim Sum Strategy, and Brand Strategy Consultant at Dolphin Brand Strategy provides insight into Creative Thinking in the workplace. Are you allowing space/time for creativity to naturally flow? Listen in to understand that it's time to start thinking outside of your bubble.
    Don’t forget to follow the Big Brand Theory podcast on Facebook and Instagram, and check out Blackwood Creative on our website, Facebook, Instagram, and LinkedIn!

    • 1 hr 1 min

Customer Reviews

4.3 out of 5
16 Ratings

16 Ratings

marzulloassociates ,

Real actionable marketing tips!

Love the Big Brand Theory podcast. Each show is full of actionable tips that I can implement in my own business.

mpodell1999 ,

Good and informative podcast

This is a good podcast to listen to if you want to learn more about marketing.

Dj2311! ,

Know their stuff

This crew is super knowledgeable while remaining down to earth. Ryan is an excellent and easy to listen to host. He doesn’t waste a bunch of time with pointless babble and asks great questions. The guests so far have been excellent and I’ve learned a ton! A must-listen for all things marketing. Great job, BC!

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