5 episodes

Marketing is a black hole where the money goes in and the sound of crickets comes out. That is until you start doing it right. The Big Brand Theory podcast is where we get clear on the details and motivated to execute a marketing plan that actually creates an ROI.

The Big Brand Theory Blackwood Creative

    • Marketing
    • 5.0, 13 Ratings

Marketing is a black hole where the money goes in and the sound of crickets comes out. That is until you start doing it right. The Big Brand Theory podcast is where we get clear on the details and motivated to execute a marketing plan that actually creates an ROI.

    Ep 4 - Marketing vs Sales

    Ep 4 - Marketing vs Sales

    For episode 4 of our series, Marketing Vs., we bring back Blackwood founder, Kyle Johnson to talk about Marketing Vs. Sales. Kyle and Ryan discuss how the sales team and marketing team should work together to build a strong system and growth plan. 

    • 35 min
    Ep 3 - Marketing vs PR

    Ep 3 - Marketing vs PR

    We continue the Marketing Vs. series with Marketing Vs. PR. In this episode, Ryan chats with one of Blackwood's writers, Maddi, on the importance of PR within your marketing plan.  Go here for more info on putting together and sending out a press release.

    • 29 min
    Ep 2 - Marketing vs Advertising

    Ep 2 - Marketing vs Advertising

    Marketing and Advertising are often lumped together as the same thing. In this episode, Blackwood CEO, Kyle Johnson, joins Ryan to discuss the difference between the two and how they work together. 

    • 42 min
    Ep 1 - Marketing vs Branding

    Ep 1 - Marketing vs Branding

    Marketing and Branding have a lot in common and almost always work together. In this episode, Blackwood Creative Director, Jony Chagas, joins Ryan to discuss the differences and the importance of branding. 

    • 37 min
    Ep 0 - Getting Started with The Big Brand Theory Podcast

    Ep 0 - Getting Started with The Big Brand Theory Podcast

    The Big Brand Theory Podcast by Blackwood Creative is hosted by Ryan Zerfas. In this episode, Ryan gives an intro to the entire podcast, previews some clips, and introduces our first series, Marketing Vs. 

    • 11 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

mpodell1999 ,

Good and informative podcast

This is a good podcast to listen to if you want to learn more about marketing.

Dj2311! ,

Know their stuff

This crew is super knowledgeable while remaining down to earth. Ryan is an excellent and easy to listen to host. He doesn’t waste a bunch of time with pointless babble and asks great questions. The guests so far have been excellent and I’ve learned a ton! A must-listen for all things marketing. Great job, BC!

Happinessseeker13 ,

Not a stuffy approach to all things marketing.

Can you turn the volume up a little? Have a harder time hearing voices on speaker.

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