28 episodes

Join Vic Heyward and the team at Bright where we discuss everything from marketing, design and company culture to why we have a giant octopus on our wall...

The Big Bright Podcast Bright

    • Business

Join Vic Heyward and the team at Bright where we discuss everything from marketing, design and company culture to why we have a giant octopus on our wall...

    How to create a buyer persona that informs your content strategy

    How to create a buyer persona that informs your content strategy

    In this episode, Matt Tomlinson from Red-fern joins us to discuss all things buyer personas.

    Perhaps you're new to the topic, you're working on a rebrand or maybe you're just refreshing your marketing strategy. Whatever you're doing, the buyer persona is a central part of your journey.

    We'll uncover:
    ✔ What a buyer persona is
    ✔ How to create a buyer persona
    ✔ What questions you need to ask your audience
    ✔ How you can create the ultimate content strategy for every part of your persona's journey

    Interviewer: Amy Burchill  https://www.linkedin.com/in/amy-burchill-64b53361/
    Guest speaker: Matt Tomlinson  https://www.linkedin.com/in/matthew-tomlinson-44ab2a152/ from Red-fern 
    Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

    • 15 min
    The Lean Green Tech Machine - How can software companies reduce their carbon footprint?

    The Lean Green Tech Machine - How can software companies reduce their carbon footprint?

    Reducing carbon emissions and being totally 'green' is no easy feat in the tech industry. From hardware to servers — there are many emitters that we just can't remove.

    However, that doesn't mean that achieving net-zero is impossible. In this episode, we chat with one of our Technical Architects, Angus Goldsmith, on how tech businesses can go about reducing their emissions and giving something back to the environment.

    We'll find out:
    ✔ If tech is really that bad for the environment?
    ✔ Steps companies can be taking to reduce their emissions - both online and offline
    ✔ Insights into the future of tech and its impact on the world around us

    Interviewer: Amy Burchill  https://www.linkedin.com/in/amy-burchill-64b53361/
    Guest speaker: Angus Goldsmith  https://www.linkedin.com/in/angus-goldsmith-1567b3105/
    Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

    • 18 min
    Take a stand - how brands can make the most of live events and dazzle their audiences

    Take a stand - how brands can make the most of live events and dazzle their audiences

    Are you gearing up for some real-life B2B events this year? We are!

    That's why we invited Gemma Shaw from Insideout Events to chat about something we've all been missing this year. For brands, events are fantastic places to connect with customers and reel in new ones. That's why your stand design should be on point.

    In this episode, we discuss what makes a great stand to engage visitors with, how to work with your stand designer and what you need to look out for as we emerge from the pandemic.


    Interviewer: Amy Burchill  https://www.linkedin.com/in/amy-burchill-64b53361/
    Guest speaker: Gemma Shaw  https://www.linkedin.com/in/gemma-shaw-6875b682/
    Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

    • 16 min
    Writer's block n' roll - turning tricky tech into copy that converts

    Writer's block n' roll - turning tricky tech into copy that converts

    For content creators and copywriters, it can often be a challenge to come up with creative ideas when dealing with subjects that are complicated or a little less ‘exciting’ - yet still absolutely necessary. 
    That’s why we were thrilled to chat with our very own freelance copywriting legend, Andy Baker.
    Andy writes content for a range of industries, including agencies, digital wellbeing, tech, sustainability, music, product design, and fashion. He's a creative wordsmith behind many of our blog posts and always has a quirky idea up his sleeve to help us reach our target audience. 
    In this episode, we'll discover how Andy generates such engaging copy. We’ll find out what tech brands can be doing with their content and what you should consider when bringing a freelance copywriter into your strategy.

    Interviewer: Vic Heyward https://www.linkedin.com/in/victoriaheyward/
    Guest speaker: Andy Baker https://www.linkedin.com/in/andybakercreativecopy/
    Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

    • 34 min
    Pride Month 🏳‍🌈🏳️‍⚧️ - Being LGBTQ+ in the Workplace

    Pride Month 🏳‍🌈🏳️‍⚧️ - Being LGBTQ+ in the Workplace

    June is Pride month! 🌈

    As well as colourful festivals and parties in the street, Pride is a time for us to remember those lost to hate crime, to recognise the LGBTQ+ people who have impacted history, and to acknowledge the work we still have to do in securing equality for all. 
     
    So, in this episode, we chat with our colleagues, Barney and Zé about what pride means to them. We’ll discover some of the experiences they’ve had being LGBTQ+ in the workplace and we’ll explore ways employers and employees can become allies to those who find themselves in marginalised groups. 

    Interviewer: Amy Burchill  https://www.linkedin.com/in/amy-burchill-64b53361/
    Guest Speaker: Barney Cox and Zé Meirinhos 

    Resources:
    Film: The Death and Life of Marsha P. Jonson
    The Stonewall Report: https://www.stonewall.org.uk/lgbt-britain-work-report
    Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

    • 24 min
    How PR can level up your marketing strategy?

    How PR can level up your marketing strategy?

    Have you ever wondered how PR can level up your marketing? Perhaps your curious to find out what it's like to work with an agency? 

    In this episode, we welcome Caroline Fletcher and Lee Simpson from Fourth Day PR. 

    Fourth day provides PR consultancy for tech companies, charities and nonprofits across the globe. From London all the way to Brisbane, Fourth Day's team are experts in using storytelling to cultivate healthy relationships with a brand's audience.

    For Bright, Fourth Day is vital in helping us build brand authority in the competitive world of tech and digital asset management. 

    So listen on to discover what goes on behind the scenes of PR, what challenges you might come up against in your own campaigns, and how exactly do you attack a PR strategy?!

    Credits:
    Interviewer: Amy Burchill  https://www.linkedin.com/in/amy-burchill-64b53361/
    Guest speakers: Lee Simpson https://www.linkedin.com/in/leemaxwellsimpson/ and Caroline Fletcher https://www.linkedin.com/in/carolinefletcherfourthdaypr/

    Fourth Day PR https://www.fourthday.co.uk/
    Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

    • 19 min

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