33 episodes

Join Vic Heyward and the team at Bright where we discuss everything from marketing, design and company culture to why we have a giant octopus on our wall...

The Big Bright Podcast Bright

    • Business

Join Vic Heyward and the team at Bright where we discuss everything from marketing, design and company culture to why we have a giant octopus on our wall...

    DAM for marketers - the best marketing tool you need in your life

    DAM for marketers - the best marketing tool you need in your life

    There's an abundance of marketing tools on the market. But are they really all they're cracked up to be? What if you could use just one tool that could save your hours every day?

    Well, we know one tool that's certain to change the way you work. Digital Asset Management (DAM).

    In this episode, we chat with Libby Marks, DAM copywriter and all-around tech expert. She writes many of our articles about DAM and knows her stuff when it comes to benefits and how your business can reap the rewards.

    In this episode, we explore:
    ✅How DAM can help marketers get creative again
    ✅How to calculate the hours and money you are losing, simply by not having easy access to your marketing collateral
    ✅The super-easy way to implement a DAM in your organisation

    RESOURCES
    Five reasons your marketing department needs (a DAM)  Three ways savvy marketers scale their social media with DAMThe Great Suppression: Why Marketing Teams Need More Freedom


    Interviewer: Amy Burchill 
    Guest speaker: Libby Marks | The DAM Copywriter | Write-on-Tyne
    Podcast produced by Let’s Talk Video Production

    • 32 min
    Let's play! How gamification can be used in marketing campaigns

    Let's play! How gamification can be used in marketing campaigns

    We’re seeing the term ‘gamification’ being used a lot more in marketing these days. It’s the application of traditional gaming methods in non-context environments - and it’s everywhere!

    In this episode, we invited Pete Jenkins to chat about all things gamification. Pete is the international authority on gamification. He's a lifelong gamer, successful entrepreneur, a lecturer and CEO of Gamification+. He mentors and trains companies worldwide on the use of gamification to solve business challenges. 

    We discuss how you can use gamification in your marketing campaigns, how it can help build brand awareness and how you can kick off your very own gamification project. We’ll also hear Pete’s predictions for gamification in 2022.


    Interviewer: Amy Burchill 
    Guest speaker: Pete Jenkins from Gamifiction+ 
    Podcast produced by Let’s Talk Video Production

    • 23 min
    How reward communications can form part of your employer brand

    How reward communications can form part of your employer brand

    We know how important it is to build a successful employer brand. There are lots of different elements that need to come together to formulate a strong EVP (Employee Value Proposition) and one of these is reward communications.

     In this episode of The Big Bright Podcast, we chat with Becky Hewson-Haworth on this particular aspect of building a strong employer brand. We chat about the importance of reward communications and how you can incorporate traditional marketing storytelling into your comms, forming a larger part of your employer branding strategy. 

    Listen in to discover:
    What are reward communications?Why are reward communications so important?How does reward communications fit into your employer brand strategy? How can you measure success and ROI in reward communications? How to ditch the jargon and make your reward comms accessible for all 



    Interviewer: Amy Burchill 
    Guest speaker: Becky Hewson-Haworth from Clarion Call Communications 
    Podcast produced by Let’s Talk Video Production: 

    • 27 min
    How B2B marketers can harness the power of games 🎮

    How B2B marketers can harness the power of games 🎮

    The global games market currently is worth a whopping 177.8 billion pounds. 🤯

    That trumps the music and film industry put together. 

    So, as marketers, how can use this to our advantage? 

    We chat with Cari Kirby, Head of Marketing at Peek and Poke, a BAFTA-nominated branded games studio. Their mission is to help brands of all shapes and sizes harness the power of games in their marketing. Cari's job is to increase people's awareness of branded games and show them how easy it can be to use them to engage and entertain their audience. 

    In this episode you'll learn:
    Why marketers should be paying attention to the games industry How gaming can increase brand awarness, lead generation and data capture Some key things you should consider before delivering into the world of games within your marketing. Interviewer: Amy Burchill 
    Guest speaker: Cari Kirby from Peek and Poke 
    Podcast produced by Let’s Talk Video Production: 

    • 21 min
    Your flight has been cancelled - how On the Beach increased email engagement during the pandemic

    Your flight has been cancelled - how On the Beach increased email engagement during the pandemic

    If you’ve not heard of On the Beach (OTB), then you may be familiar with their recent campaign and TV ad starring the one and only, Iggy Pop. 
    Because life really is better on the beach, right? 🏖️
    We think so. That’s why we were excited to welcome OTB’s CRM Manager, Adam Zullo onto The Big Bright Podcast to chat with us about an extraordinary marketing campaign that he and his team executed during the pandemic. You’ll learn: 
    The role of CRM (customer relationship management) in marketing How OTB used customer data and listening to inform their marketing messages Why a 40% email-open rate was so extraordinary Apple’s IOS 15 update - what this means for marketersTips for email marketers wanting to ramp up engagement rates Interviewer: Amy Burchill  https://www.linkedin.com/in/amy-burchill-64b53361/
    Guest speaker: Adam Zullo https://www.linkedin.com/in/adamzullo/ from On the Beach
    Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

    • 23 min
    How to create a buyer persona that informs your content strategy

    How to create a buyer persona that informs your content strategy

    In this episode, Matt Tomlinson from Red-fern joins us to discuss all things buyer personas.

    Perhaps you're new to the topic, you're working on a rebrand or maybe you're just refreshing your marketing strategy. Whatever you're doing, the buyer persona is a central part of your journey.

    We'll uncover:
    ✔ What a buyer persona is
    ✔ How to create a buyer persona
    ✔ What questions you need to ask your audience
    ✔ How you can create the ultimate content strategy for every part of your persona's journey

    Interviewer: Amy Burchill  https://www.linkedin.com/in/amy-burchill-64b53361/
    Guest speaker: Matt Tomlinson  https://www.linkedin.com/in/matthew-tomlinson-44ab2a152/ from Red-fern 
    Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com

    • 15 min

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