27 min

The Big Game: Costly Signaling and the Public's Trust Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    • Marketing

In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.

In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.

27 min