Want to grow your business? The Big Movement Podcast hosted by Byron Ingraham features entrepreneurs from around the world sharing their tips and strategies to achieve success in business. The Big Movement Podcast was created for YOU the Entrepreneur, the Small Business Owner, The Side-Hustler. If you're looking for ACTIONABLE advice to implement in your business, Byron Ingraham's guests deliver in each episode! Each episode features ONE THING that every entrepreneur should do in their business to create success. Find out more at http://www.byroningraham.com
231 Motivation Comes From Within
Often people look to outside sources to find the motivation to get through tough times, or to simply get through a tough day. However, what most people do not realize is that it always comes from within. The constant search for external motivation often keeps people stuck in a particular place as no one is able to motivate someone to do anything. Motivation is an internal state of mind, that is solely controlled by our thoughts and actions. The only way we are able to motivate ourselves is to look deep and remind ourselves why we must achieve our goals in life. We must always look inward to find what we are looking for within ourselves. While the world is full of answers, only inside can we find the reasons why we must do what we are destined to do. The root of motivation can be traced to two baseline emotions: Pleasure & Pain. These two emotions drive everything that we do. We either move towards them, or we move away from them. As each of us is different, we must take a moment to look inward to find which of the two drives us in life. Look at the actions you have taken in the past. Were they done because you wanted to avoid pain, or was it because of a pleasurable sensation as the result of achieving a goal? Once you discover which of the two motivates you, then it becomes simpler to know what actions you must take on a daily basis to find motivation. Whenever we have days that we need a little motivation, we simply need to look within and remember which of the two baseline emotions drive us and use it to our advantage.
230 Growth Is Outside Of Your Comfort Zone
If you have ever heard someone you need to play it safe in life to avoid getting hurt, then they are living a life of comfort without rewards. In order to win big in life, you must be willing to take risks to receive the rewards you deserve. Life can be scary, especially if it means falling down. Every great story has a backstory that's often never told. If you look at the most successful people in the world, each of them will have a story to share about the things they did before they finally hit it big. There is a misconception that you will hit it big on the first great idea you have. While this can happen, often it's one of many subsequent ideas that come to us that are successful in the way we originally envisioned. Success and failure are ultimately two sides of the same coin. You can't have one without the other. However, most people only want to focus on the successes in life because they are sexier. While success is great, we achieve our greatest growth thru failure. Why? When we fail, we learn how not to achieve a particular goal. In some cases, it's a result of not training hard enough, as in the case of athletic events. Or in business, it might be market timing or product research. Regardless of the industry, there will always be opportunities to learn from what didn't go right. There are those who say they haven't failed in life, my response is they haven't lived! If you are only playing it safe, and doing things that you know you will do well at, then the rewards will match your efforts. Can it be scary to leave your comfort zone? Absolutely! But it is a must if we want to achieve growth in our lives. The reason most people stay within their comfort zones is because of a high need for certainty. The moment we leave it behind, we enter a world where we don't know all of the answers or expected outcomes. We have to believe in ourselves that we have prepared enough for the uncertain moments to know how to handle them. Does this mean it will all go according to plan? Of course not. As one of my mentors once said. "Every best laid out plan is subject to change!" Once we embrace stepping outside of our comfort zone, we can begin experiencing growth in our lives!
229 Can You Hustle Too Much?
http://www.byroningraham.com/podcast/229-can-you-hustle-too-much The hustle wave is here, and I'm not talking about the dance either. For many entrepreneurs, there is an immense pressure to work 18 - 20 hours a day, 6 or 7 days a week. While this can yield great rewards in business, it comes at a cost! As an entrepreneur, especially in the beginning, there is a need to wear multiple hats as a business grows. However, this will often lead to working long days to perform the tasks of several people. As a business owner, it is vital to ask yourself a simple question, "What do I want my life to look like?" For many people, there is a belief that by working 18 hour days 7 days a week, they can provide for their family. While this might be true financially, the need for connection will go unfulfilled. For someone who is single, they will quickly find themselves alienated from all of their friends, as no one will have seen them in months or even years. If someone has children, they will miss the important events throughout their lives and never truly build a relationship. So what do you do? You have to ask yourself a question. What systems and resources do you need to have in place that will allow for you to create the financial freedom you desire, while spending time with family & friends. When you do this, it changes your perspective on how a business should really look like. Spending time with the people we care about in life is priceless, as no amount of money can buy back time. One of the simplest things anyone can do to gain time back in their lives is to make a list of daily tasks they can pay someone else to do. For example, it can be more efficient to have someone else create and post social media content to the various channels online to attract business leads. On the personal side, you might hire someone to clean your home once a week, or mow the lawn once a week. The opportunities are endless. I've heard from some people that they "enjoy" doing some of these things, the reality is they can become time sinks. If you had to choose between spending time with your family or cleaning your home for 4 hours on a Saturday, which would you choose? You have to look at tasks in your life from this viewpoint to determine what you should hire someone else to do. Another objection some people have is they don't want to pay someone to do it when they are capable of doing it themselves! Here's the thing, if you can do a task that generates $100 an hour, why not pay someone $10 an hour to take care of tasks you would have done anyways. This actually allows you to increase your revenue, as you are able to focus on revenue-generating activities, as opposed to day to day tasks you can hire someone to do for you.
228 How To Increase Your Engagement On Facebook
http://www.byroningraham.com/podcast/228-how-to-increase-your-engagement-on-facebook Over the past several days there have been numerous people posting about changes in the algorithm and wanting people to comment on their post. The key to engagement is to create amazing content that people want to consume. Every time Facebook adjusts the algorithm that controls what content is displayed within the newsfeed, there will always be a crowd of individuals complaining that people are not seeing their content. For starters, if you are actively running a business, you should be utilizing a page instead of a profile, but more on that later. When it comes to your personal profile, the key to having people engage with your posts is to create content that people actually want to consume. The vast majority of individuals who spend hours each day on Facebook truly want to connect with others and engage in some form of entertainment. Who do you know that wakes up and says to themselves, I want to be sold to today? I'm pretty sure hardly anyone has ever said that in their life. However, people do love to buy products or services that they believe in. If you want to increase your engagement on your personal profile or on your page, you must begin treating it as a media outlet. Look at what news channels do each day. They create compelling content that draws viewers in to watch their channel, often for hours at a time. Without compelling content, none of these outlets would be in existence. If you are unsure of this, simply go to any major news media website and look at the number of ads being displayed. The more attractive their content is, the greater the amount of ad revenue they will generate. Without ad revenue, a media outlet would be hard-pressed to remain in business. When you embrace the concept that news media outlets are utilizing, you will quickly discover that in order to attract an audience, you must shift your focus away from selling your "wares" to attracting people who want to consume your content each and every day. Does this mean it will all be serious content? No of course not. It does mean that you must be interesting enough to gain the attention of a large following. Only when you do this will you be able to attract a loyal following who will want to buy the offers you present to them, as they will know, like, and trust who you are.
227 Creating Your Destiny With Chris Burns
http://www.byroningraham.com/podcast/227-creating-your-destiny-with-chris-burns Chris coaches entrepreneurs and high-achievers to eliminate limiting beliefs and take courageous action. He’s spoken at 90+ events across the U.S., to rooms of 250+ people, and in the last 10 months, has interviewed over 150 leaders on his 12hr marathon. Chris's fascination for entrepreneurship and success began while in high school. During this time he ventured down the wrong path in life that manifested in highly unproductive ways that ultimately led to him hitting rock bottom. At this point, he made a commitment to never be in this position again. His career in sales began like many people in network marketing and door to door sales. This forced him to learn how to communicate, be a leader, as well as learn business skills and principles. One of the most important aspects of success is the language we use in our lives day to day. If we want to improve the results we are experiencing, then we must change the language we utilize. For example, if you say today is an "Ok Day" then you are allowing mediocrity to enter into your life. However, if you say "Today is the best day ever", then you are opening yourself to a whole new field of possibilities. It is important to become aware of any limiting beliefs you may have, as each of these must be shifted and transformed into an empowering vision. Additionally, you must commit to living a very big life. One of the easiest ways to do this is to declare to the world that you will accomplish something massive. Even if you do not hit this goal, you will have accomplished much more than simply shooting for a small goal in life. The One Thing Chris recommends is to take on more leadership opportunities and abilities. Go to events and ask if you can volunteer. Look for ways you can step up in life, and in the world around you. To learn more about Chris visit: http://www.beyourgps.com
226 Why Warm Audiences Matter In Marketing
http://www.byroningraham.com/podcast/226-why-warm-audiences-matter-in-marketing Everywhere you look, you will see ads promoting one type of a business or another. However, the vast majority of people are cold marketing to an audience. While this works, there is a better way! The lifeblood of any and every business is the ability to generate leads to convert into paying clients. As the marketplace becomes more and more crowded with advertisers promoting their businesses it is vital to look for ways to increase the effectiveness of our marketing. One of the most effective ways is to transition away from sending offers to cold audiences and instead transform them into warm relationships. In business, it is far easier to sell a product or service to someone that already knows, likes and trusts you. It has been a cornerstone of business since the dawn of time. Yet, with the rapid expansion of online marketing, most businesses have forgotten this principle as they transitioned their marketing online from offline. When we market our services in person, people have a chance to interact and connect with us allowing them to get to know who we are. While the same process for connecting with someone doesn't work online, we can do the next best thing. Create compelling videos. Why Video? Video is fast becoming the most popular medium for connecting with audiences. Simply look at the rise of Snapchat and Instagram Stories. Two platforms designed primarily with video interactions in mind. Yes, people do use images with them but look at how many users focus on creating short videos to connect & engage with their audiences. By utilizing video, we can convey emotions and let people know how we can help them with problems they are currently experiencing in their business. This medium also allows for viewers to get to know who we are before having to buy anything. Think about that for a moment. Most people don't buy right away primarily because they don't know you yet. As a result, people take their time to investigate who you are, visit your website, look at your social media content, etc. But with video, you are able to convey your message in a way that compels them to want to know more about you. The other main advantage of utilizing video to build a warm audience is the ability to overcome objections in advance. Objections are the one thing that will stop a sale cold in its tracks. However, if you dispel them in advance through content, then there will no longer be any barriers for someone wanting to invest in your offerings. This strategy can be utilized in any industry, after all, we do business with people that we know right?
Great Show and host
Byron and the Big Movement Podcast is a great resource for people and leaders who are seeking to be better than they were yesterday. Byron really gets the best out of himself and his guests!
Makin' it happen!
Incredible guests, inspiring stories. Laura Ingram's story of being an inner-city teacher is incredible. Makes me realize the pressure our schools are under and why our kids struggle to be successful.
The Big Push!
So far, I've found several episodes that give me the right push of motivation. Looking forward to more.