16 episodes
THE BIG RESET—Marketing & Business Edition Scott Harkey
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- Business
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5.0 • 2 Ratings
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Welcome to The Big Reset - Marketing & Business edition, a bold, new, weekly podcast that takes a deep, authentic look into the lives of diverse entrepreneurs, athletes, celebrities, industry leaders, CMOs, artists, and others who have succeeded, failed, overcome incredible hardships, and devoted their lives to helping others.
The Big Reset centers around human truth. Host Scott Harkey is a successful entrepreneur whose own life journey took many twists and turns. In each episode, he and his guests have real, often difficult conversations to uncover valuable insights. They provide inspiration, memorable life lessons, and fresh points of view.
This show explores the personal and professional growth of each guest. It shines a light on how brands must be authentic to tap into their customers' souls to build long-lasting relationships. Episodes highlight the changing landscape in marketing and consumer behavior trends. They also reveal the importance of the human element when connecting to audiences.
Scott serves as president and CEO of OH Partners, an Inc. 500 company recognized as one of the fastest-growing advertising and digital marketing agencies in the country. He also serves as CEO of OH Holdings, which consists of many specialized marketing firms. These research, film, social media, and digital geared companies serve today’s brand marketers’ biggest challenges. Scott and OH work with national brands like The Walt Disney Company, Virgin Hotels, Wynn Resorts, Pepsi, National Geographic, and Armor All, Anheuser-Busch.
Much of Scott's life involved “head trash” – a struggle familiar to many. As a tactile learner, Scott didn't do well in classroom settings. Instead, he dropped out of college to pursue his passion for marketing. In 2008, his entrepreneurial spirit and competitive nature helped him found and grow an agency. But all that “head trash” led to unhealthy habits and poor decisions. In 2017, Scott had a life-altering experience that was so powerful that he wrote a new book, “The Big Reset.”
Find the courage to be authentic in a marketing landscape where exaggerated promises from various software and tools muddle the water. Prepare for the future and create effective content. Learn how to identify and deal with the information and data you receive. Together, we'll sift through all the information to successfully build your personal brand. Gain valuable insights, advice, and key takeaways that you can put in place during any marketing dilemma.
With the marketing industry heading for big shifts, it's time to align yourself with the true leaders in the industry. Tune into Playing with Fire no matter where you are in your life. Then, let us know how each guest’s story has inspired you to find the courage to be true to yourself. Follow Scott at
Linkedin: https://www.linkedin.com/in/scottharkey/
Twitter: https://twitter.com/SharkeyAZ
Instagram: https://www.instagram.com/scottharkey/ .
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12 | Treating Unhealed Trauma And Why It’s Vital For Recovery With Brandon Lee
Addiction is a widespread disease that affects millions. It preys on victims of trauma and circumstance and does not care for class, race, age, or celebrity. Brandon Lee is the main anchor for CBS in Phoenix and is also the Ambassador for Sabino Recovery, a trauma and addiction treatment center. He sits down with host Scott Harkey and goes into detail about his own unhealed traumas that led to his addictions. He emphasizes the value of being honest with yourself, removing the shame and stigma around drug addiction, and seeking treatment. He also talks about the importance of speaking up, especially as a public figure, and shares his views on different healing modalities that may help anyone listening. Get to know his story and be inspired by his purpose on this episode of The Playing With Fire Podcast.
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E17 | Marketing Advice For A Growing Brand With Todd Davis
What's the best marketing advice for a growing brand? Number one is you cannot play safe. The guest for today's episode is Todd Davis, Chairman of the Board at Kadenwood. Todd talks with Scott Harkey about how growing brands cannot copy someone else's marketing strategy. Even if you tweak it a little and paste your brand name on it, it won't work. You need a different strategy to reach your goals. Be bold and take chances! Tune in for more insights to grow your brand!
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E16 | Broadcasts, Podcasts, & More: Creating Engaging Content Using Audio With Gayle Troberman
Nowadays, there exist podcasts for every and any topic of interest you may want to know. But how did audio-based media grow into one of the most marketable forms of media? Gayle Troberman, Chief Marketing Officer of iHeartMedia, shares how they rebranded the company and became one of the few who maximized the opportunity of using audio as a medium for creating engaging content early on. She joins host Scott Harkey to discuss the advantages of using audio and the vast possibilities it opens for your company. Gayle also talks about how to use The Podcast to Broadcast Formula to expand your reach.
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E15 | The Impact Of Empathy In Advertising With Frank Ippolito
Empathy in advertising seems obvious, but it is often overlooked in favor of calculated strategies. In this episode, Frank Ippolito, Copywriter and Senior Creative Director for OH Partners, joins host Scott Harkey to talk all things advertising. Frank shares incredible insight on how empathy is the key to creating an ad that truly connects and resonates with people. They talk about the common thread between some of the most memorable and iconic spots and reminisce about brands that truly hit home. Scott and Frank also share valuable tips and reminders for anyone out there looking to create an effective ad.
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E14 | Best Practices For Marketing Success With Erick Dickens
What makes some marketing ideas fail and others succeed? One of the best practices in marketing is persistence. Scott Harkey’s guest today is Erick Dickens, Co-Founder and CEO of Kadenwood. Erick discusses with Scott how he managed to pull off a multi-dollar project other companies failed in. That’s because he was persistent in getting and analyzing the data he needed to make it work. Join in the conversation and witness Erick’s marketing journey. You’ll come out a better marketer! Tune in!
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E13 | Setting Goals High And Becoming The Youngest CEO
Recognize your skillset and where you want to go. The show’s guest today is Ahron Cohen, AZ Coyotes’ Youngest CEO. Ahron shares with Scott Harkey how he has always set his sights on the sports industry early on. So he grabbed every opportunity he can to get closer to that goal. He would absorb every experience like a sponge and use that to propel him forward. All that combined with luck made him AZ Coyotes’ Youngest CEO! Listen to this episode and learn what you need to accomplish your goal. Dive in!
Customer Reviews
Every Entrepreneur and Marketer Should Listen
What a wealth of knowledge Scott has to share through his experience as a marketing leader and business owner. His interviews are captivating and easy to listen to while picking out nuggets of wisdom from his incredible list of guests. Definitely worth the listen!