14 min

The Big Virtual Influencer Episode Social Media Sucks

    • Marketing

Who's your favourite virtual influencer?
On this episode the minds of Kubbco explore what brands can gain from developing a virtual influencer – aka a CGI-based, fictional avatar whose uncanny resemblance to a real person enables the brand to tap into storytelling and a bunch of other cool ideas.
But are virtual influencers really as novel as the name implies? Or was Kellogg's Tony the Tiger, or McDonald's Ronald McDonald, actually precursors to @lilmiquela and KFC's Colonel?
Dive into this episode to find out why virtual influencers are a thing – and what kind of value they add to brands and consumers.
 
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g

Who's your favourite virtual influencer?
On this episode the minds of Kubbco explore what brands can gain from developing a virtual influencer – aka a CGI-based, fictional avatar whose uncanny resemblance to a real person enables the brand to tap into storytelling and a bunch of other cool ideas.
But are virtual influencers really as novel as the name implies? Or was Kellogg's Tony the Tiger, or McDonald's Ronald McDonald, actually precursors to @lilmiquela and KFC's Colonel?
Dive into this episode to find out why virtual influencers are a thing – and what kind of value they add to brands and consumers.
 
Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://bit.ly/3K1suVr
Social Brief (Social media news): https://bit.ly/3I68D6g

14 min