Newsletter & Email Growth: Growth In Reverse

The Biggest Mistakes We See Newsletters Making (#002)

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#002 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan cover the 12 most common mistakes they see newsletter creators making—and how to fix them.

Get the full list of mistakes and 75+ newsletter growth tactics here: https://growthinreverse.com/mistakes
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KEY TAKEAWAYS

  • Mistake #1: Poor Format & Content
  • Mistake #2: Hiding your subscribe form
  • Mistake #3: Too many other links
  • Mistake #4: Unclear value
  • BONUS Mistake: Not collecting social proof
  • Mistake #5: Not sending a welcome email
  • Mistake #6: Using the same welcome sequence for everyone
  • Mistake #7: Ignoring social media
  • Mistake #8: Not partnering with other creators
  • Mistake #9: Not using lead magnets
  • Mistake #10: Not thinking about revenue soon enough
  • Mistake #11: Too many revenue streams (at first)
  • Mistake #12: Promoting with sponsors & affiliates you don’t believe in

LINKS MENTIONED

  • Alex Garcia's Optimized Onboarding Process
  • Katelyn Bourgoin's Reverse Lead Magnet Strategy
  • How Olly Richards earned $175,461 from a Google Doc
  • Growth In Reverse PRO Community
  • Check out all these mistakes here: https://growthinreverse.com/mistakes

FOLLOW ON SOCIAL

  • Chenell: Twitter | LinkedIn | Bluesky
  • Dylan: Twitter | LinkedIn | Bluesky

OUR NEWSLETTERS

  • growthinreverse.com
  • growthcurrency.net

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Thanks to Tim Forkin for editing these episodes.