23 min

The bitter story behind tea, Andrew Ethuru, Kenyan tea farmer Building Better Business

    • Business

Andrew Ethuru, Kenyan tea farmer and former Cafédirect Board Director

Andrew gives us insights into where our tea comes from and why buying ethical tea that pays a fair price to farmers is vital in ensuring its future. We discuss how tea prices and climate change are the biggest challenges faced by tea farmers, which can only be combated collectively.

Andrew recalls his time as a Director on the Cafédirect Board and how his farming experience was valuable in shaping the business.


Hear his accounts of some of Cafédirect’s producer support programmes that worked alongside tea co-operatives to strengthen their businesses.

Andrew Ethuru, Kenyan tea farmer and former Cafédirect Board Director

Andrew gives us insights into where our tea comes from and why buying ethical tea that pays a fair price to farmers is vital in ensuring its future. We discuss how tea prices and climate change are the biggest challenges faced by tea farmers, which can only be combated collectively.

Andrew recalls his time as a Director on the Cafédirect Board and how his farming experience was valuable in shaping the business.


Hear his accounts of some of Cafédirect’s producer support programmes that worked alongside tea co-operatives to strengthen their businesses.

23 min

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