40 min
The Blank Slate Podcast, Episode Seventy-Nine - This Isn't A Side Hustle. The Blank Slate Podcast
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- Marketing
We're back, and on today's episode we talk to Tracy L. Coenen, CPA, CFF, Forensic Accountant & Fraud Investigator, Sequence, Inc. about how when it comes to divorce, everyone knows there is a problem, they just don't know there's a solution as well (as well as how disturbing Coenen finds watching people get taken in divorce), her hatred of billable hours, because she doesn't want to sell her time, she wants to sell a result, looking for patterns and asking where did the money go, and most especially, drum roll please...Coenen's creation of the Divorce Money Guide, her desire for the guide to make forensic accounting accessible, and how she's playing the super long game in the marketing of the guide (including appearing on podcasts like ours and maybe yours too).
We're back, and on today's episode we talk to Tracy L. Coenen, CPA, CFF, Forensic Accountant & Fraud Investigator, Sequence, Inc. about how when it comes to divorce, everyone knows there is a problem, they just don't know there's a solution as well (as well as how disturbing Coenen finds watching people get taken in divorce), her hatred of billable hours, because she doesn't want to sell her time, she wants to sell a result, looking for patterns and asking where did the money go, and most especially, drum roll please...Coenen's creation of the Divorce Money Guide, her desire for the guide to make forensic accounting accessible, and how she's playing the super long game in the marketing of the guide (including appearing on podcasts like ours and maybe yours too).
40 min