
100 episodes

The Blogger Genius Podcast with Jillian Leslie Jillian Leslie
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4.8 • 106 Ratings
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Welcome! I'm Jillian Leslie, host of The Blogger Genius Podcast and founder of MiloTree.com & CatchMyParty.com, online business thought leader, and Stanford MBA.
In each episode, I interview other successful bloggers, online entrepreneurs, and online business experts to talk about what's working NOW in the digital space.
If you're a blogger or an entrepreneur, you'll definitely want to learn how to implement these newest strategies!
I break it down. I'm not afraid to ask hard questions. Real takeaways in every episode! Please read iTunes reviews to see how the podcast has helped others just like you!
This podcast is brought to you by MiloTree, the smart social media pop-up app you embed on your website or blog to grow your social media following on Instagram, Facebook, YouTube, and Pinterest, plus your email list.
Please reach out to me at jillian@milotree.com with any questions or comments. I'd love to hear from you!
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Secret Truths About Selling - Part 2 (Insider Tips on 6 Best Ways to Sell)
Jillian Leslie, host of The Blogger Genius Podcast, is excited to share the second part of her series on selling. If you haven't yet, first listen to Part 1 - Why Selling Is So Uncomfortable!
In today's episode, Jillian explores six key tactics and platforms that can help bloggers, creators, and online entrepreneurs make sales and expand their online presence.
Upcoming Live Workshop
Before diving into the details, Jillian announces an upcoming one-hour live workshop on Zoom. This workshop aims to assist participants in transforming their membership ideas into profitable ventures.
It's called: "Launch Your Low-Key Membership in 12 Days With No Stress." This workshop presents a fantastic opportunity for learning, growth, and networking with fellow creators.
Show Notes:
Launch Your Low-Key Membership in 12 Days with No Stress Workshop MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes
Subscribe to the Blogger Genius Podcast:
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Other related Blogger Genius Podcast episodes you’ll enjoy:
Secret Truths About Selling – Part 1 (Why Is It So Uncomfortable?) with Jillian Leslie 5 Tips to Get Out of Your Own Way and Sell with Joy with Jillian Leslie Craft an Easy Digital Product in Real Time with Michelle Marks
MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33. Plus, there’s a limited-time offer of a one-hour -
Secret Truths About Selling - Part 1 (Why Is It So Uncomfortable?)
Jillian Leslie uncovers the secret truths about selling, and why it's so uncomfortable for most of us.
Jillian talks about how selling is a skill that everyone engages in whether we realize it or not. She shares that we are always selling, even if it's not for money. Any time we try to influence someone's behavior, we are selling.
Jillian's Four-Part Series on Selling
This is episode 1 in Jillian's four-part series on concrete strategies for becoming more comfortable with selling.
This series is designed to help you evolve your strategies and mindset so you feel comfortable selling your own products and services.
Show Notes:
MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes
Subscribe to the Blogger Genius Podcast:
iTunes Stitcher YouTube Spotify
Main Takeaways of the Episode
The Universality of Selling Everyone is selling, consciously or not. It's importaint to recognize and honethis skill for various aspects of life. The Discomfort of Selling Acknowledge that selling often feels awkward and uncomfortable. The goal is to get beyond the common emotional hurdles people experience selling. Selling as a Muscle Selling is a skill that can be developed over time. Comparison to physical exercise like running on a treadmill: the more you do it, the easier it becomes. Ethics and Self-Perception in Selling Selling does not make you a bad person. Especially for women, selling is not manipulative but a way to be compensated for providing value. Personality Types and Selling It is not true that only certain personality types are suited for selling. Diverse personality traits can be leveraged in sales. Failure as Information If no one buys what you’re offering, it’s not a reflection of your worth. Unsuccessful sales attempts provide valuable information for strategy adjustment. The Importance of Speed and Imperfection Quick action wins always over prolonged planning. "B minus" work moves you forward. The metaphor of a miner: If one area you are digging in doesn’t yield gold, the lesson is to try digging someplace else.
Other related Blogger Genius Podcast episodes you’ll enjoy:
5 Tips to Get Out of Your Own Way and Sell with Joy with Jillian Leslie Crush Social Media Anxiety and Build a Thriving Online Presence with Lauren Litt The 13 Superpowers of the Most Successful Entrepreneurs with Jillian Leslie
MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products
I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support.
MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33. Plus, there’s a limited-time offer of a one-hour free coaching call for those who purchase before the end of September. -
Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops
In today's episode of The Blogger Genius Podcast, Jillian Leslie digs into the fascinating story of gluten-free sourdough baker and food blogger, Natasha Levai, creator of Natasha's Home, on how she made $1.5k in her first month selling ebooks and workshops.
The Power of Digital Products
Before diving dive into Natasha's story, Jillian want to share a tool that has been a game-changer for so many non-techies. It's called MiloTreeCart, a platform that simplifies the process of selling digital products. It's currently available for a lifetime deal of $349 or three easy installments.
And guess what? If you purchase the tool by September 15th, you'll receive a Customized Product Action Plan for FrREE that gives you the step-by-step instructions on how to create your first 3 digital products! Jillian usually charges $250 for this service, but it's free until September 15th, so act now.
Show Notes:
MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Natasha's Home Eat Blog Talk Podcast Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes
Subscribe to the Blogger Genius Podcast:
iTunes Stitcher YouTube Spotify
Natasha's Journey to Digital Products
Natasha, who is based in Hungary, was inspired by the podcast episode of Eat Blog Talk, where Jillian discussed with the host, Megan Porta, the ease of selling digital products. Natasha felt that as a blogger, she should have a digital product to sell.
Despite her limited time, Natasha quickly created an ebook by compiling her blog recipes and styling it using Canva. She kept it simple, with sixteen recipes and notes, and priced it at $9.
The Power of Niche and Community
Natasha promoted her ebook to her Facebook group, which boasts over 22,000 members and is highly engaged due to its niche focus on gluten-free sourdough. She believes that the group's engagement has contributed to its rapid growth.
They discussed the importance of finding a niche and how it has contributed to Natasha's success. She shared her initial hesitation about narrowing down her focus to gluten-free baking, but ultimately found that it simplified her life and allowed her to become an expert in a specific area.
The Ebook Success
Initially skeptical, Natasha was pleasantly surprised when people started buying the ebook. She also tried selling the ebook on her website, but most of the sales came from her Facebook group.
Exploring Other Platforms
Natasha reached out to Jillian for advice on other platforms to sell her ebook. She had heard about Gumroad but was concerned about the percentage they would take from her sales. After discovering that MiloTreeCart didn't take a cut from sales, Natasha became interested in our lifetime membership offer.
Investing in Your Audience
Jillian believes in the concept of karma on the internet, where putting out good content leads to receiving good things in return. She wants to help my audience grow their businesses because it brings her happiness and contributes to the growth of her own business.
Natasha's Experience with MilotreeCart
Natasha shares her positive experience with MilotreeCart. She appreciates the templates and resources they offer for free, which have helped her make back more than she initially invested. She believes that investing in MilotreeCart is a great opportunity for those with an existing audience.
Launching Her First Workshop
Natasha's experience hosting her first paid workshop was a significant milestone in her journey. After the success of her ebook, she decided to expand her offerings and create workshops to provide more value to her audience. She put in effort to plan and deliver a high-quality workshop, and the results were impressive. Hosting her one-hour live workshop, she made over $400.
The "B-minus Work" Concept -
Beat Self-Doubt: Charge More & Succeed!
Today, I'm welcoming guest, Andrea Liebross, business coach and host of the "Time to Level Up" podcast, onto the show. We discuss the challenges of building a business, overcoming self-doubt, and navigating the "messy middle" of entrepreneurship.
Andrea shares her method called "schedule-plan-do" and emphasizes the importance of addressing underlying issues. We also talk about the reality of business building, the concept of confidence, and the importance of seeking support.
We discuss staying consistent, pricing, and getting out of one's own way.
Show Notes:
MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Andrea Liebross Time to Level Up Podcast Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes
Subscribe to the Blogger Genius Podcast:
iTunes Stitcher YouTube Spotify Amazon Music
The Messy Middle of Entrepreneurship
In my conversation with Andrea, we discuss the challenges of how to overcome self-doubt and navigate the "messy middle" of entrepreneurship. Andrea shared her entrepreneurial journey, starting with her background in recruiting, hiring, and training new entrepreneurs.
She noticed that many entrepreneurs faced challenges and self-doubt when they reached the "messy middle" stage of their businesses.
Balancing Business Growth with Motherhood
Andrea and I also touch on the challenges of balancing business growth with motherhood. I share my experience of feeling overwhelmed when my daughter was younger, and how I couldn't imagine being able to drop her off at a playdate and leave.
However, I did find that my daughter became more independent over time. Andrea related to this struggle and mentioned a client who is currently dealing with sleepless nights due to her children. We agree on the importance of having grace and understanding during these challenging stages of life.
The "Schedule-Plan-Do" Method
Andrea introduces her method called "Schedule Plan DDo" and explains how she helps her clients delegate tasks and create processes to make their businesses more efficient. She emphasizes the importance of addressing the underlying issues, such as exhaustion, rather than just focusing on the overwhelming to-do list.
Embracing Discomfort in Business Building
We both agree that the reality of business building is often messy, uncomfortable, and challenging, contrary to the glamorous image portrayed on social media. We discuss the importance of embracing discomfort and pushing through it to achieve success. We normalize the feeling of unease as a sign that one is moving in the right direction.
Confidence and Entrepreneurship
Andrea discusses the concept of confidence and how it is not about always feeling prepared or determined. She explains that confidence is simply the willingness to feel every feeling, including frustration, anxiety, and stress. She emphasizes the importance of embracing ambiguity and uncertainty, as they are inherent in entrepreneurship.
The Importance of Support and Positive Mindset
Andrea highlights the significance of seeking support from coaches, mentors, and communities. She mentions a study by Harvard Business Review that found businesses that sought support were more likely to succeed. We agree that reframing negative thoughts and focusing on the positive can make a significant difference in one's mindset and overall success.
Overcoming Self-Doubt and Pricing Challenges
We discuss the importance of staying in the game and overcoming self-doubt in order to achieve success in business. Andrea mentions the antidotes to negative self-talk and catastrophizing, which include surrounding yourself with supportive people who can counter those thoughts. We also discuss the issue of pricing and how it is often tied to one's self-worth. Andrea suggests that the price you -
Why Hosting a Paid Workshop Is a Great Way to Make Extra Cash
HToday, I'm excited to share some insights on a topic that's been gaining traction lately - hosting paid workshops to make extra cash.
I'll also share our tool that simplifies the process of selling digital products, including workshops called MiloTreeCart. So, let's dive in!
Show Notes:
MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes
Subscribe to the Blogger Genius Podcast:
iTunes Stitcher YouTube Spotify Amazon Music
Introducing MiloTreeCart: A Game-Changer for Non-Techies
As a non-techie myself, I understand the challenges of selling digital products. That's why I'm thrilled to introduce MiloTreeCart, a tool designed specifically for us non-techies.
Whether you're selling downloads, workshops, memberships, or mini-courses, MiloTreeCart simplifies the process. It offers features such as sales pages, checkout pages, a sales dashboard, upsells, and support.
For a limited time, you can get a lifetime deal of MiloTreeCart for $349 or three easy installments. Plus, there's a 30-day money-back guarantee. And here's the cherry on top - if you purchase before the end of August, you'll get a bonus one-hour free coaching call with me!
The Benefits of Hosting a Paid Workshop
Hosting a paid workshop has numerous benefits. It's easy to set up, provides a concrete win for participants, allows for authenticity and connection with your audience, helps test ideas and build authority, and creates an asset that can be resold.
When selecting a topic for your workshop, make sure it's specific, aligned with purchasing triggers (like making money, saving money, saving time, happiness, pain relief, or social status), and resonates with your audience.
Essential Tech Tools for a Successful Workshop
To host a successful workshop, you'll need three essential tech tools: Zoom for hosting, MiloTreeCart for payment processing, and an email service provider for communication with attendees. Don't shy away from promoting your workshop through various channels, including email, social media, and personal outreach.
As for the structure of the workshop, I recommend a one-hour session with an introduction, 3 main teaching points, and 15 minutes at the end for questions.
Pricing Your Workshop: A Balancing Act
Pricing workshops can be tricky as it depends on the niche and requires trial and error. Experiment with different pricing strategies, such as offering early bird prices and using coupon codes or discounts.
Always consider the value participants will receive from attending the workshop. For instance, if your workshop teaches people how to save money and they could potentially save $100, price the workshop at $40, allowing participants to net $60 in savings.
Real-Life Success Stories
Hosting a paid workshop has become simpler with tools like Zoom, MiloTreeCart, ChatGPT, and email services.
Let me share some real-life examples of successful workshops. A wreath-making workshop generated $1,800, gluten-free sourdough bread workshops earned close to $500 each, and a social media workshop made $1,100 by optimizing Instagram bios.
These examples are simple and achievable, encouraging you to let go of perfectionism and embrace "B-minus work" that is both above average and doable.
A Limited-Time Offer You Can't Miss
Currently, MiloTreeCart is being sold for a limited-time lifetime deal of $349, which has allowed workshop hosts to make additional money. I assure you that future features will be grandfathered in for those who purchase now, but the pricing model will eventually transition to a subscription-based model. So, grab this opportunity while it lasts!
Hosting paid workshops is a fantastic way to connect with your audience, share your knowledge, and generate -
Craft Easy Digital Products in Real Time
In this week's episode of The Blogger Genius Podcast, I'm interviewing Michelle Marks, a business coach who specializes in helping women run businesses from home.
We talk about how easy it is to come up with a digital product idea and I challenge her to come up with one during the interview in real time.
The Power of MiloTreeCart
Before diving into the conversation with Michelle, I introduce share how selling digital products is a breeze with MiloTreeCart. This tool offers features like fill-in-the-blank sales pages, check out pages, upsells, and amazing support.
Currently we have a limited-time offer where you can purchase MiloTreeCart for a lifetime deal of $349 or in three easy installments, with a 30-day money-back guarantee.
As a bonus, I'm offering a one-hour free coaching call for those who purchase before the end of August.
Michelle Marks: From Freelancer to Business Coach
Michelle shares her entrepreneurial journey, which began with freelance gigs in writing and photography. She later started a graphic design business and, after having kids, found a passion for working with women who run businesses from home.
She now specializes in helping them create and sell scalable digital products.
Understanding Digital Products
We discuss the definition of digital products, which Michelle describes as anything that can be sold as a file.
We also touch on the blurred lines between coaching and digital products, with coaching being a service but also a form of digital product. We agree that memberships are considered digital products because they are infinitely scalable
Creating Unique Digital Products
Michelle explains that even if there are already many products out there, someone can bring their own style, perspective, and lessons learned to create a product that reaches people on a unique level.
She suggests that a blogger should consider her target audience's goals, problems, and desires when deciding what kind of product to create.
Selling Digital Products and Finding Initial Customers
Michelle says that an ebook could be a great option for bloggers who excel in written content, as it provides a shortcut for readers to learn and take action.
Understanding the Customer's Journey
Michelle emphasizes the importance of understanding the next stage in a customer's journey. She uses the example of someone who wants to expand their plant collection but has doubts about their ability to keep the new plants thriving.
To address this, she suggests creating a list of easy-to-care-for plants that the person can purchase. This way, they can continue to expand their plant collection with confidence.
Exploring Other Possibilities
We also explore other possibilities within the plant niche, such as selling the health benefits of being a plant owner or offering workshops on creating personalized pots.
Michelle encourages thinking outside the box and brainstorming different ideas to cater to various personas within the target audience.
Dealing with Products That May Not Sell Well
Michelle acknowledges that dealing with products that may not sell well can be challenging and may trigger feelings of rejection. However, she advises reframing these experiences as learning opportunities.
The Importance of Community and Mindset
Michelle shares her belief that having a supportive community is vital for success, as it provides validation, help, and feedback. I agree, stating that building a business can be lonely without people who understand and support your goals.
Connect with Michelle Marks
Michelle invites listeners to connect with her on Instagram and join her Facebook group, "Growing Your Business with Digital Products." She describes the group as a place where digital product creators can find support, training, and resources from someone who has made mistakes and experienced both successful and unsuccessful product launches.
Wrapping U
Customer Reviews
Love this show!
Jillian is super knowledgeable about business, entrepreneurship, marketing and more! I recently have been enjoying her episodes on AI, SEO and ebooks. Definitely recommend listening to this show if you’re looking for a fun business podcast to add to your list.
Real tips you can utilize today!
I love Jillian's 6 Purchasing Buckets! She really breaks down how to move the needle in your biz by staying on top of new trends.
Relevant and inspiring!
As a food blogger, I find Jillian’s podcast so helpful for growing my business AND staying inspired on the journey. Thank you for producing such great content!