Join us for a bi-weekly go-to-market podcast, where we explore the best ways for businesses and professionals to engage with their audiences.
Every organization has a story to tell. Whether it is a nonprofit, a retail store, a service provider or something else, your story determines who your audience is and impacts how your business will grow. This week, Anasa Troutman, executive director at Historic Clayborn Temple, joins us to discuss the "why" behind this powerful organization. […]
Small Business Communications
Small businesses face a number of challenges and opportunities that promote growth and innovation. Often, small business owners are able to cultivate personal relationships with their audience and devote more effort into the company's unique personality. They also have to compete with larger companies, and must find creative ways to stand out from the crowd. […]
The Importance of Education in PR
The PR industry is fast-paced and ever-evolving. Public relations professionals must conduct ongoing research in order to represent their clients as relevant leaders in their industries. These skills are rooted in education, whether from a university or self-study. This week, we are exploring the importance of building a mindset of learning in PR-related work. Meeman […]
Incorporating Video Into Your PR Strategy
First, it was photos, and now, it's video. Social media and online search platforms look for specific elements on a company's website and social channels that are deemed "worthy content" to show their users. Today, if your brand isn't marketed through video content, it may be missing out on substantial online business. Staying up-to-date on […]
Social Media as a PR Function
In a digitally powered business world, companies must have an online presence to reach their audience. Consumers have migrated to a social media landscape, and traditional PR is now supplemented with online media marketing. In this episode, our hosts are joined by inferno PR account coordinators, Garner Keppen and Lauren Berry. They discuss different social media […]
Promoting a Brand from the Inside Out
PR professionals learn a lot from our clients as we help them tell their company's story, starting with building a strong internal culture, to establishing the right voice on social media. Understanding a business, its stakeholders and its goals is fundamental to creating a brand that thrives internally and externally. This week, Beth and Brandon […]
This podcast does a good job with q&a follow-through. Often other business podcasts will pose a question and then will never get around to answering it. Several times during this episode the hosts were very good to not only answer the question they posed, but gave real life examples of solutions to the problem they were attempting to solve.