5 episodes

The Bond is about forming deeper customer connections in marketing and sales.
We want to help business leaders realise their ambitions with greater customer relevance and authenticity. To achieve commercial success by being more mindful of customer experiences. All the while building capability and performance on robust strategy, process and technology.
Over time it will be an A-Z of winning contemporary marketing and sales practice. You’ll gain insights about how to build deeper customer connections and grow in today’s hyper-competitive markets.

The Bond. Marketing and Sales‪.‬ The Bond.

    • Business

The Bond is about forming deeper customer connections in marketing and sales.
We want to help business leaders realise their ambitions with greater customer relevance and authenticity. To achieve commercial success by being more mindful of customer experiences. All the while building capability and performance on robust strategy, process and technology.
Over time it will be an A-Z of winning contemporary marketing and sales practice. You’ll gain insights about how to build deeper customer connections and grow in today’s hyper-competitive markets.

    Increasing sales conversion with inbound sales. Episode 5.

    Increasing sales conversion with inbound sales. Episode 5.

    A CRM full of great leads means nothing without sales conversion. In this episode, Im and Stu discuss inbound sales methodology, the sales process, sales and marketing alignment, and how technology-driven automation helps to deliver the better customer experience with increased sales conversion at scale.


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    • 13 min
    Creating a marketing strategy from scratch. Episode 4

    Creating a marketing strategy from scratch. Episode 4

    A strategically focused and customer-centric approach to marketing is essential to effectiveness and return on investment. Im and Stu discuss why your marketing strategy matters, what makes a great marketing strategy, and how to go about creating one. 


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    • 15 min
    Building a brand that really connects. Episode 3

    Building a brand that really connects. Episode 3

    A truthful, thoughtful and purposeful brand strategy is essential to business success. It should codify business strengths, values and purpose in a compelling way for your most valuable potential customers and people. Im and Stu explore the elements of purpose-driven brands and how they add value.

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    Send in a voice message: https://anchor.fm/stuart-poignand/message

    • 14 min
    Connecting with your people. Episode 2

    Connecting with your people. Episode 2

    Marketing should target your most valuable prospective customers to maximise efficiency and effectiveness. Im and Stu explore audience segmentation and personas and discuss how to approach targeting that connects the right customers with your business.

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    Send in a voice message: https://anchor.fm/stuart-poignand/message

    • 11 min
    Helpfulness. Episode 1

    Helpfulness. Episode 1

    Being helpful is the foundation of effective contemporary marketing and sales. By helping our perfect customers find out what they need to know when buying something they need, we're laying the foundations of a connected relationship. Im and Stu explore the concept and share practical ideas to implement in your business today.


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    Send in a voice message: https://anchor.fm/stuart-poignand/message

    • 10 min

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