The Book Desserts Podcast Series Kerry Dobson

Ep 07 Exploring Group Journaling with Amanda Stern
Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.
In today's episode, we’re talking to Amanda Stern, Journaling Coach from Good Things Come to Those Who Journal. We’re talking group journaling and how you could include it in your own group program.
 
In this episode you’ll hear about:
☀️ The special synergy that happens when we journal in groups
☀️ How to handle the silence that comes with journaling in groups
☀️ Amanda’s ground rules she uses in her journaling groups
 
Journaling can be a great way to help your group participants reflect on the topics covered in your book and your program. Amanda shares her flexible and dynamic working definition of journaling and invites authors to do the same. In this conversation, Amanda shares how she leads groups in journaling exercises and provides ideas on how you could add journaling to your group program.
At the end of this episode, you’ll be invited to come up with three thought provoking questions you could ask in your group program. You’re then invited to test them out on yourself, on your friends, on anyone you trust.
 
If you want to learn more from Amanda, check out her website at https://goodthingscometothosewhojournal.com/ or find her on LinkedIn https://www.linkedin.com/in/amandasternjournaling/
 
Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session
 
Thank you for listening 🙏🏻

It’s never just the book that has the most impact- it’s what you do with it afterwards.
Do you have a book or are writing a book and you know you want to support your audience in taking your ideas and applying it in their lives, businesses, relationships, or careers?
One way you can do that is with a group program. You can help your readers to go deeper with your ideas and frameworks. They can try things out and get help and support from you and other readers while they do.
If you think about the impact that you want to have, you want to go beyond the pages of your book using author led groups, then this podcast is for you.
 
About your host, Kerry Dobson
Kerry helps Authors, established Coaches, & Thought Leaders design & lead a signature group program which delivers real impact.
Throughout her career, Kerry was leading teams responsible for creating, writing, and developing group programs. She has created over 100 group programs and help over 200 people become great trainers.
Now Kerry works exclusively with authors, established coaches, and thought leaders to bring their revolutionary ideas and expertise to their clients through group programs. She helps you translate your wisdom so it’s accessible to the world.

Ep 02 Exploring Groups for A Healthy State of Panic
Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.
In today's episode, using the book A Healthy State of Panic: Follow Your Fears to Build Wealth, Crush Your Career, and Win at Life by Farnoosh Torabi we’ll explore how a group program might be crafted around a book like this.
 
In this episode you’ll hear about:
☀️ This book and it’s unique approach to the topic of fear
☀️ Why the typical format for a group program isn’t usually the best approach
☀️ The importance of implementation and integration time for any group experience
 
Crafting a group program around your book isn’t as simple as saying X number of chapters means we need X number of weeks for the program. Doing is setting your participants up for frustration, overwhelm and disappointment. That is the opposite of what you're actually trying to get them to do. We’ll cover a different approach to your group program that will include important implementation and integration time within your program.
At the end of this episode, you’ll be invited to go through your own book and identify what activities or concepts would need some type of implementation or integration time for your participants and how much time your participants would need for each.
 
Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session
 
Thank you for listening 🙏🏻

Ep 03 Where to Start with Your Group Idea
Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.
In today's episode, we’ll explore where to start when it comes to crafting and leading the group program for your book.
 
In this episode you’ll hear about:
☀️ The Program Promise for a group program
☀️ Why the Program Promise is important
☀️ The impact of the Program Promise using two real group experiences
 
The most important and commonly skipped first step in having your own group program, is creating the Program Promise. The promise you make to your participants about what they will experience and accomplish by being in your program. It’s what people use to decide if they will sign up for your group. It impacts your marketing content, the activities you include in your program, and so much more. Listen to this episode to learn more about this important first step.
At the end of this episode, you’ll be invited to create your own Program Promise and share it with at least 5 people you’d love to have in your group program.
 
Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session
 
Thank you for listening 🙏🏻

Ep 04 Marketing for Your Group Program with Kristi Mitchell
Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.
In today's episode, we’re talking to Kristi Mitchell of Marketing Uncomplicated. We’re talking all about how to market your group programs to get people signing up and saying “Yes!”
 
In this episode you’ll hear about:
☀️ The most common mistakes authors make when marketing their group
☀️ Ideas on how to market your group way before your launch
☀️ How market research for your group program can also be marketing for your group program
 
“Start yesterday” that’s the advice of Kristi when it comes to marketing your group program. Don’t delay and wait until you’re ready to launch. Share your process and garner interest all along the process. Kristi shares other best practices and encourages you to focus on pain points in your marketing not the tactical details about the program.
At the end of this episode, you’ll be invited to have a clear and easy way for people to get onto your email list because your email list is the best way to market your group program.
 
If you want to learn more from Kristi, check out her website at https://www.kristimitchell.com/ or find her on LinkedIn https://www.linkedin.com/in/kristimitchell/ or YouTube https://www.youtube.com/channel/UCvza3l0jhMxzm8K2ICtRnQg
 
Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session
 
Thank you for listening 🙏🏻

Welcome to The Book Desserts Podcast series for non-fiction authors looking to elevate their business and craft and lead an impactful group program around their book.
In today's episode, we’re talking to Linda Rossetti Executive Director of The Transition Institute, LLC and the Author of Dancing with Disruption: A New Approach to Navigating Life’s Biggest Changes. Linda is sharing her experience going from writing her book to having an accredited certification program with the International Coaching Federation (ICF).
 
In this episode you’ll hear about:
☀️ Linda’s book and her process from going from book to having a group certification program
☀️ The surprising benefit of a group program
☀️ Linda’s larger programming plans for her community and her book
 
Linda shares how she decided what to focus on from her book for her first certification program that included education credits for professionals and why she chose a group program as the way to deliver that training. You’ll here about the approach her team has taken to programming beyond this initial training and the exponential power of this approach.
At the end of this episode, you’ll be invited to identify the groups that would be most interested in your group program. You’ll also be invited to determine if there are any accredited bodies you might want to get your group program certified with.
 
If you want to learn more from Linda, check out her website at https://lindarossetti.com/ or find her on LinkedIn https://www.linkedin.com/in/lindarossetti/.
 
Thanks for tuning in to this episode of The Book Desserts Podcast series! If you want to start working on your own group program for your book check out the Design Your Group with EASE guide at www.jjdak.com or book your free Group Clarity Session with your host, Kerry Dobson at https://www.jjdak.com/group-program-clarity-session
 
Thank you for listening 🙏🏻