161 episodes

Tips & tricks on writing your business's greatest lead generation tool.
Join Stuart Bell, Dean Jackson, and Betsey Vaughn as we look at how writing a book can get you more leads, more call, more business.

The Book More Show: More Leads, More Calls, More Business 90-Minute Books

    • Business
    • 5.0 • 1 Rating

Tips & tricks on writing your business's greatest lead generation tool.
Join Stuart Bell, Dean Jackson, and Betsey Vaughn as we look at how writing a book can get you more leads, more call, more business.

    Ep161: Unlocking the secrets to wealth with Chuck DeLadurantey

    Ep161: Unlocking the secrets to wealth with Chuck DeLadurantey

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    Today on the Book More show, we're talking with Chuck DeLadurantey, financial advisor, private family banking expert based in South Texas, and author of Protect Your Money Now.


    His business is not unique; other people are doing similar work, but his approach and work style are unique to him.


    We spoke about the opportunity to differentiate yourself in a crowded market, and Chuck shared his focus on strategies for building generational wealth, debt elimination, and retirement planning.


    Chuck also stresses the importance of truly understanding what clients want and need and building trust through real conversations—conversations that start with his book.


    He has some great insights into how writing books and using social media can help you connect with people while amplifying your expertise.


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    SHOW HIGHLIGHTS




    Chuck discusses his journey in financial coaching and private banking, highlighting the importance of targeting a specific market for business growth.
    We delve into strategies for intergenerational wealth management and the significance of creating a stable financial foundation for young families.
    The episode emphasizes the role of modified snowball techniques for debt reduction and the importance of safeguards for retirement plans against market volatility.
    We explore the synergy between authorship, a strong social media presence, and the ability to build trust through storytelling to foster client relationships.
    Chuck shares how writing a book served as a contextual tool for his services and how it has contributed to a fivefold revenue increase.
    We discuss the modified approach to client acquisition and engagement, including the strategic placement of ads and the effectiveness of offering a free book to gather emails for follow-ups.
    A personal anecdote highlights the unpredictability of marketing channels and the potential for significant deals arising from varied outreach methods.
    The conversation covers the educational process for clients, acknowledging that while they may understand their financial problems, they often lack knowledge of the solutions.
    Chuck emphasizes the importance of passion in any field, sharing his belief that excitement about one's work is key to maintaining momentum and success.
    We touch on the art of questioning to deepen client engagement and the potential for future work centered around this skill.


    LINKS
    Chuck DeLadurantey - LinkedIn
    Private Family Banking


    Show notes & video: 90minutebooks.com/podcast/161
    How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
    Titles & Outline Workshops: 90MinuteBooks.com/Workshops
    Ready to get started: 90MinuteBooks.com


    Questions/Feedback: Send us an email
    Extra Credit Listening: MoreCheeseLessWhiskers.com


    EPISODE CHAPTERS


    (0:00:01) - Unique Approach to Private Family Banking
    (0:08:11) - Multi-Generational Wealth and Financial Planning
    (0:11:37) - Building Trust Through Conversations
    (0:21:35) - Financial Education and Client Engagement



    TRANSCRIPT


    (AI transcript provided as supporting material and may contain errors)





    Stuart: Hey everyone, welcome back to the Bookmore show. It's Stuart Bell here, and today joined by Charles. I was just reading the background. I know you as Chuck Chuck.


    Chuck: Yes, chuck is great. Yeah, yeah, chuck works.


    Stuart: It's one of those things that I was looking at the screen, the background, I kind of saw the word and read the word instead of the word that was in my head, which is always a problem on the podcast.


    We know each other from a little bit from before you started writing a book. We had a couple of conversations before then, obviously, we were able to help you go through the process and now that's wrapping up. What I really thought would be a great opportunity would be to share your story with people so kind of the business that you're in. It's not a unique business in the se

    • 31 min
    Ep160: Making Emotional Connections with Grant Gooding

    Ep160: Making Emotional Connections with Grant Gooding

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    Today on the Book More Show, I'm talking with Grant Gooding of Proof Positioning about the secrets of market research for small businesses.


    Starting his career in mergers and acquisitions, Grant was a customer of market research provided by some large organizations. Realizing they were great at providing data but not insights into what the data practically meant, Grant started Proof to bridge that gap and provide actionable market-driven intelligence.


    We focused our conversation on how market research can help small and medium-sized companies determine what questions matter when growing their business.


    Having personally had preconceived ideas that market research was only an option for big companies with significant budgets, it was revealing to see just how accessible it is and how Proof's methodology marries with our approach to creating books.


    Both aim to answer potential clients' most pressing questions and start a conversation.


    There are a lot of valuable ideas here as you look to use a book to build your business.


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    SHOW HIGHLIGHTS




    Stuart and discuss the accessibility and utility of market research for small to medium-sized businesses.
    Grant shares his transition from consuming market research for mergers and acquisitions to founding Proof Positioning to demystify complex data for entrepreneurs.
    We highlight the importance of asking 'burning questions' to help businesses overcome barriers and propel growth.
    The conversation addresses the misconceptions surrounding market research and the value of an abductive approach over traditional inductive methods.
    Grant emphasizes the significance of emotionally charged messaging in influencing consumer choices and driving customer behavior.
    We explore the concept that emotional influence often outweighs logical reasoning in decision-making processes.
    The episode discusses how simplifying communication and resonating with customers on an emotional level can transform business strategies.
    Stuart talks about the counterintuitive discovery that clients using multiple solution providers can indicate the value of a business's niche expertise.
    We reflect on a real-life lesson from a business that failed after ignoring expert advice, stressing the importance of informed analysis and listening to research.
    The episode concludes with an invitation for audience engagement and a look at the resources provided for businesses to maximize their market research efforts.


    LINKS
    Grant Gooding - LinkedIn
    Proof Positioning
    Insights from Proof


    Show notes & video: 90minutebooks.com/podcast/160
    How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
    Titles & Outline Workshops: 90MinuteBooks.com/Workshops
    Ready to get started: 90MinuteBooks.com


    Questions/Feedback: Send us an email
    Extra Credit Listening: MoreCheeseLessWhiskers.com


    EPISODE CHAPTERS
    (0:00:01) - Market Research for Small Businesses
    (0:07:23) - Simplifying Market Research Strategies
    (0:16:58) - Understanding Emotional Decision Making in Business
    (0:29:02) - Leveraging Market Research for Business Success
    (0:34:40) - Understanding Customer Behavior and Decision-Making
    (0:43:00) - Podcast Follow-Up and Future Plans



    TRANSCRIPT


    (AI transcript provided as supporting material and may contain errors)



    Stuart: Hey everyone, welcome back to another episode of the Book More show. It's Stuart Bell here, and today joined by Grant Gooding. Grant, how you doing, buddy?


    Grant: Very good how you doing bud.


    Stuart: Good, good, okay, this one's going to be an interesting one. So we are usually talking with authors about their book and kind of frame and get around that. Grant and I were introduced through someone else on LinkedIn I think it was originally. I'll get Grant to do a proper introduction in a second, but I went into the conversation with the expectation that this would be an interesting con

    • 44 min
    Ep159: Your Next AI Assistant with Aalok Y Shukla

    Ep159: Your Next AI Assistant with Aalok Y Shukla

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    Today on the Book More Show, I'm joined by my good friend Aalok Y Shukla, Cofounder at Implement AI, as we discover the potential of voice AI.


    I've known Aalok for more than a decade. He's always been fast to adopt new technologies, so it was no surprise to see him, along with his cofounder Piers Linney, launch Implement AI, an organization dedicated to helping companies adapt to the new AI world.


    They have just launched an amazing interactive voice agent, and our discussion traces its evolution into empathetic systems, exploring tone, accent, and personalized experiences.


    We talked about Aalok's mother's encounter with their AI agent, and we shared my interaction and how impressed I was at the AI's seamless conversation skills.


    Wrapping up, we examine Agents role in redefining lead capture and management through fast follow-up tailored to each customer and reshaping customer service, sales and personalized outreach.


    Early in the show I've inserted my audio with the AI. The recording is from the server side, and it's amazing to hear how conversational the AI is, even with my bad cell phone connection. It's well worth a listen.


    &nbsp


    SHOW HIGHLIGHTS




    Aalok Y Shukla from Implement AI and discuss the evolution of voice AI into empathetic, human-like systems that enhance customer interactions.
    Aalok describes a voice AI agent's warm and intuitive interaction through a personal anecdote involving his mother, highlighting the system's empathetic nature.
    We touch on the importance of tone and accent in voice AI to create engaging experiences, even when the accent is not localized.
    I share my experience with an AI call system, noting its human-like interaction and its ability to handle complex responses during conversation.
    We examine the potential of AI in the sales funnel, from improving customer touchpoints to aiding in ideation and transforming the sales process.
    The episode explores the use of AI for immediate follow-up in digital marketing, capturing emotional responses, and identifying highly motivated clients.
    We discuss setting parameters for AI to ensure recommendations stay within legal and ethical boundaries, like a pharmacy AI giving over-the-counter advice.
    Aalok talks about AI's role as a strategic partner in analyzing conversations, refining sales approaches, and allowing for reallocation of focus to high-value tasks.
    I highlight how AI can optimize lead flow, manage routine tasks, and offer solutions for post-pandemic business challenges, such as staffing issues.
    We discuss the customization of AI voice agents to match customer demographics, enhancing trust and credibility in customer relationships.


    LINKS
    Aalok Y Shukla - LinkedIn
    ImplementAI


    Show notes & video: 90minutebooks.com/podcast/159
    How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
    Titles & Outline Workshops: 90MinuteBooks.com/Workshops
    Ready to get started: 90MinuteBooks.com


    Questions/Feedback: Send us an email
    Extra Credit Listening: MoreCheeseLessWhiskers.com



    EPISODE CHAPTERS


    (0:00:01) - Amplified Expert Podcast and Voice AI
    (0:03:07) - AI's Potential in Business Exploration
    (0:13:44) - Using AI for Lead Capture and Conversion
    (0:17:08) - AI-Assisted Conversational Analysis and Personalized Services
    (0:20:32) - Optimizing Lead Flow With AI Support
    (0:27:48) - AI Voice Customization and Implementation
    (0:34:30) - Amplifying Your Message and Feedback



    TRANSCRIPT


    (AI transcript provided as supporting material and may contain errors)



    Stuart: Anyone welcome to what I think I've just decided I'm going to call the amplified expert podcast. Not, this is important enough for a new show all by itself, so I'm going to put this in the normal 90 minute books feed. So hide all the 90 minute books crowd. But I think this, where we're going, is worthwhile to create a whole new show by itself. So I look at Shukla Great to see you

    • 34 min
    Ep158: Amplifying Your Voice with Heidi Ardis

    Ep158: Amplifying Your Voice with Heidi Ardis

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    Today on the Book More Show, we are joined again by Heidi Ardis, founder and CEO of Agape Wealth, a Mississippi-based financial services company helping people all over the country plan a better retirement.


    We got to dive deeper into her story, from a corporate advisor role to starting her own company, and how that gave her the flexibility and time to really understand each of her clients and their unique situations.


    The conversation then turned to the opportunity of amplifying her voice and how that underpins her quality client relationships.


    In a competitive space like financial advisors, it can be difficult to stand out, but her books, emails, and really all the ways she interacts with people allow her to share her approach and let potential clients say, 'Yes, I want to work with Heidi'.


    In a world where the barrier to creating content is getting lower every day, amplifying your perspective is the only way to separate yourself from the crowd.


    &nbsp


    SHOW HIGHLIGHTS



    Stuart catches up with Heidi Ardis about her transition from corporate wealth management to founding her own firm, Agape Wealth, and how it aligns with her focus on family, faith, and finance.
    Heidi describes the personal and professional benefits of starting Agape Wealth, including improved work-life balance and deeper client relationships.
    We explore the importance of confidence in financial advisors and the challenges they face, such as simplifying financial jargon and managing product knowledge.
    Stuart shares insights on client discomfort with financial services and the necessity for advisors to foster a transparent environment where clients feel comfortable asking questions.
    Heidi emphasizes the dynamics of financial conversations within couples and the importance of involving both partners in financial planning.
    Stuart discusses the use of written materials, like books, to reinforce credibility and set the direction for financial conversations with clients.
    We examine how digital tools and strategic follow-ups can enhance client relationships, including the use of apps to help clients visualize their financial plans.
    Stuart and Heidi consider the effectiveness of annual reviews and the need for consistent communication to maintain trust, especially with out-of-state clients.
    Heidi shares strategies for engaging specialized communities, like military families, with tailored financial advice and leveraging assets like books for marketing.
    We discuss the significance of organic referrals in growing a financial advisory business and how providing excellent service leads to clients becoming advocates.



    LINKS
    Heidi Ardis - LinkedIn**
    Agape Wealth


    Show notes & video: 90minutebooks.com/podcast/158
    How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
    Titles & Outline Workshops: 90MinuteBooks.com/Workshops
    Ready to get started: 90MinuteBooks.com


    Questions/Feedback: Send us an email
    Extra Credit Listening: MoreCheeseLessWhiskers.com



    EPISODE CHAPTERS


    (0:00:01) - Retirement Planning Conversations With Clients
    Heidi Ardis transitioned from corporate wealth management to starting her own firm, Agape Wealth, with a focus on retirement income planning and efficient wealth distribution.


    (0:07:10) - Importance of Confidence in Financial Advisors
    Understanding client expectations and customizing advice, addressing challenging questions, and the role of language in financial services.


    (0:12:48) - Engaging People in Financial Conversations
    Engaging individuals in financial discussions, involving both spouses, educating about retirement strategies, and serving as a resource for broader financial planning.


    (0:19:25) - Written Communication in Financial Planning
    Written materials can bolster credibility and empower clients to engage with finances through an app.


    (0:23:50) - Engagement and Follow-Up With Clients
    Annual reviews and client involvemen

    • 41 min
    Ep157: Finding Clients Through House Hacking with Scott & Zach Asbell

    Ep157: Finding Clients Through House Hacking with Scott & Zach Asbell

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    Today on the Book More Show, we’re talking about the father-son mortgage team of Scott and Zach Asbell.


    With decades of combined experience, they share some great stories about building their family business, navigating fluctuating housing markets, and the importance of trust in client relationships.


    This is where their books shine, as they give the opportunity to start the conversation by helping people first.


    Their latest book, ‘Own a Home Cheaper Than Rent’, born from Zach’s personal experience, does just that by providing real insights into the possibility of owning a home for a generation who believe it’s out of reach.


    Scott and Zach share some great insights into tailoring content to attract and maintain long-term interest, and we also touch on the transformational impact of having written a book as Zach reflects on the recognition of his work.


    &nbsp


    SHOW HIGHLIGHTS



    Scott and Zach Asbell discuss the dynamics of their father-son partnership in the mortgage business, operating across 42 states from Utah, with a focus on client trust and adapting to market changes.
    Zach's transition back into the family business and his hands-on experience in buying and managing properties as part of an affordability solution for homeownership is highlighted.
    The episode covers Utah's political landscape and its encouragement of accessory dwelling units to address housing shortages, demonstrating how state policy can impact real estate strategies.
    We explore the concept of house hacking, noting that approximately 25 to 30 percent of their Utah clients use this strategy to afford homeownership in their desired neighborhoods earlier than anticipated.
    The Asbells share how they utilize a book as a top-of-funnel tool to educate clients about real estate strategies, serving as a conversation starter rather than a comprehensive guide.
    Content creation strategies are discussed, emphasizing the importance of concise and engaging content to maintain client engagement over time without overwhelming them with information.
    The conversation touches on the impact of educational books on clients' credit scores, the shift in credit score requirements for the best loan rates, and the use of these resources for marketing and education.
    Zach recounts the credibility and opportunities gained from authoring a book on credit, and we discuss the approachable process of book writing for those looking to establish authority in their field.
    We discuss the benefit of having a variety of educational materials, including books and digital content, to expand reach and offer value to both consumers and businesses in the real estate market.
    The episode concludes with well-wishes for the new year, expressing excitement for the future and the anticipation of following up with the Asbell team's progress in real estate and client engagement.



    LINKS
    Scott Asbell* - LinkedIn
    Asbell Team Home Loans


    Show notes & video: 90minutebooks.com/podcast/157
    How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
    Titles & Outline Workshops: 90MinuteBooks.com/Workshops
    Ready to get started: 90MinuteBooks.com


    Questions/Feedback: Send us an email
    Extra Credit Listening: MoreCheeseLessWhiskers.com




    TRANSCRIPT


    (AI transcript provided as supporting material and may contain errors)



    Stuart: Hey everyone, welcome back to another episode of the Book more show. It's Stuart Bell here and today joined by Zach and Scott Asbell. Guys, how are you doing? This is going to be an exciting show because we know each other a little bit. We've kind of got to know each other through the book process and even before, because you guys know Dean. So I think our paths have crossed in that way and you're in that kind of by-and-by-through-all only type world. So the kind of circles are crossing over. But for everyone else out there, give a bit of a background on the world we usually just have. We of

    • 40 min
    EP156: If You List, You Last with Bob Mangold

    EP156: If You List, You Last with Bob Mangold

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    Today on the Book More Show, we caught up with Bob Mangold to talk about how his book 'If You List, You Last' is working to start conversations with realtors and mortgage brokers.


    Bob's business is helping those in an industry swamped with 'training' opportunities by working with them to achieve tangible outcome.


    His book is the perfect way to engage one of his key audiences, realtors, by identifying 4 simple steps they can take to improve their listing business.


    We talk about how a book helps cut through the noise of other trainers to identify those people who resonate with his message and ultimatley become great clients.


    Your book becomes an asset you can use across many channels as the tool that amplifies work you're doing to reach new people.


    &nbsp


    SHOW HIGHLIGHTS




    Stuart introduces Bob Mangold, an expert in the implementation of strategies within the real estate and mortgage sectors.
    Bob emphasizes the importance of execution, explaining that without it, even the best ideas in real estate remain unused.
    We address common issues such as the abandonment of strategies and the allure of new, untested ideas, advocating for perseverance and adaptability.
    The concept of role-playing is highlighted as a valuable training tool, preparing agents to make confident cash offers.
    We discuss the shift from personal branding to value-driven branding, focusing on the unique value agents can offer the market.
    Stuart and Bob delve into building a referral-rich business model that is cost-effective and enhances clients' financial outcomes.
    Challenges of working with senior clients are examined, underscoring the need to understand their unique needs and provide value through knowledge.
    The episode discusses the Home Boss system, an innovative approach to real estate transactions aimed at maximizing seller profits with transparency and efficiency.
    We explore the use of authorship, particularly writing a book, as a strategy to engage with clients and provide value through additional resources like classes and consultations.
    The importance of aligning the message of a book with one's brand to attract the right audience and initiate meaningful conversations is discussed.



    LINKS
    Bob Mangold - LinkedIn
    If You List, You Last


    Show notes & video: 90minutebooks.com/podcast/156
    How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
    Titles & Outline Workshops: 90MinuteBooks.com/Workshops
    Ready to get started: 90MinuteBooks.com


    Questions/Feedback: Send us an email
    Extra Credit Listening: MoreCheeseLessWhiskers.com




    TRANSCRIPT


    (AI transcript provided as supporting material and may contain errors)



    Stuart: I want to welcome back to the book more show. It's Stuart Bell here and today. Great episode. We're joined by Bob Mangol. Bob, how you doing.


    Bob: Thanks, how about you, stuart?


    Stuart: Yeah, fantastic, thank you. I'm in the week leading up to Christmas, as we record, so I'm not quite sure whether it's busy or quiet, or it seems to be a little bit of a hectic rush towards the finish line at the end of the year. How is it for you?


    Bob: Yeah, always.


    Stuart: Yeah.


    Bob: Always.


    Stuart: So, bob, would you describe yourself as a realtor coach? What would be the best way of describing it?


    Bob: That would be okay, is a word. Really, what I do is to help real estate agents and mortgage brokers and mortgage loan officers implement. So there's lots of coaches that'll get on a call and you know, every week or every two weeks and say, hey, stuart, you should be doing this, this and this. Did you do that? No, oh well, the next two weeks you need to do that.


    And then that, to me, is by and large what you see in coaching and almost every industry, and it's not that it's a bad thing, it's just nobody actually helps on implementing right. So you can have coaching, you can have marketing. I look at it as what we do

    • 43 min

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