The Book More Show: More Leads, More Calls, More Business

90-Minute Books
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Tips & tricks on writing your business's greatest lead generation tool. Join Stuart Bell, Dean Jackson, and Betsey Vaughn as we look at how writing a book can get you more leads, more call, more business.

  1. Ep201: Lead, Close, Build, Repeat with Brandon Fuchs

    07/20/2025

    Ep201: Lead, Close, Build, Repeat with Brandon Fuchs

    Books work best when they become a bridge—not just a billboard. In this episode of The Book More Show, I talked with Brandon Fuchs, a coach and strategist helping service providers position themselves as thought leaders through books and digital platforms. Brandon shared how he’s combining books with AI and systems thinking to better serve his clients. We talked about how Brandon uses books not only to clarify his own ideas, but also to guide client journeys—from awareness to action. He walked through how he's integrating ChatGPT to create more personalized coaching experiences and how a book fits into that scalable model. We also explored the value of owning your own media ecosystem, rather than relying entirely on third-party platforms. Throughout the conversation, Brandon outlined the shift from one-on-one consulting to building a leveraged offer supported by content, automation, and community. His book plays a central role in that evolution—not as a static product, but as a dynamic tool that feeds conversation, credibility, and client progression.   SHOW HIGHLIGHTS In this episode, I explore the journey of Brandon Fuchs, the founder of Elite Builder Society, as he transitions from a construction career to coaching contractors across North America. Brandon discusses how AI tools like ChatGPT are reshaping the construction industry by enhancing problem-solving and streamlining administrative tasks, offering contractors a competitive edge. Through a compelling case study, I learn about a CEO who leveraged AI and strategic hires to expand his business to $10 million, showcasing the potential of AI in business growth. Brandon shares insights on how traditional skills can evolve into innovative coaching practices that blend seamlessly with modern technologies. We delve into the challenges contractors face when transitioning to business owners, and how interactive tools and AI-powered resources can support their entrepreneurial journey. There's a focus on leveraging AI for business efficiency, using AI tools for tasks like SOP creation, and emphasizing incremental improvements inspired by the book "Atomic Habits." We wrap up with exciting developments like launching a new podcast, releasing a book, and plans for revisiting these advancements in the near future to share learnings and progress.   Show notes & video: 90minutebooks.com/podcast/201 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Brandon Fuchs: Website: Elite Buider Society LinkedIn: Brandon Fuchs   Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

    50 min
  2. Ep200: Regenerate Your Body with Oliver Ghalambor

    07/13/2025

    Ep200: Regenerate Your Body with Oliver Ghalambor

    Books help bridge the gap between curiosity and clarity. In this episode of The Book More Show, I’m joined by Dr. Ghalambor of Nortex Spine and Joint Institute, who’s spent nearly two decades helping patients manage spine and joint issues without surgery. We spoke about his new book Regenerate Your Body and Heal, and how it’s designed to educate patients—and remind fellow professionals—about the powerful middle ground between massage and the operating table. Dr. Ghalambor shared how he discovered interventional spine and joint care during a residency rotation, and how that exposure set the foundation for his career. He explained the multidisciplinary approach his clinic uses today and emphasized how modern pain management combines treatments like PRP, shockwave, laser therapy, and nutrition to actually heal underlying issues—not just reduce symptoms. We talked about the evolution of regenerative medicine and how patient awareness has grown. His book walks through symptom-based paths and demonstrates how “stacking” evidence-based treatments creates long-term recovery without surgery. He also described the challenge of moving from academic rigor to accessible communication that empowers people to ask better questions.   SHOW HIGHLIGHTS I explore the transformative landscape of pain management with Dr. Oliver Ghalambor, who shares his journey from traditional medical training to specializing in interventional spine and joint treatments. We discuss the importance of a multidisciplinary approach to pain management, which integrates chiropractic care, physical therapy, and medical interventions for conditions like spinal and joint pain. Dr. Ghalambor introduces us to the revolutionary potential of regenerative medicine, focusing on platelet-rich plasma (PRP) therapy, which aims to heal rather than just alleviate symptoms. We address the challenges and advancements in regenerative medicine, emphasizing the need for accessible resources to guide patients through this evolving field. The episode highlights the importance of combining complementary treatments like shockwave and red light therapies with surgical options to enhance patient outcomes. We delve into the significance of prioritizing healthspan over lifespan, encouraging personal accountability and proactive health management as essential components of holistic wellness. Throughout our conversation, Dr. Ghalambor emphasizes the value of collaboration among healthcare providers to deliver comprehensive care, empowering patients to make informed health decisions.   Show notes & video: 90minutebooks.com/podcast/200 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Oliver Ghalambor: Website: Nortex LinkedIn: Oliver Ghalambor   Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

    43 min
  3. Ep199: Making the Process Easy with Kristi Linebaugh

    06/29/2025

    Ep199: Making the Process Easy with Kristi Linebaugh

    Books are only effective when they serve a specific job of work. In this week’s episode, I spoke with Kristi Linebaugh, who’s been an integral part of our team for years—guiding new authors through the first critical steps of turning their ideas into conversation-starting books. From helping clients overcome early hesitation to refining raw concepts into clear, compelling outlines, Kristi plays a vital role in setting the tone for successful book projects. We talked about why so many people get stuck at the starting line—imposter syndrome, decision fatigue, chasing trends—and how a guided strategy call brings clarity and confidence. Kristi explains how she helps authors shift from “how can I talk about everything I do?” to “how can I start a conversation with the right reader?” She also walks through our outlining process, which gives authors a structured plan so they can show up energized and prepared, not overwhelmed. This episode is especially valuable for anyone who’s ever felt unsure about what to include in their book—or worried about giving too much away. Kristi offers practical, repeatable strategies to focus your message, tell stories with real business relevance, and avoid the common trap of turning your book into a pitch instead of a pathway. I always enjoy conversations with Kristi—she brings both warmth and wisdom to every part of the author journey.   SHOW HIGHLIGHTS I explore the journey of transforming passion into action in the book-writing process, with Kristi Linebaugh offering insights on overcoming common challenges like imposter syndrome. Kristi and I discuss crafting a strategic book message, emphasizing the shift from a personal excitement-driven approach to one that addresses the needs of the target audience. We delve into the process of creating a comprehensive outline for authors, highlighting the importance of structure in maintaining focus and enhancing the writing experience. Our conversation explores the transformation from a sales-driven mindset to a service-oriented approach, aiming to build genuine relationships with readers. I examine the challenges of writing how-to books, suggesting that specificity and a concise approach are key to engaging potential clients and fostering dialogue. We highlight the benefits of a coaching-style framework for managing writing projects, which allows authors to focus on delivering valuable content without planning every detail. The episode concludes with an invitation for listeners to connect with us for guidance on their writing journey, underscoring the supportive process we offer.   Show notes & video: 90minutebooks.com/podcast/199 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Kristi Linebaugh: Website: 90 Minute Books LinkedIn: Kristi Linebaugh   Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

    50 min
  4. Ep198: Finding the Right People with Michael Shick

    06/15/2025

    Ep198: Finding the Right People with Michael Shick

    Books can help uncover career paths people didn’t even know they were qualified for. In this episode, I speak with Michael Shick, a retired U.S. military leader and now an assistant professor of project management at Western Carolina University, as well as the founder of Rosemet—a business dedicated to helping people enter and advance in project management careers. Michael shares the challenges that many aspiring project managers face: invisible prospects who don’t realize their work experience already qualifies them for high-demand certifications like the CAPM or PMP. He explains how Rosemet offers practical, flexible pathways to certification, combining structured content with mentorship, community, and ongoing support—especially for working professionals, military families, and career changers. We unpack the evolution of his approach, from academic rigor to community-driven support, and discuss how books like his open doors for meaningful conversations with people who never saw themselves as “project managers” but are already doing the work. The strategies are deeply applicable for anyone trying to build relationships with a mid-career audience that needs confidence and clarity more than just information. What I love about Michael’s approach is how focused it is on demystifying the path, not just promoting a program.   SHOW HIGHLIGHTS I explore the transformative journey of Michael Shick from a military career to academia, where he now trains future project management leaders at Western Carolina University. Michael shares insights into the Master's of Project Management program, which is among the first to receive PMI Global Accreditation, emphasizing advanced skills and leadership agility. We discuss the Project Management Institute's forecast of 250 million project management jobs by 2030, highlighting the growing demand for roles in this field. Our conversation covers the importance of certifications like CAPM and PMP in advancing careers and securing higher salaries, alongside the role of community support in this journey. We examine the integration of AI in project management, where technology aids decision-making, yet human insight remains essential for navigating complex projects. Project management principles are shown to enhance efficiency and quality in various sectors, from home renovations to business projects, emphasizing the universal applicability of these skills. We explore the strategic use of books as long-term marketing tools in project management, highlighting their enduring value and potential for organic business growth.   Show notes & video: 90minutebooks.com/podcast/198 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Michael Shick: Website: Rosemet LinkedIn: Michael Shick   Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

    50 min
  5. Ep197: Relationship Building with Dave Dubeau

    06/01/2025

    Ep197: Relationship Building with Dave Dubeau

    Starting conversations with the right people is more valuable than reaching everyone. In this episode, I sat down with Dave Dubeau, who's been helping real estate syndicators connect directly with accredited investors for over 20 years. Dave’s approach flips the traditional marketing script—and it’s surprisingly simple. He walks us through how high-net-worth professionals are often unreachable through standard channels, and how his clients have struggled with cold calls, networking events, and content marketing that leads nowhere. Instead, Dave’s team builds podcasts that are tailored to attract and engage their ideal investor—not for audience growth, but as a direct relationship builder. We cover the full evolution of this method: from trying to “net fish” for clients, to using one-on-one interviews as a lead-generation engine. Dave shares how creating a guest-first experience not only opens doors but sets the stage for low-pressure discovery calls with high-caliber prospects. This episode is a must-listen if you're looking for practical ways to use your book—and podcast—as tools to start quality conversations with your top-tier clients.   SHOW HIGHLIGHTS In this episode, I discuss with Dave Dubeau the strategic use of podcasting to attract high-net-worth investors for real estate syndication, highlighting his unique journey from British Columbia to Costa Rica and back to Canada. We explore the challenges real estate syndicators face, such as regulatory barriers and ineffective networking, and how podcasts can offer a more efficient approach to connecting with accredited investors. Dave shares his insights on creating podcasts that resonate with successful business owners and professionals, focusing on converting guests into investors through meaningful conversations. We discuss the complementary role of books and podcasts in personal branding and business development, using them to foster genuine relationships rather than relying solely on audience growth. The episode emphasizes leveraging podcasts as direct lead generation tools, inviting ideal clients as guests to build rapport and accelerate trust, rather than focusing on broad audience metrics. Dave provides strategies for crafting podcast content tailored to specific target audiences, turning interviews into discovery calls and potential business opportunities. We touch on the importance of meaningful conversations in building lasting investor relationships and how books can serve as effective conversation starters in the real estate market.   Show notes & video: 90minutebooks.com/podcast/197 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Dave Dubeau: Website: How To Get 20 Accredited Investor Meetings Every Month LinkedIn: Dave Dubeau   Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

    48 min
  6. Ep196: Becoming the Recognized Authority with Roger Jones

    05/04/2025

    Ep196: Becoming the Recognized Authority with Roger Jones

    In this episode of The Book More Show, I’m joined by Roger Jones, who transitioned from a corporate consultant to a successful entrepreneur. Roger shares his journey of overcoming early challenges and how he found his niche in helping solo consultants and executive coaches develop their authority in the market. We discuss the evolution of his approach, starting with a focus on establishing a trusted pipeline for clients. Roger emphasizes the importance of understanding client problems and delivering solutions rather than just showcasing expertise. This mindset shift has allowed him to create a more effective consulting practice. Roger provides practical insights on how to structure a business framework that resonates with potential clients. He highlights the significance of testing ideas and titles, leveraging feedback to refine offerings, and maintaining a personal connection with clients. This approach not only enhances engagement but also fosters long-term relationships.   SHOW HIGHLIGHTS In this episode, I discuss with Roger Jones his transition from a corporate executive role to becoming a solo consultant, highlighting the challenges he faced and how he overcame them. Roger emphasizes the importance of solving client problems rather than merely offering expertise, and how this approach helped him establish authority in his market without relying on traditional sales tactics. We explore the concept of visual storytelling and unique frameworks, with Roger sharing how these tools can effectively capture client attention and make complex ideas more accessible. The episode delves into the process of developing Roger's book, "The Trusted Pipeline," and how testing different elements such as book titles and chapter names can align with audience preferences. Roger discusses the advantages of writing through dictation, infusing a conversational tone into his work to make it more engaging and accessible for readers. We talk about the strategy of sending physical copies of books with handwritten notes as a method to build stronger client relationships and increase return on investment. The conversation wraps up with insights into how having real conversations and feedback from clients can improve the overall experience and content quality.   Show notes & video: 90minutebooks.com/podcast/196 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Rojer Jones: Website: Rojer Jones LinkedIn: Rojer Jones   Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

    52 min

  7. 04/14/2025

    Ep195: Chaos-free business with Scott Beebe

    Books can be powerful tools for transforming your business and starting meaningful conversations. Today on The Book More Show, I'm excited to share my conversation with Scott Beebe, the founder of Business on Purpose. Scott has a rich background in diverse fields, from theology to pharmaceuticals, and now focuses on helping contractors and business owners streamline their operations. In our discussion, Scott reveals how he built his coaching firm after a pivotal moment in 2015 when he found himself without a job. He shares how he initially started by conducting workshops and quickly found success by focusing on clarity and vision for business owners. His unique approach has grown his client base to over 114 businesses, primarily in the contracting sector. We also talk about the importance of using specific language that resonates with clients. Scott emphasizes that while it’s vital to niche down, stepping outside that niche occasionally can lead to valuable insights and innovation. He explains how his book, "The Chaos Free Contractor," serves as a conversation starter that connects his coaching philosophy with practical applications for his clients. I appreciate Scott's focus on providing accessible, actionable advice, and I think you’ll find his insights valuable, especially if you're looking to leverage books as a way to engage your audience.   SHOW HIGHLIGHTS I discuss Scott Beebe's diverse career path, which includes telemarketing, pharmaceuticals, and pastoral work, before he founded a successful business coaching firm. Scott shares how a significant career setback at age 39 led him to focus on liberating business owners from chaos and helping them prioritize what matters most. The episode explores the importance of expanding perspectives through diverse experiences and the benefits of not being constrained by a niche in client engagement. Scott and I discuss the value of personal input and creativity in content creation, particularly in an age dominated by AI, and the importance of crafting a well-guided narrative. The episode delves into innovative strategies for book promotion and distribution, such as using audiobooks as long-form podcasts and incorporating handwritten notes in marketing campaigns. We examine the concept of value through effort and intent, particularly in the context of books and gifts, and how personal effort enhances perceived worth. Scott reflects on the writing process and the challenges of deciding what content to include in a book, emphasizing the goal of providing actionable insights without overwhelming the reader.   Show notes & video: 90minutebooks.com/podcast/195 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Scott Beebe: Website: Business on Purpose   Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

    44 min
  8. Ep194: Crafting Genuine Relationships in Sales with Mark Gambale

    04/04/2025

    Ep194: Crafting Genuine Relationships in Sales with Mark Gambale

    In this episode of the Book More Show, I talk with Mark Gambale about building authentic relationships in sales. Mark shares insights from his personal experiences that shaped his unique sales philosophy focused on creating genuine connections beyond transactions. We compare effective sales strategies to American football, showing how preparation and authenticity lead to successfully closing deals. We explore how customer insights transform sales approaches, particularly in SaaS product launches. Using examples from med tech and B2B SaaS, we discuss how businesses can adapt their strategies by understanding customers more deeply. Small businesses like financial advisory firms benefit from this approach by addressing clients' core pain points rather than engaging in surface-level conversations. Mark explains the mindset shift needed for effective sales conversations, drawing from his experience transforming sales teams and improving close rates. Through techniques for gauging client interest and securing micro-commitments, sales professionals can build successful long-term relationships. The "close with one" concept helps small business owners lead effectively without getting stuck in day-to-day operations.   SHOW HIGHLIGHTS I explored the significance of building genuine relationships in sales, emphasizing how authentic connections can lead to successful deals with fewer calls. We discussed how Mark Gambale's personal experiences influenced his sales approach, using mindset mapping and orchestration to enhance the sales process. Mark shared insights on transitioning from traditional sales methods to leveraging customer insights for effective SaaS product launches, drawing from med tech and B2B SaaS examples. The episode highlighted the importance of addressing deeper client pain points, especially for small businesses like financial advisors, to foster meaningful engagement. We examined the mindset shift necessary for successful sales conversations, focusing on relationship-building over aggressive tactics, and learning from industry experts like Alex Hormozi. Through Mark's experience, we delved into techniques for gauging client interest and securing micro-commitments, using humor to enhance client interactions. Finally, we introduced the "close with one" mindset, empowering small business owners to lead effectively without being tied down by daily operations, and announced upcoming conferences for further learning.   Show notes & video: 90minutebooks.com/podcast/194 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Mark Gambale: LinkedIn: Mark Gambale Website: Close with 1   Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com  

    47 min
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Tips & tricks on writing your business's greatest lead generation tool. Join Stuart Bell, Dean Jackson, and Betsey Vaughn as we look at how writing a book can get you more leads, more call, more business.

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