56 episodes

Welcome to the Socially Accepted podcast, hosted by Natalie Butler. This podcast is dedicated to female entrepreneurs looking to crush online sales. We'll be covering a host of topics such as social media trends, mindset/motivation and how to monetize Pinterest.

Want to monetize your Pinterest account? Download the FREE Pinterest Marketing workbook at www.pinningforwinning.com.

Learn more about what we do at https://sociallyaccepted.co.

Socially Accepted with Natalie Butler Natalie Butler

    • Business
    • 5.0, 1 Rating

Welcome to the Socially Accepted podcast, hosted by Natalie Butler. This podcast is dedicated to female entrepreneurs looking to crush online sales. We'll be covering a host of topics such as social media trends, mindset/motivation and how to monetize Pinterest.

Want to monetize your Pinterest account? Download the FREE Pinterest Marketing workbook at www.pinningforwinning.com.

Learn more about what we do at https://sociallyaccepted.co.

    Episode 16: How to Create Content During Pandemic

    Episode 16: How to Create Content During Pandemic

    The truth is we don't really know how long this pandemic is going to last.

    But one thing we do know is that it has shaken up just about everyone's routines.

    Sometimes you have to switch up your strategy.

    Part of being an effective communicator is being able to read the room.

    Let's talk about how to switch up your strategy and meet more people online right now. 

    Download the free workbook at https://pinningforwinning.com

    • 14 min
    Episode 15: Top 8 Reasons Why Women Fail Using Social Media + Major Announcement!

    Episode 15: Top 8 Reasons Why Women Fail Using Social Media + Major Announcement!

    They said the truth will set you free but first it will hurt like hell and then it'll help you heal.

    I always want to be positive but I'd be doing you a disservice if I didn't acknowledge the struggles real women face when it comes to social media.

    People like to glamorize social media.

    This is why so many people jump on social media to grow their businesses and so many people fail :(

    Ever heard someone say "all you gotta do is post your website and people will buy from you?"

    Or "just keep posting, they'll come?"

    Realizing now that was a pile of garbage, right?

    Not as easy as they make it seem. Especially when you're doing it on your own.

    Yea, been there. Done that. Hated it.

    Joining social media is the easy part. Making money on social media --- now that's a different story.



    Here are the top 8 reasons why women either struggle or fail using social media in their businesses:

    Listen carefully and tell me if either one describes you. Be honest. Lying to yourself won't get you anywhere.

    1) Not consistent

    2) Talking to the wrong people

    3) You don't have an actual marketing strategy

    4) You're worried about the wrong thing

    5) Only focused on social media

    6) Spreading yourself too thin

    7) You haven't done anything



    And the big one.... 8) Your mindset - you're too committed to your comfort zone and you're afraid to fail. You continue to do the same things day in and day out just so you can say you actually did something --- even though it's not yielding the best results. It's the definition of insanity. Things aren't just going to autocorrect itself. If you've been showing up consistently on Facebook Live or posting religiously on Facebook/Instagram and your audience hasn't grown, there's something wrong. Something isn't working. You're committing to failure by trying to avoid it.

     Are you ready to stop playing it small?

    Are you ready to step up and step in to who you were meant to be? 

    Get eyes on your business?

    Join us in the new Pinning for Winning Masters program! Find out more here: https://pinningforwinning.com/prelaunch



    #socialmedia #socialmediamarketing #Pinterest #pinterestmarketing #entrepreneurship #entrepreneur

    • 8 min
    Episode 14: Pinterest Makes it Easier for People to Purchase Your Products

    Episode 14: Pinterest Makes it Easier for People to Purchase Your Products

    Pinterest Is Making it Easier for People to Buy YOUR Products
    If you have a product-based business or sell physical good, listen up! This podcast is for you :)
    Social commerce is very big!

    If you've never heard of the term, it is when social media meets e-commerce --- when people purchase items on social media.

    Over the past few months, we've seen some brands implement augmented reality (AR). Online shopping is very, very big.

    One of the newest features Pinterest rolled out was the "try-it on" feature.

    Try-it on allows you to try on different lipsticks or different makeup products before purchasing.

    This is very important and very helpful as well.

    Pinterest states that 89% of people on Pinterest use it for purchase inspiration. Do you understand that BUYING power???

    It is ABSOLUTELY incredible!

    With that being said, Pinterest has done several things to make it easier for people to shop.

    It works. Why? Because people....like...EASY!

    One of the features they rolled out was the "Shop This Look" or shoppable pins.

    About a year ago, they also introduced the new "Catalog" feature which allows brands/businesses to upload their inventory or product catalog on the Pinterest interface to make it easier for customers to buy.

    You may have seen this before when you visit a brand's page. You'll see a "Shop" tab right underneath the brand's account name and description. For an example of this, look up Sephora.

    One of the major drawbacks of this Shop tab was that it was only on THEIR business account.

    If a person has never heard of that business, and that business hasn't optimized their pins/account, they're probably not on that brand's profile. Meaning they will probably will not discover the brand's catalog of products.

    Pinterest just recently expanded this new feature.

    Tune into the podcast to learn more about how you can use it in your business and download the free Pinterest marketing workbook at https://pinningforwinning.com

    #Pinterest #Pinterestmarketing #SocialMedia #socialmediamarketing #SmallBusiness #SmallBusinessOwner #BoutiqueOwner #Entrepreneur #Entrepreneurship #OnlineMarketing #Marketing 

    • 10 min
    Episode 13: How to Create Pins that Convert

    Episode 13: How to Create Pins that Convert

    As I mentioned previously, one of the ways to make money on Pinterest is by driving traffic. 

    But driving traffic, alone, is not going to get you paid. 

    Let's go back to our 6C Pinterest marketing strategy: 

    Cultivate
    Community
    Curating
    Creating
    Content
    Converts 

    Conversions are the name of the game. Without conversions, you don't have a business. 

    Yea, "likes", "comments", and "shares" are cool but that's not what gets you paid! 

    Conversions do! 

    Conversions are when a person takes ACTION! 

    We want our people to ACT! 

    When you're developing your Pinterest marketing strategy, consider what your ideal customer needs to see/do in order from them to convert. 

    Walk them through the sales process: remember the Know, Like, and Trust factor. 

    Sales process - AIDA Model breakdown: 

    1) Attention
    2) Interest
    3) Desire
    4) Action 

    Now we’re going to use those four factors to create a pin image that converts.



    Download the free Pinterest marketing workbook and training here: https://pinningforwinning.com



    #marketing #socialmediamarketing #entrepreneurship #socialmedia #pinterest #pinterestmarketing #smallbusinessowner

    • 9 min
    Episode 12: Pinterest Trends for April 2020

    Episode 12: Pinterest Trends for April 2020

    Happy April 💕

    This is actually my birthday month so I'm very excited!

    And I have some good news for you!

    Given what's going on around the world today, Pinterest decided to adjust the news we receive and gave us more insight to what our customers are actually doing NOW since many (if not all of us) have been affected in some way by this virus.

    Yes, people are sitting at home but it doesn't mean they're doing nothing.

    𝗣𝗲𝗼𝗽𝗹𝗲 𝗼𝗻 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗮𝗿𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼! 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿, 𝘁𝗵𝗲𝗶𝗿 𝗜𝗡𝗧𝗘𝗡𝗧!

    𝗜𝗻 𝘁𝗵𝗲 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴, 𝗜 𝘁𝗮𝗹𝗸𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝟯 𝗜'𝘀: 𝗶𝗱𝗲𝗮𝘀, 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻.

    Given these trends, people are looking for IDEAS --- things to do!

    By staying on top of what's going on, you're showing your customers that you are relevant!

    𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝘆!

    If you can reach them by what they're searching for NOW, you are going to quickly expand your growth! Pinterest users are ACTIVE!

    So do you want to know what’s trending on Pinterest now so you can better relate to your audience?

    - 𝐇𝐞𝐚𝐥𝐭𝐡 𝐚𝐧𝐝 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬: 𝐦𝐞𝐧𝐭𝐚𝐥 𝐰𝐞𝐥𝐥-𝐛𝐞𝐢𝐧𝐠 𝐚𝐧𝐝 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐟𝐢𝐭𝐧𝐞𝐬𝐬
    Home bodyweight workouts (+205%)
    Home workouts, no equipment (+329%)
    Meditation tips for beginners (+108%)
    Self care at home (+332%)

    - 𝐏𝐚𝐫𝐞𝐧𝐭𝐢𝐧𝐠
    Work from home with kids (+1657%)
    Home games for kids (+331%)
    Nature walk activities kids (+407%)

    - 𝐅𝐨𝐨𝐝
    Always big on Pinterest but people are looking to try new bread recipes:
    Yeastless bread recipes (+4400%)
    Bread in crockpot 👀 (+3191%)
    Sweet Amish bread (+1499%)

    - 𝐁𝐞𝐚𝐮𝐭𝐲 𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐜𝐚𝐫𝐞
    Home hair cuts (+417%)
    Homemade eyebrow wax recipes (+321%)
    DIY manicure at home tutorials (+159%)

    Now don’t just look at these trends and say “oh ok cool” or try to include all of them because you want to reach more people 🙅🏽‍♀️

    Instead, look at these trends... go back to your client avatar. Can any of these trends help your potential customers?

    𝐋𝐨𝐨𝐤 𝐜𝐚𝐫𝐞𝐟𝐮𝐥𝐥𝐲: 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐛𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐡𝐞𝐚𝐥𝐭𝐡/𝐦𝐞𝐧𝐭𝐚𝐥 𝐰𝐞𝐥𝐥𝐧𝐞𝐬𝐬, 𝐩𝐚𝐫𝐞𝐧𝐭𝐢𝐧𝐠, 𝐟𝐨𝐨𝐝 𝐨𝐫 𝐛𝐞𝐚𝐮𝐭𝐲 𝐚𝐧𝐝 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐜𝐚𝐫𝐞?

    Yea? Now you know how to reach them! Be sure to join us at https://pinningforwinning.com #marketing #pinterest #pinterestmarketing #socialmedia #socialmediamarketing #entrepreneur #entrepreneurship #smallbusiness #businesstips #smallbusinessowners

    • 8 min
    Episode 11: 2020 Is Still Your Year; 13 Ideas to Help Grow Your Business

    Episode 11: 2020 Is Still Your Year; 13 Ideas to Help Grow Your Business

    Last week, Swae Lee did a free concert on IG 🎤 Why? Might sound silly to some but he’s continuing to show up for his people. Everyday, Coronavirus is trending on Twitter but do you know what was also trending on Twitter last night 👀

    𝗦𝘄𝗮𝗲 𝗟𝗲𝗲.

    Do you know how many people are going to thank him for providing some type of entertainment during these times? He’s going to stay fresh in their minds and because of this, when he finally does have a concert, guess who’s going to be purchasing a ticket 🤔 This is the Law of Reciprocity. Show up for your people and they’ll show up for you.

    So yes it’s easy to talk about this virus everyday and even become consumed by it but don’t let this be a distraction. I’m not saying you should completely disregard it. Yes, take proper safety measures and know what’s going on in your area. You can watch the news and still handle business. I’m saying..

    𝘀𝘁𝗮𝘆 𝗳𝗼𝗰𝘂𝘀𝗲𝗱.

    I know it’s easy to fall out of rhythm and put your business to the side given the times but this is more reason to go even harder. You gotta be a believer to know this too shall pass 🙌🏾

    And when this is all over, the folks who put their business to the side will have to play catch up when everything is back to normal. 🏃🏽‍♀️

    This is not a vacation 🙅🏽‍♀️

    A business in motion stays in motion. Even if you serve people face-to-face, you can do something NOW to grow your business.

    𝗛𝗲𝗿𝗲’𝘀 𝗮 𝗳𝗲𝘄 𝗶𝗱𝗲𝗮𝘀 💡:

    - Build a stronger online presence

    - Learn how to use a technology/platform that you’ve always said you never had the time to learn

    - Analyze your numbers: figure out what’s working and what really isn’t

    - Systems: if you don’t have a system now, implement one to help you gain clarity and scale when you are able to operate at full capacity

    - Create products around your service-based business and sale products online. For example: if you have a restaurant, create a cookbook, teach people how to make recipes. Sell it!

    - Create lead capture pages or lead magnets

    - Develop an e-mail list of interested prospects so you can keep in contact with them during this time

    - Host online events: training, webinars, classes or even just live videos so people can keep in contact with you. If you’re a makeup artist, do an online makeup course. Have people purchase tickets to attend.

    - Practice your photography skills so you can take better pictures to attract your ideal audience

    - Create more looks or scenarios for inspiration

    - Create more content: blogs, videos, etc. You don’t have to release them all now, you can have at least one for each week. Create 4 and you have a month of new content 💡

    - Follow up with past leads.

    - Get back to that email marketing system that you never figured out. Learn how to schedule emails.

    Use this time wisely!



    Download the free Pinterest marketing workbook at https://pinningforwinning.com



    #Pinterestmarketing #Pinterest #SocialMedia #SocialMediaMarketing #Marketing #BusinessTips #Entrepreneurship #Entrepreneur

    • 13 min

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