The Boss Mom Podcast Dana Malstaff

Humanity may not be as dialled into our physical communities as we once were, but there’s still a need for us to connect with one another regarding different parts of our lives. That’s why building online communities around our businesses is so important. 
 
The problem is, many of us are holding back from doing that. What’s causing us to pause and how can we push through those fears? How can we build truly great communities that bring our members value and increase our chances of doing business with them?
 
In this episode, I’m busting the top myths surrounding Facebook Groups and sharing how we run the Boss Mom community. 



3 Things You’ll Learn in This Episode
 
The difference between Facebook Groups and social media, more generally

If our communities are using social media platforms to connect with one another, is there really a need for a private group?  
The RIGHT way to run a Facebook Group

Using our communities to ‘train’ our members is the quickest way to lose engagement on Facebook. What should we be doing instead?   
How to keep our groups focused (and disciplined!)

Let’s face it: running a community can feel a little like herding cats. How can we ensure the content posted in our communities is relevant and actually fosters engagement?

We can’t get clients or grow our businesses without having conversations and getting on calls with prospects, but selling to someone in real-time can be overwhelming. 
 
Getting on a call will feel a lot easier when we shift our goals and change our approach. 
 
Instead of trying to close prospects in one call, a two-call strategy takes the pressure off, builds trust and helps you feel more in control of the process. 
 
How do we execute these calls in order to get the result that we want? 
 
In this episode, we’re going to talk about how to prepare for calls and set them up for a higher conversion rate. 




3 Things You’ll Learn in This Episode
 
How to triage your prospecting

Not all prospects are created equal, and we have to assess who we can really help. How do we use our calls to triage our prospects?   
The power of multiple calls

We don’t have to get prospects to buy from us in one call. Why do we build more trust and increase our conversion rate by flipping to 15-minute calls?   
The key ingredients of a successful sales process

Sales is about pacing and getting permission. How do we build these two critical pieces into all our calls, and lead people more effectively?

Labor Day is like New Year for Boss Moms: kids go back to school, and we have a chance to make some big sales ahead of the holiday season. The only question is, how do we make those sales?
 
For those of us who aren’t marketing and sales experts, it can feel a little overwhelming. How can we convince our audiences that they have a problem, and that we’re the only ones who can solve it?
 
More importantly, is it possible to do that without feeling sneaky and manipulative?
 
In this clip, I’m sharing my guide to creating sales copy that actually converts. 



3 Things You’ll Learn in This Episode
 
The importance of creating great sales copy

We know we’re good at what we do, so why should we say anything other than that?   
How to identify what problem we’re solving

As entrepreneurs, we’re problem solvers. How can we get a clear idea of the exact problem we’re providing a solution to, so we can articulate it in our marketing?   
The key to building authority in our areas of expertise

How can we position ourselves as the go-to experts in our spaces?  

Using social media for our businesses is great, but it’s tricky to stay consistent on those platforms without being present all day, everyday. Our best bet for sustainable growth is to get people into our email systems through a relevant opt-in. 
 
How can we create the kind of opt-ins that get people excited about what we have to offer, so it doesn’t feel like we’re pulling teeth trying to get people on our email lists? Where have we gone wrong until now, and what should we be doing instead?
 
In this episode, I’m sharing how to create opt-ins that not only convert, but generate excitement about what we have to offer. 



"Keep hold of the ultimate goal, which is having an opt-in that works to set you free!" -Dana Malstaff
 
3 Things You’ll Learn in This Episode
 
How to nix opt-ins that lead to low conversions and wasted time

What are the most common mistakes people make when creating opt-ins?   
How to find great opt-in topics

How can we come up with great ideas for opt-ins without spending weeks (or more!) creating them?   
The secret to creating more enticing headlines for our opt-ins
Will a ‘How To’ headline generate enough buzz to convert, or should we be doing something else, instead?

Whether online or in person, children are bullied every single day, and as moms, we can sometimes feel a little powerless over the situation. How do we even begin to help them through the experience?
 
Better yet, how can our kids find what they need to not only deal with the experience, but rise from it and assist others, through the help of their peers?
 
In this episode, mother-daughter duo and co-founders of Girl Gang Strong, Kennishia and Kyree Duffus share how they turned Kyree’s experience with cyberbullying into a platform to empower young girls. 



3 Things You’ll Learn in This Episode
 
The first step to helping our daughters deal with bullies

How can we equip our daughters with everything they need to handle bullies, online or in person?  
How to help our children stand up for their beliefs

For kids and adults alike, it’s easy to fall into a rut where we go with what our friends are doing or saying, even if we don’t necessarily agree with it ourselves. What can we do to break that cycle?   
The best time to help girls grow their confidence

When do young girls go from feisty and headstrong to doubting themselves, and what can we, as moms, do about it?  
Guest Bio- 
 
Kennishia Duffus is a Mom of three, an Event Planner and the owner of Girl Gang Strong Inc. Co-founded with her daughter Kyree, Girl Gang Strong Inc. is a subscription box & online community for preteen and teen girls.
 
Kyree Duffus is the co-founder of Girl Gang Strong. After going through cyber- and real life bullying herself, Kyree partnered with her mom to create a community for young girls dealing with the same experience, so they can rise from the ordeal and help others in the same situation, too. 
 
To find out more, go to:
https://girlgangstrong.com/ 
https://www.facebook.com/girlgangstronginc/ 
https://www.instagram.com/girlgangstronginc/ 
https://twitter.com/girlgangstrong_ 
https://www.pinterest.ca/girlgangstronginc/_shop/

Growing a business takes a ton of time - something many Boss Moms just don’t have enough of. The solution is to make more time, and the only way to do that is by hiring people. 
 
For small business owners, onboarding freelancers is the most economical route, but how do we get started with that? What are the biggest differences between hiring freelancers and appointing employees, and how can we ensure we’re finding the best fit for the job? 
 
In this episode, creator of The Hiring Fix course, Emily Perron shares the right way to hire freelance talent. 



3 Things You’ll Learn in This Episode
 
Who to hire first

Which roles should we onboard first, and how can we be sure we’re making the right hires for our needs?  
How to get better at delegating

For many business owners, it’s tempting to try to do everything ourselves. How can we get more intentional about handing tasks over to others?   
The difference between micromanagement and checking in

Is it possible to ensure our recruits are on the right track without making them feel like we’re constantly looking over their shoulder?  
Guest Bio- 
 
Emily Perron helps bloggers and creative entrepreneurs expand and improve their teams with talented freelancers. Her number one goal is to align the right person with the right role. She teaches her strategic hiring process inside her signature course, The Hiring Fix, and also works one-on-one with clients looking to bring on high-quality support.
 
To connect with Emily, go to:
https://www.thehiringfix.co/
https://www.instagram.com/emily.perron/ 
https://www.pinterest.com/perronemily/ 
https://www.emilyperron.com/ 
https://www.linkedin.com/in/emily-perron/ 

And for the FREE course mentioned in this episode, head to: https://www.emilyperron.com/minicourse