The Boss Mom Podcast Dana Malstaff

Whether we end up publishing it or not, the process of writing a book is highly valuable. It allows us to dig deeper, marinate our thoughts and figure out and dial in our messaging.
 
Even pretending to write a book will give us more clarity and it makes everything about marketing our businesses easier.
 
Where do we begin the process of laying out a book? How does the process help us have more fun in our businesses?
 
In this episode, book coach Danielle Fetherson returns to share why writing a book is such a worthwhile process.

 
Write a book, whether you publish or not. -Dana Malstff  
 
3 Things You’ll Learn in This Episode
-How to implement our brilliant ideas
As moms, we might think we don’t have the space for deep thought, but is time for implementation what we’re really missing? 
-The backbone of a great book
What’s the very first thing we need to do in the process of writing our book?
-Why a book will boost your brilliance
Many of us don’t think we have enough expertise to write a book, but can the process actually make us more competent at what we do? 
 
Guest Bio
 
Danielle helps ministers and coaches write books, even if they’ve been stuck for years, are short on writing time and don’t love writing. She does this through developmental editing, ghostwriting services, publishing consultations and book coaching that guides authors through the entire book writing and publishing journey.
 
For more information, find her on Facebook.
 

Sales can be difficult, especially if we look at selling as if it’s a burden. If we don’t feel good about how we sell, we won’t feel good about closing the sale.
 
How do we sell with integrity? How do we engage in sales in a way that feels more heart centered and not burdensome?
 
In this episode, multi-passionate entrepreneur Miriam Thiel joins me to talk about ethical sales, the future of sales with women and how you can serve and sell.

 
It’s not always all about selling, it's about having conversations. -Miriam Thiel
 
3 Things You’ll Learn in This Episode
-Sales engagement and why we feel nervous about it
We tend to feel nervous when it comes to engaging in sales because we feel like selling is a burden. How can we serve our clients while selling? 
-Why messaging is so important
How do we engage with people and show them that we care?
-Why women buy into high pressure programs
Why do women tend to buy into high pressure programs? What are some alternatives to this?
 
Guest Bio
Swiss-based Miriam Thiel is a multi-passionate entrepreneur, mom of one, expat, and dot connector. Since 2019, Miriam has built her online business to serve empathic entrepreneurs who are looking to grow a flexible and soul filling life and business with her business and trauma-trained life coaching, breathwork and tech creativity.
Find Miriam on Instagram @miriamthielofficial
Find Miriam on Facebook @itsmiriamthiel
Join Miriam's Facebook group @empathicentrepreneurscommunity
Visit https://www.miriamthiel.com/

When it comes to marketing our businesses, we’re taught to niche down according to demographics - age, income, occupation etc, but then we craft content, and it just falls flat.
 
Our marketing becomes more magnetic when we niche according to how people feel, not a rigid set of characteristics. It makes crafting content easier, makes more people want to share our stuff and buy from us.
 
In this episode, I share how to start niching by emotions, not by demographics.

 
Your demographic niching reveals itself to you over time, the emotional niching is actually the right place to start. -Dana Malstaff  
 
3 Things You’ll Learn in This Episode
 
- How to map out how your ideal people feel
If we want to key into people’s emotions, where do we start? 
- The key to magnetic content
How do we make people feel like we get them and what they are dealing with?
- Why your marketing feels off
How do we find out what’s holding our content back?
 

We’re finally in an era where people no longer want to sweep their truth under a rug, and when it comes blended families, people are more open to having discussions as opposed to the past.
 
Why should we always communicate our feelings with our family and how does that help our relationships to thrive? It can be easy to get upset about certain things especially in a blended family, so how do we deal with those difficult emotions without hurting the people around us?
 
In this episode, certified life coach Amy Stone joins me to discuss her experience as a stepmom, why we shouldn’t overlook the small stuff when it comes to our family and how she’s helped blended families create a family life that they love.

 
The small stuff can be super important and if we downplay it, it can give us this feeling of not being seen or valued. -Amy Stone
 
3 Things You’ll Learn in This Episode
- The importance of communication in blended families
Communication is key regardless of our situations but how can we use it to help us create a happier and healthier family life?
- The misconceptions of being a stepmom
The media and people around us can influence the stepmom narrative. What are some of the misconceptions around being a stepmom and how can we rise above it?
- Preconditioning and how it can affect our relationships
What we experience as children can often show up later in our lives and affect our relationships. 
 
Guest Bio
Amy Stone is a certified life coach who helps stepparents and adults in blended families create a home life they love. She is a mom, a stepmom, and a grandma. Her personal experience as a wife and stepmom pushed her to create a unique path to happiness.
Visit https://amysaysso.com/ 
Find Amy on LinkedIn @Amy Stone 
Find Amy on Instagram @amysaysso_coaching
Find Amy on Facebook @Amy Says So

As moms, we are often influenced by other parents and people who may not agree with our parenting style. It’s easy to feel pressured and change the way we do things, but it’s important to remember the intention behind our beliefs and systems.
 
How do we stay true to our opinions even when people are telling us otherwise? How do we ensure that we stay accountable as parents, and how do we begin making changes if a certain parenting style doesn’t give us the results we want?
 
In this episode, working mom, parenting coach and author Destini Ann Davis joins me to talk about parenting belief systems, how she is spreading her message to help others and what steps you should take to change parenting styles.

 
Make boundaries around what matters to you as a person. -Destini Davis
 
3 Things You’ll Learn in This Episode
-Spreading your message with the intention to serve
It can feel scary to be vulnerable and share our struggle stories, but why is it such a powerful thing to do? 
-The importance of setting boundaries
Not having boundaries in place can get messy and it’s never too late to set them. How do we set these boundaries around the things that matter to us?
-Starting and growing a social media audience
What are some of the ways in which we can use our experiences to create content?
 
Guest Bio
Destini Davis is a compassionate and relatable source for navigating motherhood! She takes the psychology of parenting and turns it into fun, digestible content for her community. She teaches with empathy and empowers parents to shift the culture of their homes to more intention, grace, and presence. Though her social media impact seemed to happen overnight, her work and passion for positive discipline have grown through years of study, practice, and implementation. From the public school system to her own home, Destini has been developing her connection-based approach for 10+ years. She has a heart for parents and has seen first hand how a family can transform through intentional, empowered parenting. In a society where parents are more stressed than ever, Destini Ann's heartfelt content reminds us of the power of presence, empathy, and playfulness. This is her passion and purpose– to remind parents of their innate power so that they can give that same gift to their children!
Listen to Destini’s podcast B*tch You're Doin A Good Job Podcast on Apple & Spotify
Buy Destini’s book Very Intentional Parenting https://sites.prh.com/veryintentionalparenting 
Follow Destini on Instagram @destini.ann 
Find Destini on Tiktok @destini.ann

Many couples find themselves in a place where the playfulness, flirtiness and intimacy in their relationship completely shuts down. You know you love each other and want to be together, but you just don’t feel as connected as before.
 
Reigniting those exciting fun feelings can feel really hard, but what if we could do it by simply opening up little doorways of connection?
 
How do we reimagine connection and communication in our relationships both inside and outside of the bedroom? In this episode, I’m joined by the creator of the viral How to Keep Monogamy Hot video series, and author of Swing, Ashleigh Renard. She shares how couples who feel shut off from each other can find playfulness again.
 
We all have these pre-set expectations about marriage. Let’s just imagine the playbook we’re each playing by is the worst habits of our in-laws and our own parents. -Ashleigh Renard
 
3 Things You’ll Learn in This Episode
- How to ‘de-taboo’ talking about intimacy
We don’t have to agree to feeling less than satisfied. What steps can we take to voice our needs? 
-How to create doorways to connection
How do we align love languages so that both us and our partners feel valued and desired? 
-Be loyal forward, not backward
Instead of asking ourselves if our choices make our parents proud, why do we need to focus on making our kids braver? 
 
Guest Bio
Ashleigh Renard, creator of the viral How to Keep Monogamy Hot video series, is the Carrie Bradshaw for married people. After sharing her own story of rehabbing a shabby marriage in her memoir, Swing, she now answers hundreds of requests from her audience each day on how they can improve their relationships. As a synchronized skating coach and choreographer, she spent over two decades fostering cooperation and teamwork for adolescent girls. Part coach, part storyteller, part cooperation whisperer, Ashleigh has inspired millions of couples to radically reimagine the connection and joy available to them in their marriage. Her memoir, Swing, has been optioned as a streaming series and Keeping it Hot with Ashleigh Renard, an unscripted marriage fixer upper show, is also in development.

For more information, follow @ashleighrenard, go to https://ashleighrenard.com/ and buy her book Swing here.